Oshkosh Northwestern... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Oshkosh Northwestern

Oshkosh, Wisconsin

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

12.0

2004

7.7

2003

4.5

2002

4.2

2001

7.4

2000

12.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

Did not report

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Oshkosh Northwestern

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

12.0

5.6

216

2004

7.7

5.6

138

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Oshkosh Northwestern

This newspaper's Newsroom Diversity Index is 216.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 19 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,517 ranks 448 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Oshkosh Northwestern

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

2,395

Black

1.1

1,565

Asian and Pacific Islander

1.6

2,218

Native-American

0.3

470

Other non-white

0.0

Multi-racial

0.7

926

Non-white

5.6

7,619

White

94.4

129,111

Total

136,730

Home county: Winnebago

Race/ethnicity

% of population

Number of residents

Hispanic

2.0

3,065

Black

1.1

1,725

Asian and Pacific Islander

1.8

2,875

Native-American

0.4

678

Other non-white

0.0

Multi-racial

0.8

1,202

Non-white

6.1

9,603

White

93.9

147,160

Total

156,763

The home county of this newspaper is Winnebago.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Oshkosh Northwestern

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54901 / Oshkosh / WI / 1.6 mi.

5,312

12,977

40.9

$36,324

10.0

1.8

3.2

0.5

3.6

54902 / Oshkosh / WI / 5 mi.

4,909

9,841

49.9

$38,563

5.3

1.6

0.6

0.4

2.1

54904 / Oshkosh / WI / 3.1 mi.

3,550

6,791

52.3

$57,615

3.2

0.8

0.3

1.3

54923 / Berlin / WI / 18 mi.

1,100

3,381

32.5

$40,714

5.0

3.4

0.1

0.2

0.7

54971 / Ripon / WI / 16.2 mi.

1,031

4,042

25.5

$40,923

3.5

2.0

0.3

0.2

0.5

54963 / Omro / WI / 9.7 mi.

1,003

2,334

43.0

$44,961

3.1

2.0

0.2

54982 / Wautoma / WI / 34.1 mi.

730

2,846

25.7

$35,305

6.4

4.7

0.4

0.2

0.5

54986 / Winneconne / WI / 11.2 mi.

681

1,761

38.7

$54,681

1.4

0.5

0.1

0.3

0.2

54941 / Green Lake / WI / 21.4 mi.

295

1,259

23.4

$43,450

1.7

1.1

0.1

0.2

54968 / Princeton / WI / 27.9 mi.

289

1,233

23.4

$35,893

1.9

0.6

0.5

0.3

0.1

54956 / Neenah / WI / 12.4 mi.

286

14,703

1.9

$50,618

4.3

1.6

0.3

0.5

1.0

54970 / Redgranite / WI / 25.3 mi.

269

1,200

22.4

$34,352

4.7

2.2

0.3

0.7

0.0

54960 / Neshkoro / WI / 32.5 mi.

215

1,143

18.8

$37,418

2.4

0.6

0.1

0.3

0.6

54984 / Wild Rose / WI / 32.2 mi.

188

1,335

14.1

$34,566

2.7

1.4

0.4

0.1

0.2

53946 / Markesan / WI / 27.3 mi.

186

1,749

10.6

$41,085

2.0

1.7

0.0

0.1

54964 / Pickett / WI / 8.3 mi.

154

347

44.4

$50,781

1.0

0.0

0.6

0.0

54935 / Taycheedah / WI / 15.5 mi.

150

18,653

0.8

$43,295

7.0

2.6

1.6

0.5

1.3

54965 / Pine River / WI / 26.7 mi.

117

514

22.8

$39,375

1.7

1.2

0.1

0.2

0.1

54927 / Butte des Morts / WI / 8 mi.

142

59.9

$57,589

0.3

0.0

0.3

0.0

54985 / Winnebago / WI / 5.4 mi.

0.0

24.5

2.9

19.1

2.1

0.0

54947 / Winchester / WI / 14.3 mi.

999

7.2

$52,743

2.0

1.1

0.1

0.3

54930 / Richford / WI / 49.8 mi.

627

11.3

$35,606

4.4

3.4

0.1

0.4

0.3

54943 / Hancock / WI / 53 mi.

751

7.3

$39,071

7.3

4.6

0.2

0.8

0.2

54952 / Menasha / WI / 15.3 mi.

9,472

0.6

$42,809

6.0

3.0

0.4

0.5

1.4

54940 / Tustin / WI / 18.6 mi.

1,638

3.2

$46,339

1.3

0.6

0.1

0.3

0.1

54979 / Van Dyne / WI / 6.3 mi.

484

8.1

$53,681

0.9

0.4

0.0

0.1

0.2

54974 / Rosendale / WI / 13.1 mi.

579

6.4

$51,927

0.9

0.6

0.0

0.1

54980 / Waukau / WI / 9.7 mi.

37.1

$41,042

4.5

2.3

0.6

0.0

54967 / Poy Sippi / WI / 18.6 mi.

159

15.1

$34,375

0.8

0.5

0.0

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