Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Wenatchee World
Wenatchee, Washington
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	8.8
2004	6.9
2003	6.9
2002	6.7
2001	6.1
2000	12.9
1999	10.7
1998	7.1
1997	4.2
1996	0.0
1995	0.0
1994	0.0
1993	0.0
1992	0.0
1991	Did not report
1990	Did not report
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Wenatchee World
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	8.8	24.4	36
2004	6.9	24.4	28
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Wenatchee World
This newspaper's Newsroom Diversity Index is 36.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 120 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 24,685 ranks 399 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Wenatchee World
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	19.6	31,077
Black	0.2	297
Asian and Pacific Islander	0.6	1,010
Native-American	2.3	3,644
Other non-white	0.1	207
Multi-racial	1.6	2,449
Non-white	24.4	38,684
White	75.6	119,732
Total		158,416
	Home county:  Chelan
Race/ethnicity	% of population	Number of residents
Hispanic	19.3	12,831
Black	0.2	111
Asian and Pacific Islander	0.8	507
Native-American	0.8	552
Other non-white	0.1	93
Multi-racial	1.4	932
Non-white	22.6	15,026
White	77.4	51,590
Total		66,616
The home county of this newspaper is Chelan.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Wenatchee World
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
98801 / West Wenatchee / WA / 4.1 mi.	8,709	13,802	63.1	$36,929	23.5	19.8	0.2	0.8	1.0
98802 / Wenatchee / WA / 3.5 mi.	5,221	8,482	61.6	$41,553	16.8	13.8	0.2	0.7	0.7
98815 / Cashmere / WA / 13 mi.	1,179	2,742	43.0	$40,256	21.1	18.2	0.2	0.6	0.6
98826 / Winton / WA / 25 mi.	1,106	2,693	41.1	$40,975	8.8	6.0	0.1	0.7	0.3
98841 / Omak / WA / 74.6 mi.	962	3,332	28.9	$30,492	34.3	11.2	0.2	19.0	0.8
98848 / Winchester / WA / 21.4 mi.	874	3,040	28.8	$34,571	51.5	49.1	0.1	0.4	0.7
98816 / Lucerne / WA / 32.7 mi.	803	2,466	32.6	$33,235	25.1	21.7	0.1	1.2	0.5
98823 / Ephrata / WA / 32.7 mi.	727	3,559	20.4	$36,670	15.1	11.7	0.3	0.8	0.7
98840 / Okanogan / WA / 71.2 mi.	554	1,789	31.0	$30,307	21.9	10.9	0.4	7.5	0.3
98812 / Rocky Butte / WA / 51.3 mi.	351	1,701	20.6	$26,625	49.5	42.1	0.3	5.0	0.3
98855 / Tonasket / WA / 95.7 mi.	351	2,113	16.6	$27,994	16.3	12.3	0.1	1.6	0.4
98828 / Malaga / WA / 4 mi.	341	655	52.1	$46,971	16.0	14.1	0.1	0.6	0.8
98858 / Withrow / WA / 20.2 mi.	323	621	52.0	$37,679	11.4	8.0	0.4	1.0	0.4
98844 / Oroville / WA / 108.1 mi.	319	1,771	18.0	$26,476	19.5	13.9	0.3	2.8	0.4
98831 / Manson / WA / 34.2 mi.	302	1,092	27.7	$33,779	39.0	36.6	0.0	0.9	0.3
98822 / Entiat / WA / 22.5 mi.	251	679	37.0	$35,398	22.0	18.5	0.3	1.2	0.5
98847 / Peshastin / WA / 18 mi.	226	509	44.4	$50,378	26.4	23.8	0.1	0.5	0.7
98856 / Twisp / WA / 65.1 mi.	197	996	19.8	$30,504	4.2	1.3	0.1	1.0	0.4
98837 / Wheeler / WA / 46.4 mi.	195	11,379	1.7	$36,859	27.2	21.0	1.8	0.9	1.2
98850 / Rock Island / WA / 6.7 mi.	190	584	32.5	$32,788	37.8	34.9	0.0	1.3	0.3
98851 / Soap Lake / WA / 35.5 mi.	184	1,543	11.9	$25,393	14.0	9.4	0.5	1.2	0.2
98846 / Pateros / WA / 59.4 mi.	150	379	39.6	$36,818	33.4	29.0	0.0	1.5	1.1
98843 / Orondo / WA / 29.2 mi.	148	497	29.8	$31,932	48.7	46.9	0.1	0.6	0.3
98813 / Bridgeport / WA / 49.6 mi.	144	727	19.8	$26,833	63.6	60.5	0.0	1.4	0.4
98862 / Winthrop / WA / 71.5 mi.	138	864	16.0	$36,736	3.4	1.8	0.1	0.5	0.5
98821 / Dryden / WA / 16.1 mi.	88	92	95.7	$16,917	44.0	41.6	0.0	0.8	0.4
98830 / Mansfield / WA / 39.4 mi.	88	228	38.6	$35,125	9.0	5.2	0.0	1.4	0.2
98836 / Monitor / WA / 10.1 mi.	74	115	64.3	$28,713	25.0	20.7	0.0	1.5	0.3
98849 / Synarep / WA / 77.4 mi.	54	346	15.6	$31,458	15.8	10.5	0.1	3.9	0.0
98834 / Methow / WA / 46.4 mi.	48	91	52.7	$36,458	14.1	13.0	0.0	1.2	0.0
99357 / Royal City / WA / 43.4 mi.	34	1,004	3.4	$28,725	64.8	63.1	0.1	0.3	0.6
98819 / Conconully / WA / 78.3 mi.	32	126	25.4	$21,563	6.3	0.0	0.0	3.9	0.4
98829 / Malott / WA / 62.5 mi.	32	221	14.5	$23,250	27.6	19.6	0.4	4.3	0.5
98814 / Carlton / WA / 54.8 mi.	31	236	13.1	$40,085	7.2	3.7	0.4	0.5	0.2
98827 / Loomis / WA / 99.7 mi.	28	156	17.9	$22,381	25.9	21.5	0.0	2.8	0.2
98817 / Chelan Falls / WA / 30.9 mi.	24	115	20.9	$22,381	40.2	37.9	0.0	1.4	0.6
98860 / Wilson Creek / WA / 51.3 mi.	24	114	21.1	$25,250	6.6	2.7	0.0	0.8	0.8
File	wa_the_wenatchee_world
Time	5/21/05 8:20 AM
Page	399
Member	149350