Wausau Daily Herald... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Wausau Daily Herald

Wausau, Wisconsin

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

9.4

2004

6.3

2003

3.7

2002

3.8

2001

3.7

2000

6.1

1999

9.7

1998

2.9

1997

3.1

1996

9.1

1995

6.3

1994

5.9

1993

7.1

1992

5.9

1991

10.0

1990

6.9

The latest year at peak is

1991

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Wausau Daily Herald

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

9.4

6.2

152

2004

6.3

6.1

104

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Wausau Daily Herald

This newspaper's Newsroom Diversity Index is 152.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 27 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,769 ranks 442 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Wausau Daily Herald

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

1,137

Black

0.3

390

Asian and Pacific Islander

4.0

5,775

Native-American

0.4

574

Other non-white

0.0

Multi-racial

0.7

969

Non-white

6.1

8,899

White

93.9

137,370

Total

146,269

Home county: Marathon

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

979

Black

0.3

337

Asian and Pacific Islander

4.6

5,721

Native-American

0.3

412

Other non-white

0.0

Multi-racial

0.7

822

Non-white

6.6

8,317

White

93.4

117,517

Total

125,834

The home county of this newspaper is Marathon.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Wausau Daily Herald

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54401 / Wausau / WI / 4 mi.

5,399

11,942

45.2

$44,070

11.6

0.8

0.3

0.4

9.2

54403 / Wausau / WI / 4.5 mi.

4,631

9,618

48.1

$40,952

10.8

0.9

0.5

7.8

54476 / Weston / WI / 8.3 mi.

3,016

5,810

51.9

$45,519

6.5

0.8

0.3

0.4

4.1

54452 / Schley / WI / 10.5 mi.

2,418

7,573

31.9

$41,260

2.2

0.8

0.2

0.3

0.4

54455 / Peplin / WI / 15 mi.

2,031

5,858

34.7

$51,510

1.7

0.5

0.2

0.5

54448 / Marathon City / WI / 10.4 mi.

854

1,424

60.0

$48,080

1.9

0.4

0.0

1.3

54440 / Hatley / WI / 17.6 mi.

626

1,069

58.6

$47,500

1.5

0.7

0.0

0.3

0.1

54474 / Weston / WI / 8.8 mi.

546

1,456

37.5

$47,891

4.6

0.2

0.3

3.4

54411 / Weurtsburg / WI / 19.9 mi.

519

1,725

30.1

$44,449

2.2

1.2

0.2

0.1

54426 / Rib Falls / WI / 15.4 mi.

503

1,474

34.1

$43,333

1.1

0.4

0.1

0.2

54487 / Tomahawk / WI / 29.5 mi.

463

4,162

11.1

$37,679

1.7

0.5

0.0

0.3

0.4

54414 / Norrie / WI / 20.8 mi.

450

1,270

35.4

$39,936

2.9

0.3

0.2

0.8

0.9

54409 / Antigo / WI / 23.9 mi.

217

5,476

4.0

$33,531

3.2

1.0

0.2

0.7

0.3

54501 / Woodboro / WI / 42.4 mi.

119

8,121

1.5

$36,661

2.6

0.5

0.3

0.6

0.4

54499 / Wittenberg / WI / 25.3 mi.

116

1,125

10.3

$37,228

5.8

0.7

0.8

2.9

0.2

54451 / Whittlesey / WI / 32.5 mi.

4,396

1.9

$41,204

1.8

0.6

0.1

0.2

54548 / Minocqua / WI / 54.5 mi.

2,373

2.9

$40,644

4.3

0.9

0.0

2.3

0.3

54417 / Brokaw / WI / 0.4 mi.

234.8

$53,750

3.6

1.8

0.0

1.8

0.0

54484 / Stratford / WI / 24 mi.

1,648

2.9

$45,022

1.6

0.5

0.0

0.2

0.6

54405 / Abbotsford / WI / 31.1 mi.

1,081

3.8

$37,442

2.5

1.7

0.1

0.2

0.0

54435 / Summit / WI / 26 mi.

871

3.9

$38,818

2.6

1.0

0.1

0.0

1.0

54421 / Colby / WI / 31.4 mi.

1,152

2.4

$37,623

3.8

2.3

0.2

0.3

0.4

54568 / Woodruff / WI / 55.3 mi.

2,044

1.2

$35,302

3.5

0.9

0.1

1.4

0.2

54408 / Hogarty / WI / 16.4 mi.

473

4.9

$37,695

1.6

0.8

0.0

0.3

0.0

54449 / McMillan / WI / 34.6 mi.

10,637

0.1

$40,717

2.9

0.7

0.3

0.2

1.2

54481 / Whiting / WI / 32.4 mi.

13,936

0.1

$39,732

6.6

1.4

0.4

3.6

54480 / Stetsonville / WI / 30.5 mi.

459

1.3

$37,708

2.6

1.8

0.0

0.1

54422 / Hoard / WI / 36.1 mi.

352

1.4

$38,000

8.6

8.0

0.0

0.4

0.2

54425 / Dorchester / WI / 31.1 mi.

703

0.7

$37,946

2.0

1.2

0.0

0.2

0.0

54494 / Wisconsin Rapids / WI / 42.3 mi.

10,932

0.0

$45,603

4.3

0.9

0.3

0.6

1.9

54479 / Spencer / WI / 34.2 mi.

1,369

0.2

$41,731

2.7

1.5

0.1

0.2

0.6

54486 / Whitcomb / WI / 32.9 mi.

999

0.3

$32,143

4.1

0.7

0.6

1.4

0.5

54423 / Polonia / WI / 30.1 mi.

724

0.1

$54,167

1.3

0.5

0.0

0.1

54467 / Plover / WI / 37.7 mi.

4,516

0.0

$50,505

3.9

1.3

0.4

0.3

0.9

54473 / Rosholt / WI / 29.4 mi.

887

0.1

$45,278

3.0

2.0

0.2

0.1

0.3

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