Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News & Advance, Lynchburg
Lynchburg, Virginia
Owner: Media General (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	2.7
2004	0.0
2003	0.0
2002	7.7
2001	10.0
2000	2.7
1999	2.9
1998	0.0
1997	Did not report
1996	Did not report
1995	9.1
1994	5.9
1993	2.7
1992	2.7
1991	Did not report
1990	2.6
The latest year at peak is	2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News & Advance, Lynchburg
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	2.7	24.0	11
2004	0.0	24.0	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Media General (Va.),
has a companywide, circulation-weighted Diversity Index of 39.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News & Advance, Lynchburg
This newspaper's Newsroom Diversity Index is 11.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 121 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 36,238 ranks 283 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News & Advance, Lynchburg
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.0	2,351
Black	21.0	49,570
Asian and Pacific Islander	0.7	1,589
Native-American	0.3	648
Other non-white	0.1	280
Multi-racial	0.9	2,103
Non-white	24.0	56,541
White	76.0	179,064
Total		235,605
	Home county:  Bedford
Race/ethnicity	% of population	Number of residents
Hispanic	0.7	449
Black	6.2	3,752
Asian and Pacific Islander	0.4	265
Native-American	0.2	113
Other non-white	0.1	28
Multi-racial	0.7	406
Non-white	8.3	5,013
White	91.7	55,358
Total		60,371
The home county of this newspaper is Bedford.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The News & Advance, Lynchburg
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
24502 / Timberlake / VA / 2.5 mi.	6,854	12,505	54.8	$38,504	17.3	1.7	12.2	0.3	1.9
24501 / Miller Park / VA / 2.8 mi.	5,150	10,510	49.0	$26,399	40.5	1.1	36.0	0.3	1.2
24503 / Rivermont / VA / 5.4 mi.	4,061	7,210	56.3	$52,719	14.8	0.8	12.1	0.1	0.9
24551 / Forest / VA / 5.9 mi.	3,323	6,208	53.5	$56,329	8.6	1.0	5.4	0.2	1.2
24572 / Wrights Shop / VA / 6.5 mi.	2,948	6,422	45.9	$36,129	22.1	0.8	19.1	0.7	0.4
24521 / Falconerville / VA / 15 mi.	1,484	3,862	38.4	$38,564	24.6	0.9	22.2	0.5	0.2
24588 / Rustburg / VA / 4 mi.	1,439	3,374	42.6	$40,189	15.9	0.5	13.9	0.2	0.3
24522 / Appomattox / VA / 17.5 mi.	1,383	3,409	40.6	$35,979	24.6	0.3	23.2	0.1	0.1
24504 / Lynchburg / VA / 3.9 mi.	1,285	3,543	36.3	$24,714	61.8	0.9	59.2	0.3	0.3
24523 / Bedford / VA / 18.2 mi.	1,193	7,207	16.6	$35,117	17.2	0.7	15.1	0.2	0.4
24517 / Altavista / VA / 16.4 mi.	866	2,316	37.4	$32,306	24.3	0.7	22.7	0.1	0.2
24550 / Evington / VA / 7.2 mi.	865	2,850	30.4	$39,661	14.7	0.8	12.4	0.2	0.2
24563 / Hurt / VA / 18.2 mi.	674	2,342	28.8	$36,291	21.8	0.6	20.6	0.1	0.1
24538 / Concord / VA / 9 mi.	528	1,383	38.2	$39,375	24.4	1.1	21.7	0.3	0.2
24574 / Monroe / VA / 10.4 mi.	524	1,327	39.5	$41,107	23.8	1.2	19.8	2.1	0.2
24554 / Gladys / VA / 16.7 mi.	521	1,631	31.9	$32,059	25.3	0.6	23.7	0.1	0.0
24528 / Brookneal / VA / 22.5 mi.	496	1,358	36.5	$29,461	34.7	1.6	32.6	0.1	0.0
24556 / Goode / VA / 11.5 mi.	372	1,046	35.6	$54,145	9.5	0.9	7.5	0.0	0.4
24557 / Gretna / VA / 27.9 mi.	353	3,338	10.6	$29,162	27.3	0.9	25.6	0.2	0.1
24577 / Nathalie / VA / 28.5 mi.	277	2,191	12.6	$25,511	44.0	0.9	42.3	0.1	0.0
24571 / Lynch Station / VA / 16.8 mi.	257	727	35.4	$32,439	20.7	0.3	18.8	0.2	0.2
24526 / Snowden / VA / 16.5 mi.	246	749	32.8	$35,521	14.7	0.4	12.9	0.4	0.2
24593 / Spout Spring / VA / 13.2 mi.	220	731	30.1	$41,607	20.2	1.0	18.0	0.2	0.7
23958 / Pamplin / VA / 27.5 mi.	212	1,155	18.4	$31,214	39.6	0.9	38.1	0.2	0.1
22922 / Tye River / VA / 24.9 mi.	205	807	25.4	$31,223	32.5	1.6	28.6	0.5	0.1
24553 / Gladstone / VA / 20.6 mi.	200	673	29.7	$29,800	28.9	0.3	27.3	0.4	0.4
24104 / Huddleston / VA / 27 mi.	199	1,457	13.7	$39,917	6.7	0.7	5.0	0.4	0.3
22967 / Roseland / VA / 37.6 mi.	165	795	20.8	$33,651	18.2	3.4	13.7	0.3	0.1
23959 / Phenix / VA / 24.9 mi.	112	505	22.2	$30,455	27.3	0.7	26.3	0.0	0.0
22949 / Lovingston / VA / 32.3 mi.	97	531	18.3	$33,221	20.7	5.0	14.2	0.1	0.6
24569 / Long Island / VA / 18.9 mi.	87	375	23.2	$40,469	48.3	0.9	47.2	0.0	0.0
23923 / Charlotte Court House / VA / 31.4 mi.	66	867	7.6	$30,956	34.3	1.1	31.2	0.1	0.1
22971 / Shipman / VA / 32.2 mi.	64	759	8.4	$39,360	20.3	2.6	15.0	0.1	0.3
23963 / Red House / VA / 20.9 mi.	52	192	27.1	$35,909	45.6	3.8	39.9	0.2	0.0
22964 / Piney River / VA / 24.3 mi.	42	35	120.0	$16,250	17.3	0.0	16.0	0.0	0.0
24536 / Coleman Falls / VA / 11.1 mi.	41	82	50.0	$38,000	14.9	1.4	10.7	1.4	0.0
23934 / Cullen / VA / 29.9 mi.	28	310	9.0	$27,727	40.1	0.5	38.9	0.0	0.0
23939 / Evergreen / VA / 20.8 mi.	27	42	64.3	$26,875	29.4	0.0	29.4	0.0	0.0
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