Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Sheboygan Press
Sheboygan, Wisconsin
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.5
2004	4.3
2003	4.2
2002	0.0
2001	0.0
2000	0.0
1999	0.0
1998	Did not report
1997	0.0
1996	0.0
1995	0.0
1994	0.0
1993	0.0
1992	0.0
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Sheboygan Press
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.5	8.0	131
2004	4.3	8.0	54
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Sheboygan Press
This newspaper's Newsroom Diversity Index is 131.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 34 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 23,863 ranks 410 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Sheboygan Press
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.1	3,984
Black	0.9	1,232
Asian and Pacific Islander	2.9	3,738
Native-American	0.3	396
Other non-white	0.0	41
Multi-racial	0.8	1,070
Non-white	8.0	10,461
White	92.0	119,924
Total		130,385
	Home county:  Sheboygan
Race/ethnicity	% of population	Number of residents
Hispanic	3.4	3,789
Black	1.1	1,189
Asian and Pacific Islander	3.3	3,682
Native-American	0.3	354
Other non-white	0.0	36
Multi-racial	0.9	968
Non-white	8.9	10,018
White	91.1	102,628
Total		112,646
The home county of this newspaper is Sheboygan.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Sheboygan Press
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
53081 / Sheboygan / WI / 2.3 mi.	11,089	17,801	62.3	$39,980	15.8	6.4	0.9	0.4	6.7
53083 / Sheboygan / WI / 1.4 mi.	3,118	7,550	41.3	$50,563	5.8	2.0	0.2	0.2	2.8
53073 / Plymouth / WI / 10 mi.	2,218	5,284	42.0	$48,698	7.0	1.5	4.0	0.4	0.6
53085 / Sheboygan Falls / WI / 3.2 mi.	2,026	4,054	50.0	$48,660	2.2	0.9	0.3	0.2	0.3
53042 / Kiel / WI / 14.7 mi.	755	2,514	30.0	$49,940	1.7	0.7	0.1	0.2	0.3
53070 / Oostburg / WI / 9.1 mi.	659	1,668	39.5	$53,071	2.1	1.1	0.2	0.0	0.4
53020 / Elkhart Lake / WI / 12.3 mi.	528	1,410	37.4	$57,138	1.6	1.1	0.1	0.1	0.2
53061 / New Holstein / WI / 19 mi.	461	2,028	22.7	$45,860	1.6	0.6	0.0	0.2	0.2
53044 / Kohler / WI / 1.9 mi.	444	754	58.9	$72,115	3.2	0.8	0.1	0.0	2.0
53015 / Cleveland / WI / 10 mi.	405	961	42.1	$52,019	2.5	1.3	0.1	0.3	0.2
53013 / Cedar Grove / WI / 13 mi.	382	1,099	34.8	$52,219	3.6	2.1	0.1	0.3	0.2
53075 / Random Lake / WI / 16.1 mi.	269	1,245	21.6	$49,315	3.3	1.3	0.7	0.4	0.4
53014 / Chilton / WI / 26.1 mi.	208	2,954	7.0	$46,714	2.2	0.9	0.2	0.4	0.3
53093 / Waldo / WI / 10.1 mi.	187	698	26.8	$51,161	2.5	0.9	0.1	0.4	0.4
53011 / Cascade / WI / 14.2 mi.	182	737	24.7	$51,979	1.3	0.5	0.0	0.2	0.1
53001 / Adell / WI / 12.8 mi.	167	714	23.4	$54,153	3.3	1.4	0.1	0.1	0.7
53023 / Glenbeulah / WI / 14.6 mi.	142	482	29.5	$47,574	9.7	0.7	7.5	0.8	0.1
53004 / Belgium / WI / 17.7 mi.	118	989	11.9	$54,130	4.4	3.0	0.3	0.3	0.2
53074 / Port Washington / WI / 22.7 mi.	50	4,763	1.0	$54,402	3.8	1.5	0.7	0.3	0.5
53063 / Newton / WI / 13.3 mi.	41	555	7.4	$56,023	2.3	1.6	0.0	0.3	0.2
53021 / Waubeka / WI / 19.5 mi.	40	1,456	2.7	$57,000	3.0	1.2	0.4	0.3	0.3
53079 / Saint Cloud / WI / 19.2 mi.	24	512	4.7	$54,352	1.3	0.3	0.0	0.6	0.1
54220 / Manitowoc / WI / 21.6 mi.	20	16,707	0.1	$40,337	7.1	2.2	0.5	0.5	3.2
File	wi_the_sheboygan_press
Time	5/14/05 2:22 PM
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