Herald Democrat, Sherman... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Herald Democrat, Sherman

Sherman, Texas

Owner: Stephens Media Group (Donrey) (Nev.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

Did not report

2000

0.0

1999

Did not report

1998

Did not report

1997

Did not report

1996

0.0

1995

Did not report

1994

Did not report

1993

0.0

1992

14.3

1991

7.1

1990

0.0

The latest year at peak is

1992

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Herald Democrat, Sherman

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

16.1

N/A

2004

N/A

16.0

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Stephens Media Group (Donrey) (Nev.),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Herald Democrat, Sherman

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 23,695 ranks 411 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Herald Democrat, Sherman

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.6

10,095

Black

5.9

8,939

Asian and Pacific Islander

0.5

768

Native-American

1.3

2,027

Other non-white

0.0

Multi-racial

1.7

2,558

Non-white

16.0

24,437

White

84.0

128,131

Total

152,568

Home county: Grayson

Race/ethnicity

% of population

Number of residents

Hispanic

6.8

7,519

Black

5.8

6,385

Asian and Pacific Islander

0.6

658

Native-American

1.2

1,314

Other non-white

0.0

Multi-racial

1.7

1,828

Non-white

16.0

17,738

White

84.0

92,857

Total

110,595

The home county of this newspaper is Grayson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Herald Democrat, Sherman

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

75020 / Denison / TX / 7.7 mi.

4,801

8,770

54.7

$35,484

16.8

4.8

7.6

1.3

0.5

75090 / Sherman / TX / 0.4 mi.

4,276

8,002

53.4

$31,690

32.1

15.4

12.6

1.2

1.0

75092 / Sherman / TX / 1.5 mi.

3,564

8,468

42.1

$40,402

14.6

5.1

5.6

1.2

1.0

75076 / Pottsboro / TX / 9.6 mi.

1,244

2,832

43.9

$43,843

4.3

1.8

0.1

1.2

0.2

75418 / Bonham / TX / 23.3 mi.

1,200

4,320

27.8

$29,946

22.1

7.3

12.7

0.6

0.4

75021 / Denison / TX / 8.7 mi.

1,179

3,020

39.0

$31,104

13.2

4.0

4.8

2.2

0.4

76273 / Whitesboro / TX / 16.1 mi.

1,106

3,279

33.7

$35,568

5.0

2.8

0.1

1.1

0.2

75495 / Van Alstyne / TX / 13.6 mi.

796

1,957

40.7

$46,818

9.7

5.8

1.9

0.8

0.3

75459 / Howe / TX / 7.9 mi.

595

1,372

43.4

$41,903

7.2

4.6

0.6

0.7

0.2

75491 / Whitewright / TX / 13.7 mi.

595

1,514

39.3

$40,135

11.3

3.6

5.1

0.5

0.6

75414 / Bells / TX / 10 mi.

533

1,098

48.5

$43,036

5.1

1.3

0.9

1.0

0.4

76233 / Collinsville / TX / 17 mi.

333

943

35.3

$41,394

7.1

5.1

0.2

0.5

0.1

75479 / Savoy / TX / 15.4 mi.

288

650

44.3

$37,866

5.1

2.6

0.2

0.7

0.2

74701 / Durant / OK / 26.6 mi.

276

7,686

3.6

$28,229

21.5

2.9

1.2

12.1

0.7

74733 / Colbert / OK / 15.4 mi.

259

1,002

25.8

$28,173

23.3

2.9

7.7

8.3

0.0

75452 / Leonard / TX / 25.3 mi.

245

1,412

17.4

$37,480

11.6

6.1

3.2

0.9

0.1

75489 / Tom Bean / TX / 10.2 mi.

235

402

58.5

$44,850

6.5

4.2

0.3

1.0

0.3

75409 / Anna / TX / 18.7 mi.

228

1,636

13.9

$49,091

18.1

14.0

0.7

1.0

0.4

76264 / Sadler / TX / 13.7 mi.

187

513

36.5

$38,152

5.2

2.5

0.7

0.8

0.1

75490 / Trenton / TX / 19.9 mi.

177

585

30.3

$42,009

12.0

6.8

3.2

1.0

0.0

74730 / Calera / OK / 21.6 mi.

173

1,248

13.9

$30,645

17.5

2.6

0.6

9.9

0.2

76245 / Gordonville / TX / 17.9 mi.

165

717

23.0

$28,491

5.8

2.7

0.1

1.7

0.3

75476 / Ravenna / TX / 19.9 mi.

141

455

31.0

$35,909

6.1

1.8

1.2

2.1

0.1

76240 / Lake Kiowa / TX / 27.6 mi.

124

9,721

1.3

$35,515

19.1

12.4

4.2

0.9

0.4

75439 / Ector / TX / 18.5 mi.

122

341

35.8

$41,842

4.7

1.5

0.0

0.9

0.4

75446 / Honey Grove / TX / 37.6 mi.

122

1,109

11.0

$30,760

18.0

5.1

10.8

0.5

0.3

75496 / Wolfe City / TX / 36.1 mi.

115

1,068

10.8

$35,242

14.3

3.6

8.6

0.9

0.2

74741 / Yarnaby / OK / 18.8 mi.

405

24.0

$31,161

19.8

1.7

3.4

10.9

0.4

75058 / Gunter / TX / 14.1 mi.

618

14.9

$47,500

20.1

17.8

0.4

0.8

0.3

75009 / Celina / TX / 20.9 mi.

1,708

5.3

$52,821

19.2

12.7

4.0

0.6

0.4

76271 / Tioga / TX / 18.4 mi.

427

18.0

$39,856

14.0

11.6

0.2

0.3

0.9

74731 / Cartwright / OK / 16.5 mi.

579

12.8

$25,524

19.0

4.3

0.6

5.2

0.1

75438 / Dodd City / TX / 28.7 mi.

371

18.9

$35,859

5.1

1.2

1.1

1.0

0.1

75488 / Telephone / TX / 34.2 mi.

393

15.8

$32,361

6.2

1.9

2.3

1.2

0.0

75447 / Ivanhoe / TX / 23.6 mi.

400

14.3

$42,308

8.3

6.1

0.3

1.3

0.0

75069 / McKinney / TX / 29.2 mi.

9,732

0.6

$42,324

40.7

28.5

9.4

0.5

0.8

75424 / Blue Ridge / TX / 24.4 mi.

992

3.7

$47,361

7.3

5.7

0.0

0.5

0.1

76258 / Pilot Point / TX / 24.4 mi.

2,058

1.6

$47,783

17.7

12.8

2.9

0.5

0.2

75492 / Windom / TX / 32.9 mi.

240

12.9

$43,889

6.1

0.9

2.8

0.7

0.0

76268 / Southmayd / TX / 6.1 mi.

64.6

$45,625

9.3

4.7

0.7

2.7

0.0

74720 / Achille / OK / 26.2 mi.

260

11.5

$20,694

29.7

0.7

0.6

21.6

0.3

75413 / Bailey / TX / 27 mi.

158

18.4

$44,485

9.5

5.1

1.7

0.5

75475 / Randolph / TX / 22.5 mi.

27.6

$26,250

4.3

1.4

0.0

1.4

0.0

File

tx_herald_democrat__sherman

Time

5/14/05 2:20 PM

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Member

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