Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Journal Times, Racine
Racine, Wisconsin
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	9.1
2004	10.0
2003	7.4
2002	6.9
2001	8.6
2000	6.5
1999	6.3
1998	Did not report
1997	13.3
1996	9.4
1995	12.5
1994	3.3
1993	6.7
1992	2.8
1991	Did not report
1990	2.6
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Journal Times, Racine
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	9.1	21.2	43
2004	10.0	21.2	47
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Journal Times, Racine
This newspaper's Newsroom Diversity Index is 43.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 73 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 28,934 ranks 352 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Journal Times, Racine
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	8.2	14,843
Black	10.8	19,500
Asian and Pacific Islander	0.8	1,364
Native-American	0.3	521
Other non-white	0.1	156
Multi-racial	1.1	2,060
Non-white	21.2	38,444
White	78.8	142,988
Total		181,432
	Home county:  Racine
Race/ethnicity	% of population	Number of residents
Hispanic	7.9	14,990
Black	10.3	19,441
Asian and Pacific Islander	0.7	1,385
Native-American	0.3	541
Other non-white	0.1	156
Multi-racial	1.1	2,080
Non-white	20.4	38,593
White	79.6	150,238
Total		188,831
The home county of this newspaper is Racine.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Journal Times, Racine
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
53402 / Racine / WI / 7.9 mi.	5,724	12,744	44.9	$51,900	15.0	6.7	5.5	0.3	1.1
53405 / Racine / WI / 2.8 mi.	5,177	10,233	50.6	$45,815	18.2	8.0	7.8	0.2	0.6
53406 / Racine / WI / 3.8 mi.	4,929	9,254	53.3	$48,207	15.8	4.5	8.6	0.2	1.2
53403 / Racine / WI / 0 mi.	4,763	10,412	45.7	$36,670	45.9	15.4	27.9	0.2	0.8
53404 / Racine / WI / 5.2 mi.	1,979	5,788	34.2	$32,871	52.6	21.8	28.2	0.4	0.5
53105 / Burlington / WI / 25.8 mi.	1,930	10,239	18.8	$52,251	4.7	2.9	0.6	0.1	0.4
53177 / Sturtevant / WI / 6 mi.	1,185	2,245	52.8	$52,056	18.6	5.0	11.5	0.8	0.3
53182 / Union Grove / WI / 11.1 mi.	918	2,879	31.9	$51,271	6.2	2.3	2.2	0.5	0.4
53126 / Franksville / WI / 11.5 mi.	783	2,224	35.2	$62,538	4.5	1.6	0.9	0.2	1.1
53185 / Waterford / WI / 20.2 mi.	569	6,053	9.4	$64,828	3.0	1.6	0.3	0.2	0.3
53139 / Kansasville / WI / 15.1 mi.	238	1,015	23.4	$49,472	6.1	4.2	0.2	0.5	0.7
53108 / Caledonia / WI / 11.3 mi.	228	1,203	19.0	$61,149	3.6	1.6	0.6	0.5	0.1
53144 / Kenosha / WI / 6.6 mi.	172	8,682	2.0	$43,146	21.0	8.6	8.8	0.4	1.4
53140 / Kenosha / WI / 4.8 mi.	125	10,993	1.1	$34,909	24.7	12.6	9.0	0.3	0.7
53167 / Rochester / WI / 20.9 mi.	59	48	122.9	$42,083	5.8	0.0	0.0	1.2	1.2
53142 / Kenosha / WI / 11.7 mi.	41	10,802	0.4	$53,824	10.3	4.9	2.4	0.3	1.5
File	wi_the_journal_times__racine
Time	5/19/05 5:52 PM
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