Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Bryan-College Station Eagle
Bryan, Texas
Owner: Evening Post Publishing (S.C.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	7.1
2004	10.3
2003	10.7
2002	10.3
2001	6.7
2000	6.9
1999	Did not report
1998	0.0
1997	0.0
1996	0.0
1995	0.0
1994	8.7
1993	0.0
1992	3.6
1991	6.9
1990	6.5
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Bryan-College Station Eagle
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	7.1	34.8	20
2004	10.3	34.8	30
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Evening Post Publishing (S.C.),
has a companywide, circulation-weighted Diversity Index of 19.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Bryan-College Station Eagle
This newspaper's Newsroom Diversity Index is 20.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 148 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 24,441 ranks 401 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Bryan-College Station Eagle
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	17.1	36,679
Black	13.3	28,573
Asian and Pacific Islander	2.9	6,286
Native-American	0.3	527
Other non-white	0.1	201
Multi-racial	1.0	2,221
Non-white	34.8	74,487
White	65.2	139,656
Total		214,143
	Home county:  Brazos
Race/ethnicity	% of population	Number of residents
Hispanic	17.9	27,253
Black	10.6	16,146
Asian and Pacific Islander	4.0	6,135
Native-American	0.2	360
Other non-white	0.1	170
Multi-racial	1.1	1,704
Non-white	34.0	51,768
White	66.0	100,647
Total		152,415
The home county of this newspaper is Brazos.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Bryan-College Station Eagle
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
77845 / College Station / TX / 14.4 mi.	5,072	10,646	47.6	$55,235	16.4	7.0	3.7	0.3	4.3
77802 / Bryan / TX / 0 mi.	4,511	8,463	53.3	$43,726	19.4	11.0	6.0	0.3	1.1
77840 / College Station / TX / 10.7 mi.	3,503	16,953	20.7	$14,671	27.3	11.3	6.4	0.2	7.8
77803 / Bryan / TX / 7.1 mi.	3,364	8,525	39.5	$27,615	70.3	40.5	28.6	0.2	0.3
77801 / Bryan / TX / 6.3 mi.	1,725	5,500	31.4	$22,643	50.6	30.5	12.3	0.2	6.1
77836 / Caldwell / TX / 28.4 mi.	1,046	4,062	25.8	$34,335	30.0	15.8	12.6	0.3	0.2
77859 / Hearne / TX / 20 mi.	898	2,487	36.1	$25,396	60.0	24.1	34.4	0.2	0.2
77868 / Navasota / TX / 27.7 mi.	890	4,414	20.2	$32,107	51.4	22.8	27.3	0.2	0.4
77808 / Bryan / TX / 4.7 mi.	876	2,734	32.0	$44,476	18.9	9.9	7.7	0.2	0.2
77807 / Bryan / TX / 9.2 mi.	425	2,494	17.0	$40,609	32.1	20.3	9.3	0.1	1.2
77879 / Somerville / TX / 21.6 mi.	360	1,874	19.2	$28,542	35.1	12.8	21.0	0.4	0.2
77864 / Madisonville / TX / 29.5 mi.	291	2,476	11.8	$28,208	36.9	15.9	19.5	0.2	0.4
77871 / Normangee / TX / 30.4 mi.	279	1,333	20.9	$35,396	12.4	4.5	6.3	0.5	0.2
77833 / Brenham / TX / 32.3 mi.	278	9,340	3.0	$37,276	28.2	9.4	16.6	0.2	1.4
77856 / Franklin / TX / 27.2 mi.	250	1,544	16.2	$36,761	17.0	6.4	9.1	0.2	0.3
75833 / Centerville / TX / 47.4 mi.	245	1,172	20.9	$25,091	21.4	3.7	16.6	0.4	0.2
77878 / Snook / TX / 17.7 mi.	234	293	79.9	$36,818	28.3	10.5	17.1	0.0	0.3
77861 / Iola / TX / 12.1 mi.	223	710	31.4	$33,558	10.8	8.4	1.3	0.2	0.1
77870 / New Baden / TX / 26.4 mi.	200	81	246.9	$49,722	9.7	7.7	0.0	1.5	0.0
77837 / Calvert / TX / 31 mi.	176	727	24.2	$19,313	63.7	15.3	47.2	0.5	0.1
77873 / Richards / TX / 26.4 mi.	100	411	24.3	$33,750	17.7	6.5	9.9	0.7	0.2
76629 / Bremond / TX / 37.7 mi.	80	785	10.2	$27,545	17.2	2.8	12.8	0.5	0.1
77857 / Gause / TX / 27 mi.	73	211	34.6	$30,234	22.4	7.4	14.4	0.2	0.2
75846 / Jewett / TX / 47.2 mi.	64	1,053	6.1	$34,508	17.7	11.6	5.6	0.1	0.0
77872 / North Zulch / TX / 20.5 mi.	54	678	8.0	$34,635	7.6	5.1	0.9	0.4	0.1
76520 / Cameron / TX / 42.8 mi.	41	3,225	1.3	$28,855	38.3	22.1	14.9	0.4	0.1
77867 / Mumford / TX / 17.1 mi.	25	53	47.2	$55,500	56.3	27.3	25.6	0.0	0.6
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