The Daily News, Longview... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily News, Longview

Longview, Washington

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

Did not report

2002

Did not report

2001

Did not report

2000

3.4

1999

3.6

1998

3.3

1997

5.0

1996

5.0

1995

4.8

1994

7.4

1993

7.7

1992

Did not report

1991

10.7

1990

7.4

The latest year at peak is

1991

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily News, Longview

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

9.5

N/A

2004

0.0

9.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily News, Longview

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,257 ranks 455 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily News, Longview

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.2

4,871

Black

0.4

492

Asian and Pacific Islander

1.2

1,437

Native-American

1.4

1,609

Other non-white

0.1

Multi-racial

2.2

2,597

Non-white

9.5

11,103

White

90.5

105,735

Total

116,838

Home county: Cowlitz

Race/ethnicity

% of population

Number of residents

Hispanic

4.6

4,231

Black

0.5

448

Asian and Pacific Islander

1.4

1,307

Native-American

1.4

1,280

Other non-white

0.1

Multi-racial

2.2

2,049

Non-white

10.1

9,377

White

89.9

83,571

Total

92,948

The home county of this newspaper is Cowlitz.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily News, Longview

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

98632 / Longview / WA / 0 mi.

11,057

18,612

59.4

$38,195

11.4

4.9

0.6

1.5

2.1

98626 / Kelso / WA / 15.4 mi.

4,610

8,556

53.9

$37,760

9.8

4.6

0.5

1.5

0.9

98611 / Castle Rock / WA / 7.8 mi.

1,766

3,145

56.2

$44,897

6.8

2.6

0.2

1.2

0.6

97048 / Rainier / OR / 12.2 mi.

886

2,500

35.4

$45,061

6.3

1.6

0.1

1.3

0.5

98625 / Kalama / WA / 19 mi.

800

1,728

46.3

$45,083

5.5

1.9

0.4

1.0

0.5

97016 / Clatskanie / OR / 15 mi.

714

2,310

30.9

$38,936

6.5

2.4

0.1

1.4

0.5

98612 / Cathlamet / WA / 11.8 mi.

498

1,047

47.6

$41,053

6.2

1.9

0.3

1.3

0.4

98674 / Woodland / WA / 24.8 mi.

383

3,226

11.9

$45,452

9.9

6.4

0.2

0.8

0.7

98591 / Toledo / WA / 22.7 mi.

220

1,118

19.7

$37,474

7.0

3.2

0.3

1.5

0.3

98645 / Silverlake / WA / 16.2 mi.

189

473

40.0

$43,450

8.2

2.4

0.2

1.6

0.8

98596 / Winlock / WA / 20.9 mi.

149

2,372

6.3

$39,179

9.0

5.3

0.1

1.2

0.5

98649 / Toutle / WA / 28 mi.

137

259

52.9

$40,313

6.0

2.6

0.1

0.4

98593 / Vader / WA / 14.2 mi.

125

380

32.9

$33,750

9.8

4.8

0.0

2.1

0.2

98638 / Naselle / WA / 33.9 mi.

112

505

22.2

$40,926

12.3

3.4

0.7

2.9

1.0

98640 / Ocean Park / WA / 52.4 mi.

107

1,846

5.8

$26,721

7.0

3.7

0.1

1.6

0.5

98631 / Long Beach / WA / 48.2 mi.

1,585

5.7

$32,388

9.3

4.1

0.1

0.9

1.2

98581 / Ryderwood / WA / 8.9 mi.

242

33.5

$24,167

3.6

0.2

1.7

0.2

0.5

98621 / Grays River / WA / 26.6 mi.

101

59.4

$30,694

6.1

1.6

0.0

0.4

98644 / Seaview / WA / 48.3 mi.

253

19.8

$30,968

11.8

7.4

0.0

0.2

1.4

98647 / Skamokawa / WA / 19 mi.

164

28.7

$35,769

6.6

2.4

0.5

1.2

0.5

98643 / Rosburg / WA / 27 mi.

162

26.5

$36,250

12.9

6.3

0.0

2.5

1.8

98614 / Chinook / WA / 42.3 mi.

260

10.4

$28,958

4.3

2.0

0.0

0.9

0.5

98624 / Ilwaco / WA / 45.7 mi.

576

4.7

$29,716

9.2

4.8

0.3

1.3

0.5

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