The Daily Herald, Provo... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Herald, Provo

Provo, Utah

Owner: Pulitzer (Mo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

5.0

2004

7.7

2003

Did not report

2002

Did not report

2001

Did not report

2000

Did not report

1999

3.3

1998

0.0

1997

Did not report

1996

3.7

1995

4.3

1994

6.3

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Herald, Provo

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

5.0

10.5

2004

7.7

10.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Pulitzer (Mo.),

has a companywide, circulation-weighted Diversity Index of 59.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Herald, Provo

This newspaper's Newsroom Diversity Index is 47.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 63 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 28,497 ranks 360 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Herald, Provo

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.9

27,286

Black

0.3

1,087

Asian and Pacific Islander

1.5

6,147

Native-American

0.5

2,063

Other non-white

0.1

339

Multi-racial

1.3

5,010

Non-white

10.5

41,932

White

89.5

356,385

Total

398,317

Home county: Utah

Race/ethnicity

% of population

Number of residents

Hispanic

7.0

25,791

Black

0.3

1,002

Asian and Pacific Islander

1.6

5,944

Native-American

0.5

1,881

Other non-white

0.1

328

Multi-racial

1.3

4,793

Non-white

10.8

39,739

White

89.2

328,797

Total

368,536

The home county of this newspaper is Utah.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Herald, Provo

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

84604 / Provo / UT / 0 mi.

7,328

12,182

60.2

$39,563

10.7

5.3

0.4

2.8

84660 / Spanish Fork / UT / 15.9 mi.

6,583

6,354

103.6

$49,534

6.4

4.2

0.2

0.4

0.6

84003 / American Fork / UT / 11.9 mi.

6,550

7,828

83.7

$57,087

6.2

3.9

0.2

0.3

0.8

84057 / Orem / UT / 5.7 mi.

5,465

10,003

54.6

$44,325

15.8

10.6

0.4

0.7

2.4

84058 / Orem / UT / 7.4 mi.

5,085

8,113

62.7

$44,928

13.4

8.3

0.4

0.7

2.4

84097 / Orem / UT / 4.3 mi.

4,810

5,348

89.9

$60,370

9.2

5.5

0.2

0.4

1.8

84062 / Pleasant Grove / UT / 7.6 mi.

4,775

6,924

69.0

$53,040

7.1

4.3

0.3

0.9

84663 / Springville / UT / 15.8 mi.

3,956

6,244

63.4

$47,031

7.8

4.9

0.1

0.5

1.0

84043 / Lehi / UT / 17.2 mi.

3,852

6,292

61.2

$53,607

5.6

3.0

0.3

0.5

0.9

84601 / Provo / UT / 9.2 mi.

3,468

8,461

41.0

$35,253

24.4

18.6

0.4

1.2

2.3

84651 / Payson / UT / 24.3 mi.

3,180

4,890

65.0

$46,787

7.9

5.9

0.1

0.3

0.6

84606 / Provo / UT / 8.5 mi.

2,446

8,486

28.8

$27,857

16.5

11.4

0.4

0.7

2.5

84042 / Lindon / UT / 6.1 mi.

1,520

1,953

77.8

$62,321

5.8

3.5

0.2

1.0

84653 / Salem / UT / 25.1 mi.

1,451

1,395

104.0

$56,938

3.6

2.4

0.1

0.4

84664 / Mapleton / UT / 15.5 mi.

1,349

1,439

93.7

$59,811

3.4

2.1

0.1

0.2

0.5

84655 / Santaquin / UT / 29 mi.

990

1,640

60.4

$44,313

12.0

10.2

0.1

0.7

0.2

84004 / Alpine / UT / 11.4 mi.

973

1,767

55.1

$73,650

3.6

1.7

0.2

0.5

84629 / Fairview / UT / 41.7 mi.

785

664

118.2

$37,083

4.8

2.2

0.1

0.5

0.9

84648 / Nephi / UT / 55.5 mi.

615

1,491

41.2

$38,302

4.1

2.4

0.1

0.6

0.4

84032 / Heber City / UT / 25.1 mi.

453

3,543

12.8

$48,421

7.4

5.8

0.2

0.4

84013 / Cedar Valley / UT / 27.1 mi.

401

234

171.4

$44,600

5.0

2.8

0.3

0.2

0.3

84634 / Gunnison / UT / 81.2 mi.

385

554

69.5

$33,826

14.0

7.7

1.7

2.2

1.3

84645 / Mona / UT / 35.9 mi.

185

340

54.4

$47,153

2.1

1.2

0.0

0.1

84633 / Goshen / UT / 30.9 mi.

172

299

57.5

$42,596

9.2

7.7

0.0

0.5

0.0

84628 / Eureka / UT / 55.4 mi.

157

285

55.1

$36,125

4.0

2.3

0.0

1.0

0.1

84627 / Ephraim / UT / 68.3 mi.

123

1,190

10.3

$28,929

13.0

9.6

0.3

0.4

1.7

84639 / Levan / UT / 55.7 mi.

106

257

41.2

$33,603

4.9

3.1

0.1

0.3

84642 / Manti / UT / 81.1 mi.

105

1,086

9.7

$32,250

5.2

2.6

0.1

1.4

0.5

84624 / Delta / UT / 81.6 mi.

1,734

5.4

$39,741

10.0

7.8

0.1

0.9

0.4

84082 / Wallsburg / UT / 7.2 mi.

203

39.4

$55,250

1.8

1.3

0.0

0.1

0.4

84643 / Mayfield / UT / 84.9 mi.

182

13.2

$42,250

3.9

2.6

0.0

1.1

0.0

File

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Time

5/19/05 5:38 PM

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Member

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