The Spokesman-Review, Spokane... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Spokesman-Review, Spokane

Spokane, Washington

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

6.0

2004

6.0

2003

6.2

2002

5.9

2001

6.1

2000

2.4

1999

3.9

1998

4.0

1997

4.2

1996

4.7

1995

4.0

1994

2.4

1993

2.4

1992

2.7

1991

3.5

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Spokesman-Review, Spokane

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

6.0

9.3

2004

6.0

9.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Spokesman-Review, Spokane

This newspaper's Newsroom Diversity Index is 64.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 31 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 99,002 ranks 103 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Spokesman-Review, Spokane

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.8

19,304

Black

1.1

7,721

Asian and Pacific Islander

1.8

12,603

Native-American

1.7

11,727

Other non-white

0.1

940

Multi-racial

2.1

14,942

Non-white

9.6

67,237

White

90.4

633,504

Total

700,741

Home county: Spokane

Race/ethnicity

% of population

Number of residents

Hispanic

2.8

11,561

Black

1.5

6,437

Asian and Pacific Islander

2.0

8,388

Native-American

1.3

5,478

Other non-white

0.1

598

Multi-racial

2.4

10,050

Non-white

10.2

42,512

White

89.8

375,427

Total

417,939

The home county of this newspaper is Spokane.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Spokesman-Review, Spokane

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

99208 / Spokane / WA / 5.6 mi.

8,038

13,630

59.0

$46,311

8.5

2.2

1.0

2.2

99205 / Spokane / WA / 2.8 mi.

7,194

17,953

40.1

$34,778

9.8

2.7

1.3

1.9

99206 / Spokane / WA / 6.3 mi.

5,978

12,531

47.7

$39,535

7.9

2.7

0.9

1.1

1.3

99223 / Spokane / WA / 3.8 mi.

5,591

9,758

57.3

$51,774

8.6

2.0

1.3

0.5

2.4

99207 / Spokane / WA / 3.1 mi.

4,626

15,463

29.9

$27,095

14.4

3.5

2.4

99203 / Spokane / WA / 2 mi.

4,446

9,189

48.4

$48,939

7.7

2.2

0.9

0.6

1.7

99216 / Spokane / WA / 9.1 mi.

3,869

8,647

44.7

$37,930

8.2

2.5

0.9

1.9

99212 / Spokane / WA / 4.6 mi.

3,714

7,952

46.7

$35,572

8.5

2.3

1.0

1.3

1.6

99202 / Spokane / WA / 1.8 mi.

3,536

7,594

46.6

$25,053

19.6

4.4

4.6

2.3

3.8

99218 / Spokane / WA / 6.4 mi.

2,742

4,714

58.2

$43,320

8.4

2.4

0.9

1.0

2.0

99201 / Spokane / WA / 1.1 mi.

2,717

5,173

52.5

$16,257

17.7

4.2

3.4

4.9

1.6

83814 / Coeur d'Alene / ID / 28 mi.

2,542

9,250

27.5

$32,951

5.6

2.4

0.2

0.8

0.7

83854 / State Line / ID / 21 mi.

2,518

9,990

25.2

$39,368

5.3

2.4

0.2

0.8

0.5

99204 / Spokane / WA / 2.6 mi.

2,425

5,515

44.0

$21,158

13.8

3.4

2.5

1.7

2.4

99037 / Veradale / WA / 9.8 mi.

2,378

4,214

56.4

$50,429

7.5

2.0

0.8

0.7

2.3

99163 / Pullman / WA / 58.2 mi.

2,001

9,462

21.1

$22,418

17.8

3.7

2.2

0.6

8.4

99224 / Sunset Hill / WA / 9.2 mi.

2,001

5,608

35.7

$38,890

14.4

4.7

3.7

1.7

2.0

99217 / Spokane / WA / 0.5 mi.

1,926

4,131

46.6

$38,902

10.3

2.6

0.8

1.4

2.8

99021 / Mead / WA / 10.7 mi.

1,854

3,047

60.8

$50,247

5.6

1.8

0.4

1.0

0.7

83815 / Dalton Gardens / ID / 27.9 mi.

1,844

8,689

21.2

$38,267

5.3

2.5

0.1

0.6

99004 / Tyler / WA / 13.3 mi.

1,785

5,184

34.4

$31,465

13.0

3.5

1.5

1.2

4.3

83864 / Sandpoint / ID / 56.6 mi.

1,404

6,552

21.4

$34,268

4.7

1.9

0.1

0.8

0.4

83835 / Hayden Lake / ID / 29.7 mi.

1,370

5,533

24.8

$41,611

4.3

2.1

0.1

0.5

0.6

99019 / Liberty Lake / WA / 14.8 mi.

1,362

2,046

66.6

$60,667

7.1

2.1

0.7

0.2

2.5

99114 / Colville / WA / 62.9 mi.

1,315

4,805

27.4

$32,989

6.8

1.7

0.2

1.6

0.6

99016 / Greenacres / WA / 11.7 mi.

1,255

2,677

46.9

$40,638

6.0

2.1

0.4

0.8

0.9

99026 / Nine Mile Falls / WA / 11.6 mi.

1,228

2,539

48.4

$53,521

5.0

1.3

0.5

0.9

99027 / Otis Orchards / WA / 13.9 mi.

1,184

2,412

49.1

$42,750

5.6

1.6

0.1

0.9

1.2

99006 / Deer Park / WA / 19.4 mi.

1,181

3,303

35.8

$39,663

6.0

1.9

0.1

1.3

0.4

99022 / Medical Lake / WA / 12.1 mi.

1,171

2,472

47.4

$49,254

10.7

3.4

2.6

1.0

1.7

98837 / Wheeler / WA / 88.5 mi.

1,020

11,379

9.0

$36,859

27.2

21.0

1.8

0.9

1.2

83843 / University / ID / 62.7 mi.

942

9,164

10.3

$30,125

8.3

2.3

0.8

0.7

2.9

99005 / Colbert / WA / 12.3 mi.

897

2,184

41.1

$61,098

4.5

1.5

0.1

0.6

0.7

99156 / Newport / WA / 34.7 mi.

720

2,780

25.9

$33,390

6.2

2.5

0.1

1.1

0.8

99009 / Elk / WA / 24.2 mi.

681

1,261

54.0

$36,157

5.7

0.8

0.3

1.2

0.9

83858 / Twin Lakes / ID / 26 mi.

678

3,481

19.5

$40,841

5.8

2.8

0.2

0.9

0.4

83805 / Copeland / ID / 82.4 mi.

607

2,419

25.1

$30,368

6.5

2.7

0.1

2.4

0.6

83861 / Saint Maries / ID / 42.9 mi.

593

2,522

23.5

$33,306

4.6

1.3

0.0

1.4

0.2

99025 / Newman Lake / WA / 15.7 mi.

593

1,554

38.2

$51,495

6.2

1.8

0.3

1.2

0.9

99109 / Chewelah / WA / 42.3 mi.

572

1,707

33.5

$31,389

7.2

1.6

0.1

1.6

0.6

99111 / Diamond / WA / 49.9 mi.

527

1,715

30.7

$37,259

5.6

1.7

0.2

0.7

1.5

99122 / Seven Bays / WA / 31.5 mi.

519

1,335

38.9

$37,138

4.7

1.8

0.3

1.2

0.2

83856 / Priest River / ID / 40.9 mi.

433

2,449

17.7

$31,445

4.2

1.3

0.1

1.0

0.2

99003 / Milan / WA / 17.7 mi.

414

1,603

25.8

$44,345

4.3

1.4

0.1

1.0

0.2

83860 / Sagle / ID / 51 mi.

411

2,010

20.4

$36,449

4.0

1.7

0.1

0.5

99169 / Ritzville / WA / 53.8 mi.

398

1,065

37.4

$37,308

5.8

3.4

0.2

0.5

0.4

99141 / Kettle Falls / WA / 69.1 mi.

379

2,048

18.5

$32,884

8.8

2.2

0.3

2.8

0.4

99148 / Loon Lake / WA / 27.2 mi.

343

804

42.7

$36,806

7.4

1.9

0.2

2.0

0.8

83837 / Wardner / ID / 57.2 mi.

334

1,305

25.6

$27,477

6.2

1.9

0.1

1.3

0.5

99001 / Airway Heights / WA / 8.5 mi.

291

525

55.4

$27,571

18.1

3.4

3.2

3.3

3.2

98823 / Ephrata / WA / 95 mi.

267

3,559

7.5

$36,670

15.1

11.7

0.3

0.8

0.7

99036 / Valleyford / WA / 10.3 mi.

257

335

76.7

$48,424

4.3

0.8

0.0

1.2

0.5

99011 / Fairchild AFB / WA / 10 mi.

255

1,103

23.1

$33,560

23.8

8.2

7.1

0.5

3.6

83869 / Spirit Lake / ID / 31.8 mi.

252

1,314

19.2

$33,512

4.6

1.6

0.2

1.0

0.1

99166 / Republic / WA / 86.2 mi.

246

1,220

20.2

$30,689

8.6

2.5

0.3

2.1

0.2

99185 / Wilbur / WA / 56.2 mi.

243

584

41.6

$34,948

5.9

1.1

0.2

1.6

0.3

99159 / Odessa / WA / 58.7 mi.

238

621

38.3

$35,433

4.7

3.0

0.1

0.6

0.2

98801 / West Wenatchee / WA / 127.5 mi.

233

13,802

1.7

$36,929

23.5

19.8

0.2

0.8

1.0

83873 / Wallace / ID / 65.9 mi.

222

1,028

21.6

$26,919

5.5

2.3

0.0

1.5

0.1

99116 / Mason City / WA / 70.2 mi.

217

666

32.6

$34,471

42.0

3.0

0.3

33.7

0.6

99171 / Saint John / WA / 36.8 mi.

211

466

45.3

$35,150

3.5

1.7

0.0

0.5

83849 / Osburn / ID / 62.5 mi.

199

956

20.8

$30,045

5.0

1.8

0.3

1.2

0.1

99029 / Reardan / WA / 15.8 mi.

195

481

40.5

$40,521

7.5

2.0

0.2

2.2

0.8

83851 / Plummer / ID / 31 mi.

189

548

34.5

$30,337

33.9

2.9

0.5

28.2

0.3

83801 / Granite / ID / 37.1 mi.

187

1,819

10.3

$35,855

4.5

1.7

0.0

1.2

0.2

83850 / Pinehurst / ID / 52.1 mi.

176

990

17.8

$28,227

5.0

1.8

0.1

1.6

0.2

99031 / Spangle / WA / 14.3 mi.

171

349

49.0

$49,545

5.0

1.3

0.0

1.2

0.5

99012 / Fairfield / WA / 19.4 mi.

169

361

46.8

$35,625

4.9

1.8

0.4

0.9

0.1

99170 / Rosalia / WA / 22.7 mi.

169

456

37.1

$33,625

3.2

0.7

0.3

1.3

0.2

83501 / Lewiston / ID / 83.6 mi.

168

13,449

1.2

$36,693

5.9

1.9

0.3

1.6

0.8

99181 / Valley / WA / 36.8 mi.

168

689

24.4

$34,676

5.4

1.8

0.2

1.9

0.6

99123 / Electric City / WA / 71.8 mi.

158

386

40.9

$35,104

11.9

1.6

0.0

7.1

0.8

99133 / Grand Coulee / WA / 70.7 mi.

156

728

21.4

$31,118

15.0

4.5

0.6

8.1

1.0

99030 / Rockford / WA / 17.5 mi.

155

304

51.0

$37,273

2.8

1.2

0.1

0.2

0.0

83876 / Worley / ID / 25.9 mi.

153

467

32.8

$36,944

37.3

1.6

0.2

34.8

0.2

99040 / Wellpinit / WA / 30.3 mi.

153

287

53.3

$27,798

88.9

3.6

0.4

81.2

1.2

99341 / Lind / WA / 69.3 mi.

147

374

39.3

$38,594

14.1

10.7

0.2

0.3

0.6

99110 / Clayton / WA / 23.7 mi.

141

470

30.0

$36,250

6.5

1.3

0.5

2.1

0.5

99139 / Ione / WA / 70.4 mi.

140

480

29.2

$29,688

7.7

2.2

0.2

1.4

0.7

83822 / Oldtown / ID / 38 mi.

136

718

18.9

$26,875

4.7

1.4

0.2

1.1

0.3

83839 / Kingston / ID / 49.4 mi.

135

646

20.9

$35,486

4.0

1.3

0.0

1.1

0.3

99033 / Tekoa / WA / 31.4 mi.

134

365

36.7

$31,389

6.7

1.4

0.3

2.0

0.9

99143 / Lacrosse / WA / 57.4 mi.

134

318

42.1

$33,889

4.3

0.4

0.0

1.6

0.8

83847 / Naples / ID / 82.5 mi.

132

583

22.6

$32,955

12.0

8.5

0.1

1.0

99032 / Sprague / WA / 33.3 mi.

130

296

43.9

$30,385

6.9

2.8

0.0

2.0

0.3

99138 / Kewa / WA / 62.9 mi.

115

442

26.0

$23,625

73.4

2.1

0.0

68.7

0.1

99344 / Royal Slope / WA / 93.4 mi.

113

4,022

2.8

$32,615

60.6

58.9

0.1

0.2

0.4

83803 / Bayview / ID / 42.8 mi.

110

147

74.8

$28,125

7.8

2.0

0.3

1.4

0.0

83836 / Hope / ID / 61.8 mi.

110

455

24.2

$34,706

3.4

1.7

0.6

0.5

0.3

83852 / Ponderay / ID / 57.2 mi.

110

117.0

$25,481

2.1

0.0

0.8

0.0

0.4

99403 / Clarkston / WA / 82.3 mi.

109

7,624

1.4

$33,161

5.7

2.0

0.2

1.2

0.5

83833 / Harrison / ID / 30.9 mi.

101

607

16.6

$37,383

6.2

1.3

0.1

2.4

0.8

99119 / Cusick / WA / 50.9 mi.

100

452

22.1

$26,331

18.4

1.1

0.3

14.7

0.4

99180 / Usk / WA / 40.8 mi.

100

302

33.1

$31,375

11.8

1.7

0.1

5.8

0.9

99173 / Springdale / WA / 29.7 mi.

460

21.3

$24,826

15.2

1.9

0.3

9.1

0.2

99134 / Harrington / WA / 42.2 mi.

271

35.8

$32,273

3.9

1.6

0.0

1.1

0.2

83846 / Mullan / ID / 71.7 mi.

314

30.3

$30,769

5.3

2.8

0.0

1.1

0.4

83810 / Rose Lake / ID / 43.1 mi.

474

19.8

$38,643

3.6

1.7

0.3

0.7

0.3

99158 / Oakesdale / WA / 34.6 mi.

242

38.4

$37,708

1.3

0.7

0.0

0.2

99161 / Palouse / WA / 50 mi.

613

14.7

$37,955

3.9

1.2

0.0

0.8

0.1

99157 / Northport / WA / 83.6 mi.

268

33.2

$22,841

10.0

4.8

1.3

0.7

0.6

83811 / Clark Fork / ID / 62.5 mi.

485

18.1

$23,510

5.3

1.7

0.1

1.2

0.2

99013 / Ford / WA / 18.3 mi.

366

22.4

$30,489

38.7

4.2

0.7

30.9

0.4

99125 / Endicott / WA / 48.6 mi.

244

33.2

$33,750

13.5

4.4

1.4

0.3

5.6

99103 / Almira / WA / 66 mi.

222

35.6

$31,406

5.6

0.7

0.4

1.6

83867 / Silverton / ID / 64.5 mi.

117

66.7

$42,500

6.1

3.6

0.0

0.7

0.0

98851 / Soap Lake / WA / 91.1 mi.

1,543

5.0

$25,393

14.0

9.4

0.5

1.2

0.2

99101 / Addy / WA / 49 mi.

459

16.6

$30,885

6.2

1.4

0.5

1.2

0.9

99115 / Coulee City / WA / 79.6 mi.

507

15.0

$31,827

6.0

3.0

0.5

0.8

0.2

99130 / Garfield / WA / 43.4 mi.

357

21.3

$35,625

3.3

0.9

0.0

0.6

0.1

83804 / Blanchard / ID / 30.9 mi.

405

18.3

$31,211

5.1

0.9

0.0

1.5

0.0

98855 / Tonasket / WA / 105.2 mi.

2,113

3.5

$27,994

16.3

12.3

0.1

1.6

0.4

99137 / Hunters / WA / 44.5 mi.

110

64.5

$22,143

13.1

1.3

0.3

3.9

0.7

83845 / Moyie Springs / ID / 82.8 mi.

593

11.8

$35,388

3.2

1.2

0.1

0.6

0.4

99129 / Hunters / WA / 42.1 mi.

267

25.5

$27,115

51.9

4.7

0.3

41.0

0.1

99153 / Metaline Falls / WA / 77.7 mi.

201

33.8

$23,889

4.6

1.4

0.0

0.9

98857 / Warden / WA / 84.7 mi.

1,123

6.0

$35,417

56.4

54.6

0.0

0.5

0.7

99118 / Curlew / WA / 96.5 mi.

397

16.6

$28,864

17.1

4.4

0.3

3.8

0.8

83848 / Nordman / ID / 68.2 mi.

107

60.7

$31,042

5.6

2.5

0.5

0.0

83813 / Cocolalla / ID / 44.7 mi.

384

16.1

$33,553

3.8

0.8

0.0

0.6

0.5

99008 / Edwall / WA / 20 mi.

258

23.6

$40,391

5.1

1.6

0.3

1.6

0.3

98848 / Winchester / WA / 110.2 mi.

3,040

1.9

$34,571

51.5

49.1

0.1

0.4

0.7

83855 / Potlatch / ID / 46.6 mi.

820

6.5

$36,037

3.7

1.9

0.0

0.6

0.3

83868 / Smelterville / ID / 54.4 mi.

315

15.2

$21,908

4.1

1.6

0.2

1.2

0.2

99117 / Creston / WA / 48 mi.

249

18.5

$30,526

6.8

2.0

0.4

1.5

0.7

83821 / Coolin / ID / 60.1 mi.

114

39.5

$36,875

1.7

0.0

0.4

0.0

83809 / Sagle / ID / 44.8 mi.

172

25.6

$35,588

6.9

3.3

0.0

0.7

0.0

83830 / Fernwood / ID / 57.4 mi.

272

16.2

$24,514

5.1

0.2

1.3

0.0

99126 / Kettle Falls / WA / 73.2 mi.

260

16.9

$40,592

12.2

2.0

0.1

1.9

0.9

99128 / Farmington / WA / 39.8 mi.

142

30.3

$29,688

9.4

6.4

0.0

1.1

1.3

83841 / Laclede / ID / 41 mi.

100

41.0

$40,809

2.1

1.7

0.0

99023 / Valleyford / WA / 11.4 mi.

124

32.3

$65,114

2.3

0.3

0.0

0.3

99135 / Hartline / WA / 73.2 mi.

41.1

$36,875

5.8

3.3

0.0

0.8

0.0

98841 / Omak / WA / 103 mi.

3,332

1.1

$30,492

34.3

11.2

0.2

19.0

0.8

99167 / Rice / WA / 58.6 mi.

219

16.4

$29,048

6.4

1.6

0.0

2.4

0.3

99018 / Latah / WA / 26.3 mi.

105

31.4

$40,500

5.2

2.6

0.0

1.9

0.0

98844 / Oroville / WA / 117.8 mi.

1,771

1.6

$26,476

19.5

13.9

0.3

2.8

0.4

99124 / Elmer City / WA / 69.9 mi.

46.7

$35,625

52.0

6.1

2.0

37.2

0.7

99362 / Walla Walla / WA / 110.1 mi.

13,517

0.2

$35,841

22.1

16.0

2.0

0.8

1.3

99176 / Thornton / WA / 34.5 mi.

32.5

$30,417

2.3

1.4

0.0

0.5

0.0

99034 / Tumtum / WA / 21.7 mi.

31.7

$36,875

6.2

1.0

0.0

1.4

99102 / Albion / WA / 55.8 mi.

244

9.8

$40,446

7.5

3.0

0.2

2.3

99113 / Colton / WA / 70.9 mi.

272

8.8

$48,438

3.4

1.2

0.0

1.1

0.4

99017 / Sprague / WA / 33.9 mi.

27.2

$33,194

4.1

0.0

2.3

0.5

98840 / Okanogan / WA / 103.9 mi.

1,789

0.9

$30,307

21.9

10.9

0.4

7.5

0.3

59901 / Kalispell / MT / 139.7 mi.

15,613

0.0

$33,805

4.6

1.4

0.2

1.1

0.5

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Time

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