Rutland Herald... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Rutland Herald

Rutland, Vermont

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

Did not report

2002

Did not report

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Rutland Herald

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

2.4

N/A

2004

0.0

2.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Rutland Herald

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,125 ranks 464 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Rutland Herald

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

786

Black

0.3

304

Asian and Pacific Islander

0.4

447

Native-American

0.2

189

Other non-white

0.0

Multi-racial

0.7

762

Non-white

2.4

2,534

White

97.6

102,516

Total

105,050

Home county: Rutland

Race/ethnicity

% of population

Number of residents

Hispanic

0.7

442

Black

0.3

194

Asian and Pacific Islander

0.4

256

Native-American

0.2

133

Other non-white

0.0

Multi-racial

0.7

437

Non-white

2.4

1,487

White

97.7

61,913

Total

63,400

The home county of this newspaper is Rutland.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Rutland Herald

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

05701 / South Chittenden / VT / 0.2 mi.

6,161

9,397

65.6

$33,507

2.6

0.8

0.4

0.2

0.5

05156 / Weathersfield Center / VT / 30.7 mi.

1,154

3,810

30.3

$34,877

2.9

0.7

0.3

0.2

0.8

05733 / Sudbury / VT / 12.5 mi.

970

2,275

42.6

$36,392

1.4

0.4

0.1

0.2

05743 / West Haven / VT / 13.6 mi.

955

1,755

54.4

$36,068

2.7

0.9

0.3

0.2

0.3

05777 / West Rutland / VT / 3.2 mi.

768

1,421

54.0

$39,653

2.2

0.4

0.3

0.6

05149 / Tyson / VT / 18.8 mi.

624

1,159

53.8

$38,536

1.7

0.3

0.2

0.4

05763 / Pittsford Mills / VT / 10.2 mi.

581

1,153

50.4

$42,344

1.7

0.5

0.3

0.0

0.1

05764 / South Poultney / VT / 13.4 mi.

581

1,310

44.4

$31,798

3.2

0.7

0.5

0.8

05773 / Wallingford / VT / 8.8 mi.

524

932

56.2

$40,539

1.8

0.5

0.1

0.2

0.3

05143 / Simonsville / VT / 28.5 mi.

501

1,942

25.8

$39,158

2.3

0.7

0.3

0.2

0.4

05735 / Hubbardton / VT / 9.7 mi.

501

1,461

34.3

$40,507

2.8

0.9

0.2

0.3

0.6

05255 / Manchester Center / VT / 27 mi.

458

1,706

26.8

$46,913

3.4

1.7

0.4

0.2

0.3

05765 / True Blue / VT / 4.1 mi.

426

778

54.8

$39,508

1.5

0.6

0.2

0.1

05759 / North Clarendon / VT / 2.3 mi.

417

843

49.5

$39,800

2.7

0.6

0.4

0.1

0.8

05732 / Neshobe Beach / VT / 10.8 mi.

344

288

119.4

$30,250

3.6

1.4

0.3

0.6

0.2

05301 / West Brattleboro / VT / 51.2 mi.

329

7,154

4.6

$35,060

5.8

1.4

0.8

0.2

1.4

05753 / Weybridge Hill / VT / 27.5 mi.

288

3,391

8.5

$39,710

6.0

1.9

0.9

0.2

1.6

05201 / Woodford / VT / 48 mi.

282

6,313

4.5

$34,417

3.5

1.0

0.6

0.3

0.8

05739 / South End / VT / 16.9 mi.

251

498

50.4

$36,976

1.5

0.5

0.0

0.6

0.1

05751 / Sherburn / VT / 9.2 mi.

250

501

49.9

$47,500

2.9

0.9

0.4

0.1

0.6

05101 / Rockingham / VT / 39.2 mi.

243

2,051

11.8

$32,099

3.4

1.1

0.4

0.1

0.5

05738 / Shrewsbury / VT / 5.3 mi.

204

450

45.3

$46,932

2.2

1.3

0.2

0.0

0.2

05736 / Center Rutland / VT / 2.2 mi.

187

154

121.4

$36,250

0.3

0.0

05148 / Londonderry / VT / 26 mi.

164

324

50.6

$43,393

2.3

1.0

0.1

0.5

0.6

12832 / Truthville / NY / 18.8 mi.

159

2,712

5.9

$36,437

2.4

0.5

0.4

0.2

0.3

05757 / Middletown Springs / VT / 10.5 mi.

156

351

44.4

$35,481

2.9

0.6

0.5

0.6

0.3

05767 / Rochester / VT / 18.2 mi.

152

511

29.7

$35,820

2.7

1.2

0.2

0.0

0.2

05251 / South Dorset / VT / 0.7 mi.

151

824

18.3

$53,313

0.8

0.2

0.1

0.2

05091 / Woodstock / VT / 21.6 mi.

141

1,429

9.9

$48,814

2.5

1.1

0.2

0.1

0.4

05761 / Spankerton / VT / 21.1 mi.

137

439

31.2

$38,125

1.7

0.5

0.4

0.3

0.2

05737 / Chittenden / VT / 6.6 mi.

136

279

48.7

$44,615

1.0

0.4

0.0

0.3

05760 / Orwell / VT / 17.8 mi.

136

431

31.6

$41,364

2.0

0.9

0.4

0.1

0.4

05758 / Summit / VT / 14 mi.

135

337

40.1

$36,750

2.8

0.2

0.1

0.2

05089 / Windsor / VT / 28.6 mi.

132

2,254

5.9

$36,795

2.7

0.9

0.1

0.3

05250 / West Arlington / VT / 35.9 mi.

118

1,379

8.6

$41,211

2.0

0.4

0.3

0.1

0.6

05774 / Wells / VT / 15.3 mi.

112

448

25.0

$31,944

1.6

0.8

0.3

0.1

0.0

05742 / East Wallingford / VT / 12.2 mi.

110

182

60.4

$45,313

1.5

0.2

0.0

0.2

0.4

05153 / South Reading / VT / 21.4 mi.

101

346

29.2

$31,500

2.6

1.1

0.1

0.2

0.1

05161 / Weston Priory / VT / 22.7 mi.

101

283

35.7

$44,792

3.7

1.8

0.3

0.2

0.6

05401 / South Burlington / VT / 57.3 mi.

15,907

0.6

$33,049

8.5

1.4

1.7

0.4

2.7

05602 / Montpelier Junction / VT / 45.8 mi.

5,400

1.8

$40,331

4.2

1.1

0.5

0.3

0.7

05150 / North Springfield / VT / 27.6 mi.

378

25.1

$35,938

2.2

1.4

0.0

0.1

05142 / Cavendish / VT / 23.3 mi.

321

27.7

$39,688

3.2

0.7

0.0

1.5

05151 / Perkinsville / VT / 26.2 mi.

544

16.4

$41,779

2.1

0.7

0.2

05762 / Pittsfield / VT / 11.2 mi.

190

46.8

$41,667

2.1

0.5

0.0

0.2

05744 / Florence / VT / 3.3 mi.

242

35.1

$36,250

1.3

0.2

0.0

0.2

0.5

05032 / Olympus / VT / 19.2 mi.

1,097

6.9

$36,138

3.0

1.1

0.2

0.5

05035 / West Bridgewater / VT / 13.6 mi.

299

25.4

$39,028

1.2

0.1

0.0

0.4

05001 / White River Junction / VT / 29.2 mi.

3,961

1.8

$43,125

3.5

0.8

0.6

0.3

0.9

12887 / Whitehall / NY / 20.4 mi.

1,863

3.3

$36,042

2.5

1.2

0.2

0.3

05155 / Stratton Mountain / VT / 32 mi.

450

10.7

$40,481

1.4

0.0

0.1

0.0

0.3

05750 / Hydeville / VT / 11.8 mi.

141.2

$35,288

4.2

0.0

05060 / West Brookfield / VT / 25.9 mi.

1,857

2.5

$38,140

2.4

0.5

0.1

0.2

0.6

05778 / Whiting / VT / 20.8 mi.

278

16.5

$36,136

1.9

0.6

0.1

05253 / Lake Emerald / VT / 24.8 mi.

214

17.8

$46,500

2.4

0.9

0.0

05775 / West Pawlet / VT / 19.6 mi.

266

14.3

$32,115

2.4

1.2

0.0

1.1

0.0

05730 / Belmont / VT / 14.3 mi.

129

28.7

$48,750

0.3

0.0

0.3

0.0

05254 / Manchester Village / VT / 29.1 mi.

109

32.1

$60,000

3.1

2.2

0.4

0.0

05262 / South Shaftsbury / VT / 44 mi.

997

3.5

$43,616

2.0

0.6

0.3

0.1

0.4

05770 / Shoreham / VT / 23.3 mi.

390

8.7

$40,000

1.9

0.5

0.7

0.2

0.4

05062 / Reading Center / VT / 19.2 mi.

322

9.9

$41,389

2.2

1.3

0.0

0.3

05403 / South Burlington / VT / 55.2 mi.

6,290

0.5

$51,705

7.1

1.2

0.8

0.2

3.4

05772 / Stockbridge / VT / 13.8 mi.

238

12.2

$32,457

1.4

0.4

0.7

0.2

05048 / Hartland / VT / 26.7 mi.

731

3.7

$47,950

2.2

0.9

0.2

0.1

0.5

05034 / West Bridgewater / VT / 16.9 mi.

118

19.5

$39,250

3.4

0.0

1.7

0.0

0.3

05059 / Quechee / VT / 25.8 mi.

296

7.4

$55,662

2.9

1.3

0.2

0.8

05495 / Williston / VT / 54 mi.

3,186

0.4

$59,859

3.3

1.0

0.5

0.1

1.1

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