San Angelo Standard-Times... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

San Angelo Standard-Times

San Angelo, Texas

Owner: Scripps (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

25.0

2004

18.2

2003

16.7

2002

12.9

2001

20.0

2000

12.1

1999

13.3

1998

11.8

1997

8.3

1996

8.3

1995

9.4

1994

9.1

1993

9.1

1992

10.3

1991

6.1

1990

5.6

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for San Angelo Standard-Times

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

25.0

37.4

2004

18.2

37.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Scripps (Ohio),

has a companywide, circulation-weighted Diversity Index of 56.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for San Angelo Standard-Times

This newspaper's Newsroom Diversity Index is 67.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 38 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,271 ranks 388 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of San Angelo Standard-Times

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

32.6

53,384

Black

2.9

4,820

Asian and Pacific Islander

0.6

1,032

Native-American

0.4

572

Other non-white

0.1

132

Multi-racial

0.8

1,376

Non-white

37.4

61,316

White

62.6

102,662

Total

163,978

Home county: Tom Green

Race/ethnicity

% of population

Number of residents

Hispanic

30.7

31,946

Black

4.0

4,122

Asian and Pacific Islander

0.9

908

Native-American

0.4

380

Other non-white

0.1

Multi-racial

1.0

1,058

Non-white

37.0

38,502

White

63.0

65,508

Total

104,010

The home county of this newspaper is Tom Green.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

San Angelo Standard-Times

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

76903 / San Angelo / TX / 0 mi.

6,527

12,128

53.8

$25,152

57.0

49.4

5.5

0.4

0.7

76904 / San Angelo / TX / 8.9 mi.

6,484

12,248

52.9

$40,272

19.8

13.8

3.3

0.3

1.3

76901 / San Angelo / TX / 9.1 mi.

4,480

10,079

44.4

$35,301

31.6

26.5

3.1

0.4

0.6

76905 / San Angelo / TX / 8.3 mi.

1,626

3,774

43.1

$37,226

40.3

33.7

3.8

0.3

1.2

76821 / Ballinger / TX / 37.7 mi.

648

2,062

31.4

$26,936

32.3

28.9

1.7

0.2

0.4

76950 / Sonora / TX / 67.7 mi.

564

1,508

37.4

$34,960

52.6

51.7

0.2

0.3

0.2

76943 / Ozona / TX / 77.1 mi.

533

1,436

37.1

$29,931

57.8

56.1

0.5

0.4

0.3

76825 / Brady / TX / 71.2 mi.

513

2,747

18.7

$25,347

31.9

29.3

1.8

0.2

76932 / Big Lake / TX / 64.1 mi.

376

1,065

35.3

$33,514

53.5

49.3

2.9

0.3

76936 / Eldorado / TX / 40.3 mi.

360

1,086

33.1

$29,512

46.6

44.5

1.1

0.0

0.2

76945 / Robert Lee / TX / 29.7 mi.

307

804

38.2

$28,750

18.6

16.8

0.2

0.9

0.1

76849 / Junction / TX / 89.7 mi.

294

1,601

18.4

$29,813

23.8

22.4

0.1

0.2

0.5

76859 / Menard / TX / 54.2 mi.

269

959

28.1

$23,065

34.4

32.5

0.4

0.5

0.4

76856 / Mason / TX / 88.9 mi.

243

1,483

16.4

$31,996

22.1

21.0

0.2

0.4

0.0

76877 / San Saba / TX / 100.9 mi.

236

1,617

14.6

$29,634

29.8

25.3

3.4

0.4

0.1

76941 / Mertzon / TX / 32.4 mi.

232

607

38.2

$38,083

27.5

26.6

0.3

0.4

0.0

76861 / Miles / TX / 21.3 mi.

221

681

32.5

$35,948

30.1

29.2

0.1

79830 / Alpine / TX / 217.6 mi.

220

2,921

7.5

$25,752

48.8

45.4

1.1

0.6

0.4

76837 / Eden / TX / 38.6 mi.

209

594

35.2

$29,943

50.5

48.5

1.4

0.1

0.2

76933 / Bronte / TX / 29.5 mi.

209

550

38.0

$28,208

25.6

20.2

4.5

0.3

0.2

79735 / Fort Stockton / TX / 150 mi.

205

4,234

4.8

$27,352

70.9

64.8

4.7

0.2

0.5

76935 / Christoval / TX / 19.8 mi.

198

444

44.6

$38,646

12.1

10.7

0.4

0.6

0.1

76951 / Sterling City / TX / 43.1 mi.

170

509

33.4

$35,302

31.6

31.2

0.1

0.2

0.1

79720 / Big Spring / TX / 81.4 mi.

170

10,850

1.6

$30,531

44.1

38.2

4.0

0.4

0.6

76875 / Rowena / TX / 30.1 mi.

152

299

50.8

$30,652

18.2

17.8

0.0

78643 / Llano / TX / 119.5 mi.

140

2,514

5.6

$35,833

8.3

6.5

0.4

0.5

0.2

76934 / Carlsbad / TX / 18.8 mi.

126

399

31.6

$28,214

20.8

14.0

4.3

0.6

0.2

79567 / Winters / TX / 46.9 mi.

115

1,499

7.7

$28,346

34.5

31.1

1.5

0.4

79843 / Marfa / TX / 245.3 mi.

109

1,079

10.1

$24,593

70.5

69.3

0.3

0.1

76801 / Brownwood / TX / 86 mi.

104

9,667

1.1

$29,143

25.6

18.6

5.2

0.4

79701 / Midland / TX / 90.4 mi.

8,543

1.1

$27,369

63.5

50.2

11.9

0.4

0.3

79848 / Sanderson / TX / 147.7 mi.

378

22.8

$23,854

52.9

50.0

0.0

2.0

0.7

79744 / Iraan / TX / 104.5 mi.

518

15.3

$46,250

38.6

36.8

0.3

0.4

0.0

78624 / Fredericksburg / TX / 122.1 mi.

7,415

1.1

$37,874

17.9

16.5

0.2

0.3

0.2

79739 / Garden City / TX / 69 mi.

338

21.6

$36,250

35.5

32.7

0.6

0.1

0.0

79752 / Mc Camey / TX / 104.9 mi.

814

8.6

$26,152

51.1

48.6

1.2

0.9

0.0

79778 / Rankin / TX / 90.2 mi.

341

19.6

$38,516

30.8

26.4

2.5

1.0

0.0

79772 / Pecos / TX / 192.8 mi.

3,540

1.9

$24,682

75.9

73.0

2.0

0.2

0.4

76866 / Paint Rock / TX / 32.5 mi.

244

26.6

$34,141

21.1

20.5

0.0

0.2

76844 / Goldthwaite / TX / 109.6 mi.

1,427

4.3

$30,355

17.7

15.6

1.1

0.2

0.1

79756 / Monahans / TX / 148.1 mi.

3,268

1.8

$30,970

46.6

41.1

4.1

0.3

0.4

79731 / Crane / TX / 122.2 mi.

1,292

4.1

$31,375

48.8

44.8

2.9

0.3

0.4

79705 / Midland / TX / 101.9 mi.

11,012

0.5

$44,673

35.5

22.9

10.8

0.3

0.7

79512 / Colorado City / TX / 69.5 mi.

2,370

2.1

$25,509

45.2

30.1

13.9

0.2

0.4

79782 / Stanton / TX / 101.9 mi.

1,246

3.8

$30,283

47.7

44.8

2.1

0.2

79707 / Midland / TX / 110.7 mi.

10,419

0.4

$50,166

20.1

13.4

3.5

0.3

1.9

76834 / Coleman / TX / 65.7 mi.

2,703

1.4

$25,816

18.8

14.8

2.3

0.4

0.3

76958 / Water Valley / TX / 21 mi.

38.7

$42,250

15.1

12.0

0.0

1.9

0.0

76937 / Eola / TX / 22.7 mi.

102

28.4

$22,917

50.2

49.8

0.0

0.4

0.0

79761 / Odessa / TX / 114.8 mi.

10,578

0.3

$29,053

57.3

46.9

8.5

0.3

0.7

79734 / Fort Davis / TX / 212.2 mi.

788

2.9

$31,622

35.9

33.5

0.8

0.3

0.1

76858 / Melvin / TX / 59.3 mi.

25.6

$17,159

22.9

21.8

0.0

0.5

79506 / Blackwell / TX / 44.9 mi.

377

5.6

$29,537

8.9

7.2

0.4

0.8

0.0

79842 / Marathon / TX / 182.9 mi.

210

10.0

$23,000

52.6

50.3

0.8

0.0

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