Standard-Examiner, Ogden... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Standard-Examiner, Ogden

Ogden, Utah

Owner: Sandusky Newspapers (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

8.6

2004

3.2

2003

3.6

2002

1.6

2001

1.8

2000

1.8

1999

1.9

1998

3.6

1997

7.5

1996

Did not report

1995

1.8

1994

3.9

1993

3.4

1992

1.9

1991

Did not report

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Standard-Examiner, Ogden

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

8.6

14.2

2004

3.2

14.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Sandusky Newspapers (Ohio),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Standard-Examiner, Ogden

This newspaper's Newsroom Diversity Index is 61.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 34 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 60,884 ranks 172 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Standard-Examiner, Ogden

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

9.4

37,743

Black

1.2

4,918

Asian and Pacific Islander

1.5

6,104

Native-American

0.6

2,372

Other non-white

0.1

304

Multi-racial

1.4

5,407

Non-white

14.2

56,848

White

85.8

343,128

Total

399,976

Home county: Weber

Race/ethnicity

% of population

Number of residents

Hispanic

12.7

24,858

Black

1.3

2,559

Asian and Pacific Islander

1.4

2,667

Native-American

0.6

1,156

Other non-white

0.1

145

Multi-racial

1.3

2,514

Non-white

17.3

33,899

White

82.8

162,634

Total

196,533

The home county of this newspaper is Weber.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Standard-Examiner, Ogden

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

84404 / Ogden / UT / 0 mi.

8,693

15,704

55.4

$39,361

15.3

11.3

1.2

0.5

1.0

84403 / Ogden / UT / 13.1 mi.

6,168

12,249

50.4

$43,067

20.1

14.6

1.3

0.6

2.0

84067 / Roy / UT / 8.1 mi.

5,880

11,193

52.5

$50,078

12.4

7.6

1.1

0.5

1.9

84015 / Clearfield / UT / 10.8 mi.

5,719

13,735

41.6

$46,311

15.9

8.8

1.8

1.0

2.4

84405 / Ogden / UT / 11.3 mi.

5,208

8,664

60.1

$46,911

11.1

6.5

1.3

0.5

1.3

84401 / Ogden / UT / 6.3 mi.

4,697

9,452

49.7

$30,011

40.8

33.9

2.9

1.2

84414 / Ogden / UT / 10 mi.

4,079

6,099

66.9

$61,920

5.8

3.7

0.3

0.2

0.8

84041 / Layton / UT / 15.8 mi.

3,839

12,275

31.3

$44,909

16.3

9.3

1.8

0.6

2.5

84302 / Brigham City / UT / 14.9 mi.

3,059

6,616

46.2

$43,906

10.3

7.0

0.2

1.3

0.8

84040 / Layton / UT / 16.6 mi.

2,959

6,368

46.5

$73,404

8.2

3.6

1.2

0.2

1.8

84037 / Kaysville / UT / 19.4 mi.

1,589

6,820

23.3

$62,385

4.8

2.8

0.2

0.7

84075 / Syracuse / UT / 22 mi.

1,347

2,732

49.3

$57,679

7.9

4.1

0.6

0.3

1.6

84050 / Morgan / UT / 31.7 mi.

1,163

2,010

57.9

$50,460

2.7

1.4

0.0

0.2

0.1

84337 / Tremonton / UT / 29.3 mi.

989

2,645

37.4

$47,419

9.5

7.0

0.1

0.4

1.3

84315 / Hooper / UT / 6.4 mi.

838

1,769

47.4

$62,244

5.3

3.1

0.3

1.0

84310 / Eden / UT / 16.5 mi.

593

950

62.4

$65,027

4.0

1.4

0.2

0.5

0.9

84317 / Huntsville / UT / 26.3 mi.

374

641

58.3

$65,677

4.2

3.5

0.1

0.2

84340 / Willard / UT / 6.8 mi.

341

753

45.3

$49,792

7.2

4.9

0.1

0.4

0.7

84312 / Garland / UT / 31.4 mi.

286

1,022

28.0

$43,750

9.7

6.2

0.0

0.2

2.3

84056 / Hill AFB / UT / 12.3 mi.

224

1,158

19.3

$36,273

26.2

9.3

8.4

1.0

3.5

84025 / Farmington / UT / 24.3 mi.

199

3,143

6.3

$73,938

5.8

3.1

0.4

0.5

1.0

84321 / Logan / UT / 38.6 mi.

157

12,164

1.3

$31,978

13.2

7.8

0.5

0.7

3.1

83252 / Malad City / ID / 66.9 mi.

138

1,374

10.0

$34,468

3.3

2.2

0.1

0.3

0.2

84307 / Corinne / UT / 24.1 mi.

133

373

35.7

$44,318

10.8

7.2

0.2

0.4

2.1

84314 / Honeyville / UT / 24 mi.

123

343

35.9

$44,886

9.3

5.6

0.0

2.4

84324 / Mantua / UT / 17.6 mi.

109

221

49.3

$60,078

3.9

0.9

0.6

0.5

0.3

84301 / Bear River City / UT / 23.5 mi.

107

148

72.3

$50,625

6.4

5.6

0.0

0.4

0.0

84033 / Henefer / UT / 43.9 mi.

293

28.7

$47,303

3.5

2.7

0.0

0.1

0.3

84311 / Fielding / UT / 37.6 mi.

216

33.3

$44,028

2.9

1.7

0.1

0.3

0.0

84010 / Bountiful / UT / 31.8 mi.

14,197

0.5

$54,551

6.7

3.4

0.3

1.5

84309 / Deweyville / UT / 30.7 mi.

184

35.3

$47,292

2.6

1.3

0.0

0.4

84014 / Centerville / UT / 27.6 mi.

4,134

1.4

$65,762

3.9

1.8

0.2

0.1

1.0

84331 / Portage / UT / 46.8 mi.

48.3

$49,375

5.1

4.8

0.0

84330 / Plymouth / UT / 42.1 mi.

120

32.5

$42,500

2.1

1.3

0.0

0.3

0.0

84334 / Riverside / UT / 35.8 mi.

77.3

$48,750

4.8

4.1

0.0

84306 / Collinston / UT / 36.7 mi.

45.3

$43,083

4.2

0.0

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