Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Palestine Herald-Press
Palestine, Texas
Owner: Community Newspaper Holdings (Ala.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	12.5
2004	Did not report
2003	12.5
2002	12.5
2001	11.1
2000	Did not report
1999	30.0
1998	11.1
1997	22.2
1996	20.0
1995	9.1
1994	20.0
1993	35.7
1992	30.0
1991	27.3
1990	27.3
The latest year at peak is	1993
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Palestine Herald-Press
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	12.5	36.9	34
2004	N/A	36.9	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Community Newspaper Holdings (Ala.),
has a companywide, circulation-weighted Diversity Index of 41.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Palestine Herald-Press
This newspaper's Newsroom Diversity Index is 34.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 68 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 7,555 ranks 944 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Palestine Herald-Press
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	11.6	6,793
Black	23.9	14,002
Asian and Pacific Islander	0.4	256
Native-American	0.3	149
Other non-white	0.0	14
Multi-racial	0.6	358
Non-white	36.9	21,572
White	63.1	36,958
Total		58,530
	Home county:  Anderson
Race/ethnicity	% of population	Number of residents
Hispanic	12.2	6,705
Black	23.4	12,897
Asian and Pacific Islander	0.5	250
Native-American	0.2	135
Other non-white	0.0	11
Multi-racial	0.6	349
Non-white	36.9	20,347
White	63.1	34,762
Total		55,109
The home county of this newspaper is Anderson.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Palestine Herald-Press
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
75801 / Palestine / TX / 0 mi.	5,719	11,510	49.7	$31,524	37.0	12.2	23.2	0.3	0.6
75839 / Elkhart / TX / 10 mi.	749	1,687	44.4	$31,011	10.1	2.4	6.4	0.3	0.1
75844 / Grapeland / TX / 20.8 mi.	279	2,070	13.5	$28,594	16.3	2.1	13.3	0.4	0.1
75861 / Tennessee Colony / TX / 20.2 mi.	191	683	28.0	$34,429	61.4	21.4	39.4	0.1	0.4
75855 / Oakwood / TX / 19.8 mi.	176	889	19.8	$27,824	40.4	3.6	35.5	0.1	0.1
75763 / Frankston / TX / 18.3 mi.	165	2,204	7.5	$33,169	15.0	3.4	10.2	0.4	0.2
75853 / Montalba / TX / 15.7 mi.	130	354	36.7	$34,659	18.9	4.4	13.8	0.1	0.0
75831 / Buffalo / TX / 32.3 mi.	111	1,851	6.0	$29,908	20.7	11.1	8.4	0.2	0.3
75840 / Fairfield / TX / 30.2 mi.	59	2,585	2.3	$33,164	26.0	8.9	15.6	0.4	0.4
75835 / Crockett / TX / 33 mi.	38	4,739	0.8	$27,074	42.7	8.3	33.2	0.2	0.4
File	tx_palestine_herald-press
Time	5/22/05 12:13 AM
Page	943
Member	146340