Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Yakima Herald-Republic
Yakima, Washington
Owner: Seattle Times
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	8.1
2004	2.7
2003	7.7
2002	7.9
2001	5.0
2000	5.7
1999	2.5
1998	5.0
1997	8.1
1996	10.5
1995	11.8
1994	10.3
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Yakima Herald-Republic
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	8.1	38.4	21
2004	2.7	38.4	7
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Seattle Times,
has a companywide, circulation-weighted Diversity Index of 99.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Yakima Herald-Republic
This newspaper's Newsroom Diversity Index is 21.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 115 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 38,104 ranks 272 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Yakima Herald-Republic
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	31.1	83,373
Black	0.8	2,085
Asian and Pacific Islander	1.1	2,951
Native-American	3.6	9,508
Other non-white	0.1	308
Multi-racial	1.7	4,584
Non-white	38.4	102,809
White	61.6	165,131
Total		267,940
	Home county:  Yakima
Race/ethnicity	% of population	Number of residents
Hispanic	35.9	79,905
Black	0.8	1,842
Asian and Pacific Islander	0.9	2,066
Native-American	4.0	8,947
Other non-white	0.1	215
Multi-racial	1.7	3,873
Non-white	43.5	96,848
White	56.5	125,733
Total		222,581
The home county of this newspaper is Yakima.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Yakima Herald-Republic
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
98902 / Yakima / WA / 5.6 mi.	8,184	16,300	50.2	$30,694	34.8	28.8	1.4	1.5	1.1
98908 / Yakima / WA / 11.3 mi.	7,197	12,433	57.9	$48,007	14.8	10.1	0.7	0.6	1.6
98901 / Yakima / WA / 0 mi.	4,830	9,186	52.6	$27,878	49.6	42.8	2.4	1.8	0.7
98942 / Selah / WA / 17 mi.	2,739	5,366	51.0	$46,418	13.8	9.8	0.3	1.0	0.7
98903 / Yakima / WA / 23 mi.	2,429	5,041	48.2	$36,239	22.9	17.7	0.5	2.1	0.6
98948 / Toppenish / WA / 22.2 mi.	1,883	3,555	53.0	$28,218	79.9	62.2	0.3	14.9	0.4
98944 / Sunnyside / WA / 28.1 mi.	1,789	5,591	32.0	$30,689	68.8	66.6	0.2	0.4	0.6
98926 / Ellensburg / WA / 27.4 mi.	1,650	9,749	16.9	$30,198	11.9	5.4	0.8	0.8	2.9
98951 / Wapato / WA / 11.3 mi.	1,351	3,659	36.9	$30,417	76.8	51.9	0.2	19.9	2.3
98953 / Zillah / WA / 15.9 mi.	1,257	1,974	63.7	$36,438	37.5	31.9	0.3	2.0	0.8
98930 / Grandview / WA / 34.8 mi.	891	3,810	23.4	$35,000	61.8	59.3	0.3	0.6	0.8
98937 / Naches / WA / 36.5 mi.	820	1,286	63.8	$36,860	11.5	8.2	0.2	0.3	0.5
98936 / Moxee / WA / 17.3 mi.	680	1,182	57.5	$41,984	29.1	25.6	0.6	1.2	0.4
99350 / Prosser / WA / 38.1 mi.	606	3,648	16.6	$39,055	37.9	35.6	0.2	0.5	0.7
98620 / Goldendale / WA / 47.1 mi.	362	2,704	13.4	$30,934	13.2	4.8	0.2	4.7	1.0
98922 / Cle Elum / WA / 56.6 mi.	314	1,967	16.0	$41,162	5.3	1.9	0.3	1.3	0.5
98934 / Kittitas / WA / 25 mi.	273	200	136.5	$23,000	13.4	9.4	1.0	1.0	0.0
98947 / Tieton / WA / 19.6 mi.	272	813	33.5	$34,866	43.9	41.3	0.1	1.2	0.4
98932 / Granger / WA / 25.2 mi.	265	1,046	25.3	$25,833	74.2	69.1	0.0	3.9	0.1
98923 / Cowiche / WA / 14.7 mi.	230	483	47.6	$41,694	31.5	29.7	0.0	0.6	0.2
98938 / Outlook / WA / 22.6 mi.	227	564	40.2	$38,700	53.4	50.8	0.1	0.7	0.3
98952 / White Swan / WA / 30.4 mi.	209	632	33.1	$33,700	78.2	14.5	0.5	58.2	0.6
98933 / Harrah / WA / 16.7 mi.	180	344	52.3	$42,708	64.6	35.2	0.3	25.4	0.3
99344 / Othello / WA / 49.6 mi.	111	4,022	2.8	$32,615	60.6	58.9	0.1	0.2	0.4
99349 / Mattawa / WA / 25.8 mi.	33	1,311	2.5	$34,167	74.4	72.5	0.1	0.3	0.7
98935 / Mabton / WA / 37.2 mi.	30	980	3.1	$31,915	75.7	71.8	0.1	1.9	0.4
98950 / Vantage / WA / 25.8 mi.	17	53	32.1	$33,750	50.6	49.4	0.0	0.0	0.6
File	wa_yakima_herald-republic
Time	5/20/05 9:18 PM
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