The Daily World, Aberdeen... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily World, Aberdeen

Aberdeen, Washington

Owner: Stephens Media Group (Donrey) (Nev.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

11.8

2004

11.8

2003

10.0

2002

10.5

2001

5.6

2000

5.3

1999

11.1

1998

10.0

1997

11.8

1996

11.8

1995

11.1

1994

6.7

1993

0.0

1992

0.0

1991

Did not report

1990

0.0

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily World, Aberdeen

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

11.8

13.3

2004

11.8

13.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Stephens Media Group (Donrey) (Nev.),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily World, Aberdeen

This newspaper's Newsroom Diversity Index is 89.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 48 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 14,151 ranks 641 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily World, Aberdeen

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.9

3,731

Black

0.3

213

Asian and Pacific Islander

1.6

1,215

Native-American

3.8

2,899

Other non-white

0.1

Multi-racial

2.6

1,953

Non-white

13.3

10,064

White

86.7

65,822

Total

75,886

Home county: Grays Harbor

Race/ethnicity

% of population

Number of residents

Hispanic

4.9

3,258

Black

0.3

205

Asian and Pacific Islander

1.3

857

Native-American

4.4

2,975

Other non-white

0.1

Multi-racial

2.6

1,731

Non-white

13.5

9,082

White

86.5

58,112

Total

67,194

The home county of this newspaper is Grays Harbor.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily World, Aberdeen

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

98520 / Aberdeen / WA / 0 mi.

5,130

8,578

59.8

$33,169

15.2

7.4

0.4

2.8

1.9

98550 / Hoquiam / WA / 9.9 mi.

2,657

4,607

57.7

$32,104

12.2

4.9

0.3

3.5

1.1

98563 / Montesano / WA / 28.4 mi.

1,644

2,912

56.5

$41,743

6.2

1.8

0.1

1.6

0.9

98577 / Raymond / WA / 34.9 mi.

881

2,612

33.7

$31,826

13.8

5.6

0.1

1.9

3.9

98541 / Elma / WA / 21.2 mi.

855

3,448

24.8

$35,423

10.3

3.6

0.4

1.4

1.2

98569 / Ocean Shores / WA / 21.6 mi.

836

1,990

42.0

$32,331

8.4

1.7

0.6

2.3

1.3

98537 / Cosmopolis / WA / 14.2 mi.

554

719

77.1

$39,750

8.5

3.2

0.1

1.7

1.1

98595 / Westport / WA / 24.6 mi.

513

1,319

38.9

$32,218

8.5

2.6

0.3

2.6

0.8

98586 / South Bend / WA / 37.5 mi.

293

885

33.1

$30,357

21.1

9.0

0.1

4.3

4.0

98547 / Grayland / WA / 21.3 mi.

251

798

31.5

$27,464

6.9

2.4

0.3

1.2

1.3

98557 / McCleary / WA / 24.7 mi.

133

1,069

12.4

$34,293

6.4

2.0

0.2

0.6

0.4

98587 / Taholah / WA / 30.4 mi.

126

260

48.5

$26,172

93.7

1.4

0.0

90.2

0.9

98571 / Pacific Beach / WA / 16.3 mi.

196

46.4

$29,722

35.2

6.3

0.2

22.2

1.7

98535 / Copalis Beach / WA / 16.9 mi.

227

35.7

$33,472

11.5

1.8

0.2

5.7

1.4

98526 / Amanda Park / WA / 23.4 mi.

159

47.2

$29,500

31.2

14.9

0.0

14.2

0.2

98568 / Oakville / WA / 29.3 mi.

798

7.8

$35,726

26.7

5.2

0.4

16.8

0.5

98552 / Humptulips / WA / 8.8 mi.

228

25.4

$31,364

18.2

9.0

0.0

6.1

0.3

98575 / Quinault / WA / 19.1 mi.

70.7

$47,778

19.9

13.1

0.0

5.2

0.5

98590 / Tokeland / WA / 28.7 mi.

188

26.6

$32,857

21.2

1.6

0.0

16.3

0.7

98536 / Copalis Crossing / WA / 15.3 mi.

118

38.1

$41,250

14.0

4.7

0.0

3.1

3.5

98562 / Moclips / WA / 16.7 mi.

45.2

$19,375

30.2

3.7

0.0

21.4

0.0

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