Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Tri-City Herald, Tri-Cities
Tri-Cities, Washington
Owner: McClatchy Co. (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.6
2004	16.3
2003	15.2
2002	14.0
2001	11.4
2000	13.6
1999	7.3
1998	8.6
1997	7.9
1996	7.9
1995	2.6
1994	2.8
1993	0.0
1992	0.0
1991	Did not report
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Tri-City Herald, Tri-Cities
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.6	26.7	58
2004	16.3	26.7	61
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, McClatchy Co. (Calif.),
has a companywide, circulation-weighted Diversity Index of 71.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Tri-City Herald, Tri-Cities
This newspaper's Newsroom Diversity Index is 58.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 42 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 41,666 ranks 252 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Tri-City Herald, Tri-Cities
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	21.0	40,635
Black	1.2	2,357
Asian and Pacific Islander	2.1	4,029
Native-American	0.6	1,227
Other non-white	0.1	227
Multi-racial	1.7	3,307
Non-white	26.7	51,782
White	73.3	141,994
Total		193,776
	Home county:  Franklin
Race/ethnicity	% of population	Number of residents
Hispanic	46.7	23,032
Black	2.3	1,120
Asian and Pacific Islander	1.6	799
Native-American	0.5	235
Other non-white	0.1	39
Multi-racial	1.3	652
Non-white	52.4	25,877
White	47.6	23,470
Total		49,347
The home county of this newspaper is Franklin.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Tri-City Herald, Tri-Cities
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
99352 / Richland / WA / 15.4 mi.	10,074	15,560	64.7	$53,169	12.8	4.7	1.3	0.7	4.1
99336 / Kennewick / WA / 0 mi.	8,618	15,973	54.0	$36,100	25.2	18.6	1.1	0.8	2.1
99301 / Pasco / WA / 24.1 mi.	6,699	12,535	53.4	$39,786	53.9	47.9	2.4	0.5	1.6
99337 / Kennewick / WA / 8.8 mi.	5,477	8,795	62.3	$52,068	12.7	8.4	0.6	0.7	1.4
99353 / West Richland / WA / 11.2 mi.	1,956	3,292	59.4	$57,358	8.9	4.5	0.5	0.5	1.6
99338 / Kennewick / WA / 0.2 mi.	1,612	2,475	65.1	$72,654	8.5	4.7	0.5	0.4	1.4
99320 / Benton City / WA / 16.7 mi.	1,135	2,794	40.6	$46,352	16.6	13.3	0.2	0.8	1.0
99350 / Prosser / WA / 28.2 mi.	1,092	3,648	29.9	$39,055	37.9	35.6	0.2	0.5	0.7
99323 / Burbank / WA / 7.6 mi.	646	1,197	54.0	$50,299	13.4	9.8	0.3	0.8	0.6
99326 / Connell / WA / 35.6 mi.	375	997	37.6	$36,220	46.5	37.6	3.1	0.6	3.8
99343 / Mesa / WA / 25.8 mi.	235	779	30.2	$37,674	52.2	50.3	0.2	0.3	0.8
99330 / Eltopia / WA / 19.9 mi.	122	258	47.3	$31,000	33.8	32.8	0.0	0.3	0.4
99335 / Kahlotus / WA / 46.3 mi.	47	115	40.9	$38,750	11.5	8.3	0.0	0.7	0.4
File	wa_tri-city_herald__tri-cities
Time	5/20/05 9:48 PM
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