The Knoxville News-Sentinel... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Knoxville News-Sentinel

Knoxville, Tennessee

Owner: Scripps (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.5

2004

10.8

2003

8.5

2002

6.7

2001

3.7

2000

6.1

1999

6.8

1998

6.0

1997

7.3

1996

8.3

1995

7.8

1994

8.5

1993

7.4

1992

6.3

1991

10.5

1990

8.2

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Knoxville News-Sentinel

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.5

8.4

160

2004

10.8

8.4

128

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Scripps (Ohio),

has a companywide, circulation-weighted Diversity Index of 56.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Knoxville News-Sentinel

This newspaper's Newsroom Diversity Index is 160.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 2 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 113,994 ranks 91 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Knoxville News-Sentinel

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

12,377

Black

4.9

43,841

Asian and Pacific Islander

0.8

7,036

Native-American

0.3

2,249

Other non-white

0.1

685

Multi-racial

1.0

8,556

Non-white

8.4

74,744

White

91.6

812,967

Total

887,711

Home county: Knox

Race/ethnicity

% of population

Number of residents

Hispanic

1.3

4,803

Black

8.6

32,788

Asian and Pacific Islander

1.3

5,003

Native-American

0.3

946

Other non-white

0.1

428

Multi-racial

1.1

4,071

Non-white

12.6

48,039

White

87.4

333,993

Total

382,032

The home county of this newspaper is Knox.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Knoxville News-Sentinel

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

37922 / Knoxville / TN / 10.5 mi.

9,212

16,477

55.9

$75,428

7.1

1.3

2.3

0.2

2.5

37918 / Knoxville / TN / 7.6 mi.

7,000

15,029

46.6

$37,806

7.0

1.1

4.2

0.2

0.5

37920 / Knoxville / TN / 9.5 mi.

6,630

16,037

41.3

$30,426

7.1

1.1

4.0

0.3

0.5

37919 / Knoxville / TN / 4.3 mi.

5,198

13,148

39.5

$40,410

10.3

1.9

4.3

0.2

2.7

37923 / Knoxville / TN / 5.6 mi.

4,933

11,501

42.9

$46,089

11.3

2.0

5.1

0.2

2.5

37917 / Knoxville / TN / 5.3 mi.

3,662

11,460

32.0

$23,807

17.0

1.7

12.7

0.4

0.6

37830 / Oak Ridge / TN / 15.9 mi.

3,499

12,055

29.0

$41,450

14.0

1.9

8.2

0.3

2.0

37716 / Clinton / TN / 15 mi.

3,078

10,064

30.6

$34,805

4.0

0.7

1.7

0.4

0.3

37849 / Powell / TN / 5.9 mi.

3,007

8,355

36.0

$43,150

3.4

0.6

1.3

0.3

0.5

37931 / Knoxville / TN / 7.2 mi.

2,977

7,247

41.1

$45,314

5.6

1.1

2.4

0.3

0.9

37921 / Knoxville / TN / 0 mi.

2,973

10,537

28.2

$31,253

23.9

1.4

19.8

0.2

0.7

37774 / Loudon / TN / 27.5 mi.

2,500

6,069

41.2

$42,161

4.5

1.8

1.4

0.3

37912 / Knoxville / TN / 2.1 mi.

2,491

8,821

28.2

$30,705

11.5

1.2

6.9

0.4

1.5

37938 / Knoxville / TN / 10.6 mi.

2,310

5,128

45.0

$48,739

2.0

0.5

0.2

0.3

37914 / Knoxville / TN / 12.3 mi.

2,263

8,340

27.1

$30,453

43.8

0.9

41.1

0.2

0.3

37902 / Knoxville / TN / 4.7 mi.

2,210

745

296.6

$10,147

19.7

1.1

15.7

0.6

0.8

37865 / Seymour / TN / 17.6 mi.

2,026

6,538

31.0

$40,691

2.6

0.8

0.5

0.2

0.4

37803 / Maryville / TN / 17.6 mi.

1,925

10,678

18.0

$45,294

3.8

0.8

0.9

0.1

1.3

37909 / Knoxville / TN / 2.5 mi.

1,916

6,156

31.1

$35,696

11.9

2.0

5.9

0.2

1.9

37932 / Knoxville / TN / 11.6 mi.

1,790

4,240

42.2

$56,429

6.5

0.9

3.2

0.2

1.4

37771 / Lenoir City / TN / 19 mi.

1,715

5,174

33.1

$33,185

6.6

3.9

1.2

0.3

0.2

37814 / Morristown / TN / 41.7 mi.

1,620

12,245

13.2

$32,228

13.7

7.0

4.8

0.2

0.8

37725 / Dandridge / TN / 31.3 mi.

1,454

5,029

28.9

$34,631

3.5

0.7

1.9

0.2

37862 / Sevierville / TN / 31.8 mi.

1,430

7,420

19.3

$31,636

4.5

1.7

0.9

0.3

0.7

37924 / Knoxville / TN / 11.1 mi.

1,364

3,795

35.9

$36,902

9.7

1.2

7.0

0.3

37763 / Kingston / TN / 26.2 mi.

1,333

6,036

22.1

$36,489

4.1

0.8

1.4

0.2

0.4

37854 / Rockwood / TN / 40 mi.

1,330

4,878

27.3

$29,938

5.0

0.5

3.0

0.3

37772 / Lenoir City / TN / 18.6 mi.

1,276

3,582

35.6

$46,932

3.5

1.3

0.8

0.4

0.2

37804 / Maryville / TN / 23.1 mi.

1,273

8,459

15.0

$35,482

5.1

0.9

2.2

0.3

0.8

37777 / Louisville / TN / 12.6 mi.

1,183

4,889

24.2

$34,980

7.8

1.3

4.6

0.4

37876 / Sevierville / TN / 31.2 mi.

1,128

7,739

14.6

$34,087

2.4

0.7

0.4

0.3

37748 / Harriman / TN / 24.8 mi.

1,123

7,436

15.1

$29,170

5.8

0.6

3.6

0.2

37871 / Strawberry Plains / TN / 18.4 mi.

1,039

3,276

31.7

$35,378

3.5

0.6

1.3

0.5

0.3

37760 / Jefferson City / TN / 31.5 mi.

1,015

4,712

21.5

$31,292

8.3

2.0

4.5

0.3

0.6

37721 / Corryton / TN / 15 mi.

1,006

3,871

26.0

$37,243

2.1

0.4

0.8

0.2

37820 / New Market / TN / 25.2 mi.

998

2,474

40.3

$34,924

4.5

2.0

1.0

0.3

37757 / Jacksboro / TN / 26.8 mi.

907

3,499

25.9

$31,219

2.2

0.7

0.1

0.3

0.2

37801 / Maryville / TN / 15.1 mi.

840

8,091

10.4

$32,482

5.8

1.3

2.3

0.2

0.6

37354 / Madisonville / TN / 38.6 mi.

824

5,555

14.8

$30,332

4.8

1.5

1.6

0.2

37764 / Kodak / TN / 21.6 mi.

802

3,094

25.9

$34,312

2.5

0.9

0.2

37766 / La Follette / TN / 29.8 mi.

786

7,493

10.5

$22,822

2.1

0.5

0.2

0.3

0.2

37840 / Oliver Springs / TN / 19.7 mi.

772

4,255

18.1

$35,928

3.7

0.5

1.8

0.2

0.4

37701 / Alcoa / TN / 13.5 mi.

767

2,737

28.0

$34,841

22.1

1.8

18.4

0.2

0.4

37821 / Newport / TN / 44.5 mi.

752

8,969

8.4

$25,801

5.2

1.0

2.7

0.4

0.2

37874 / Sweetwater / TN / 35.2 mi.

702

5,169

13.6

$29,872

9.2

2.0

5.2

0.2

0.7

37863 / Pigeon Forge / TN / 27.6 mi.

666

2,201

30.3

$30,357

6.1

3.2

0.6

0.2

1.1

37806 / Mascot / TN / 17.1 mi.

638

1,141

55.9

$31,281

2.4

0.5

0.7

0.5

0.0

38555 / Crossville / TN / 57.4 mi.

623

13,132

4.7

$28,613

2.9

1.5

0.1

0.3

38558 / Crossville / TN / 49.7 mi.

579

4,377

13.2

$36,779

1.9

0.9

0.3

0.0

0.1

37807 / Maynardville / TN / 21.3 mi.

518

3,593

14.4

$27,200

2.2

0.8

0.1

0.2

37660 / Kingsport / TN / 84.8 mi.

504

17,494

2.9

$30,403

6.6

0.9

3.8

0.2

0.7

37841 / Oneida / TN / 51.2 mi.

493

3,503

14.1

$25,874

1.8

0.6

0.0

0.2

37738 / Gatlinburg / TN / 34.9 mi.

470

2,250

20.9

$36,367

4.1

1.5

0.2

0.3

1.4

37303 / Athens / TN / 49 mi.

401

9,669

4.1

$32,066

10.4

2.2

5.8

0.2

1.1

37601 / Johnson City / TN / 96.4 mi.

393

14,468

2.7

$30,197

8.3

1.5

4.7

0.3

0.5

37879 / Tazewell / TN / 43.5 mi.

349

3,967

8.8

$23,869

3.0

0.6

1.4

0.2

0.3

37915 / Knoxville / TN / 5.7 mi.

308

2,733

11.3

$9,721

88.1

0.9

85.0

0.2

0.1

37311 / Cleveland / TN / 79.1 mi.

292

10,139

2.9

$23,903

12.8

3.1

7.2

0.3

0.7

37769 / Lake City / TN / 17.9 mi.

287

2,539

11.3

$24,953

1.4

0.4

0.2

0.1

37705 / Andersonville / TN / 15.4 mi.

272

1,595

17.1

$36,867

1.8

1.0

0.1

37861 / Rutledge / TN / 32.6 mi.

272

2,889

9.4

$27,163

2.9

1.8

0.4

0.1

37885 / Vonore / TN / 34.5 mi.

270

1,507

17.9

$36,684

3.4

1.0

0.2

0.5

0.1

37754 / Heiskell / TN / 10 mi.

267

1,716

15.6

$36,038

2.7

0.5

0.2

0.4

37618 / Bluff City / TN / 106 mi.

258

4,904

5.3

$33,712

2.1

0.5

0.6

0.2

0.3

37877 / Talbott / TN / 35.6 mi.

253

3,118

8.1

$38,304

3.1

1.3

0.6

0.1

0.4

37813 / Morristown / TN / 43.3 mi.

244

6,695

3.6

$29,941

12.6

6.2

4.7

0.2

0.3

37916 / Knoxville / TN / 4.2 mi.

228

2,765

8.2

$10,999

16.0

1.4

7.3

0.2

5.6

37329 / Englewood / TN / 46.2 mi.

225

2,083

10.8

$30,645

2.4

0.8

0.2

0.3

0.2

37737 / Friendsville / TN / 17.3 mi.

222

1,895

11.7

$43,372

2.5

0.9

0.2

0.4

37743 / Greeneville / TN / 65.9 mi.

206

9,831

2.1

$29,877

5.3

1.0

3.2

0.2

0.3

37828 / Norris / TN / 15.5 mi.

200

622

32.2

$46,612

2.1

0.4

0.3

0.5

0.2

37714 / Caryville / TN / 22.9 mi.

197

1,717

11.5

$28,491

3.2

1.6

0.1

0.4

0.2

37887 / Wartburg / TN / 31.4 mi.

197

1,961

10.0

$28,307

7.8

0.8

6.3

0.2

0.1

37742 / Greenback / TN / 23.5 mi.

188

1,640

11.5

$39,487

3.3

1.0

0.4

37825 / New Tazewell / TN / 35.1 mi.

184

3,159

5.8

$25,089

2.6

0.7

0.3

0.2

37752 / Harrogate / TN / 48.1 mi.

180

1,959

9.2

$29,979

3.4

0.4

0.6

0.2

0.6

37818 / Mosheim / TN / 59 mi.

177

1,855

9.5

$33,563

1.7

0.5

0.2

0.1

37853 / Rockford / TN / 10.8 mi.

170

1,411

12.0

$36,912

8.0

0.9

5.9

0.2

0.3

37890 / White Pine / TN / 39.8 mi.

170

2,330

7.3

$32,153

3.5

1.4

0.8

0.3

0.2

40965 / Middlesboro / KY / 48.4 mi.

168

5,835

2.9

$20,221

6.3

0.7

3.8

0.3

0.6

37745 / Greeneville / TN / 68.3 mi.

161

7,175

2.2

$28,917

4.8

1.1

2.6

0.2

0.4

37709 / Blaine / TN / 22.6 mi.

153

1,261

12.1

$31,587

2.5

0.9

0.6

0.4

0.1

37779 / Luttrell / TN / 21 mi.

147

1,278

11.5

$24,191

2.4

0.9

0.2

0.0

37810 / Mohawk / TN / 52.5 mi.

145

720

20.1

$28,512

1.8

0.7

0.9

0.1

0.0

37756 / Huntsville / TN / 34.5 mi.

143

1,027

13.9

$19,746

2.3

0.7

0.2

37857 / Rogersville / TN / 63.5 mi.

137

8,339

1.6

$29,568

3.5

0.8

1.7

0.2

0.1

37886 / Walland / TN / 20.3 mi.

131

1,504

8.7

$40,000

3.5

1.0

0.1

0.7

0.6

37846 / Philadelphia / TN / 34.1 mi.

123

1,579

7.8

$33,709

5.2

3.0

0.8

0.3

0.2

37762 / Jellico / TN / 39.5 mi.

123

1,420

8.7

$21,364

3.4

0.4

1.4

0.2

0.5

37869 / Sneedville / TN / 55.4 mi.

121

2,010

6.0

$20,264

2.3

0.4

0.3

0.1

37331 / Etowah / TN / 52.6 mi.

109

3,313

3.3

$29,504

9.0

1.4

6.2

0.2

37385 / Tellico Plains / TN / 46 mi.

109

3,088

3.5

$27,972

2.2

0.8

0.0

0.5

0.1

37880 / Ten Mile / TN / 41.4 mi.

1,305

7.4

$31,277

2.8

0.6

0.9

0.2

0.3

37650 / Erwin / TN / 84.5 mi.

5,353

1.8

$30,043

3.0

2.0

0.1

0.2

0.1

37882 / Townsend / TN / 27.4 mi.

1,074

8.1

$34,115

2.7

1.1

0.0

0.5

0.3

37708 / Bean Station / TN / 45.2 mi.

2,573

3.2

$29,655

1.8

0.8

0.2

0.1

37888 / Washburn / TN / 32.2 mi.

995

8.0

$26,300

2.0

0.6

0.0

0.4

0.2

37722 / Cosby / TN / 45.7 mi.

2,091

3.3

$26,533

2.5

0.9

0.2

0.4

0.2

37866 / Sharps Chapel / TN / 27.8 mi.

624

10.7

$22,212

1.6

0.8

0.0

0.1

37843 / Parrottsville / TN / 53.1 mi.

1,234

4.9

$27,083

4.1

0.4

2.1

0.3

0.4

37664 / Kingsport / TN / 93.5 mi.

10,952

0.5

$36,625

3.7

0.9

1.4

0.2

0.4

37643 / Elizabethton / TN / 110.3 mi.

14,017

0.3

$27,176

3.2

0.9

1.1

0.2

0.3

37847 / Pioneer / TN / 37.2 mi.

1,086

3.9

$19,071

2.2

0.8

0.2

0.4

0.1

38556 / Jamestown / TN / 60.7 mi.

4,910

0.8

$21,831

1.3

0.6

0.1

37826 / Niota / TN / 42 mi.

1,447

2.7

$31,436

6.0

0.9

3.9

0.3

37829 / Oakdale / TN / 35.6 mi.

566

6.5

$31,338

1.0

0.1

0.0

0.1

37872 / Sunbright / TN / 44.2 mi.

766

4.6

$24,939

1.5

0.9

0.1

0.2

37770 / Lancing / TN / 40.3 mi.

981

3.4

$25,344

2.1

0.5

0.1

0.5

0.2

37715 / Clairfield / TN / 39.6 mi.

420

6.9

$13,929

1.2

0.9

0.0

0.1

0.0

37845 / Petros / TN / 25.1 mi.

244

11.1

$24,191

1.9

1.1

0.2

0.0

37726 / Deer Lodge / TN / 49.7 mi.

646

3.9

$22,565

2.1

0.7

0.4

0.0

0.1

37755 / Helenwood / TN / 44.2 mi.

1,333

1.9

$23,214

2.2

0.4

0.3

0.1

37711 / Bulls Gap / TN / 60.5 mi.

1,755

1.4

$27,287

1.7

0.6

0.5

0.1

37852 / Robbins / TN / 39.8 mi.

1,009

2.3

$22,578

2.0

0.6

0.0

0.2

0.0

File

tn_the_knoxville_news-sentinel

Time

5/17/05 5:42 PM

Page

Member

144250