Watertown Public Opinion... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Watertown Public Opinion

Watertown, South Dakota

Owner: United Communications (Wis.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

Did not report

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

0.0

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Watertown Public Opinion

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

7.7

2004

0.0

7.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, United Communications (Wis.),

has a companywide, circulation-weighted Diversity Index of 0.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Watertown Public Opinion

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 159 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 12,381 ranks 693 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Watertown Public Opinion

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.7

553

Black

0.1

Asian and Pacific Islander

0.2

184

Native-American

5.2

3,927

Other non-white

0.0

Multi-racial

0.7

537

Non-white

7.0

5,295

White

93.0

70,548

Total

75,843

Home county: Codington

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

274

Black

0.1

Asian and Pacific Islander

0.3

Native-American

1.4

361

Other non-white

0.0

Multi-racial

0.8

200

Non-white

3.7

949

White

96.3

24,948

Total

25,897

The home county of this newspaper is Codington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Watertown Public Opinion

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

57201 / Waverly / SD / 0 mi.

5,869

9,530

61.6

$36,175

3.9

1.1

0.1

1.5

0.3

57252 / Milbank / SD / 30.3 mi.

669

2,013

33.2

$32,563

1.5

0.7

0.0

0.1

0.4

57262 / Tekakwitha / SD / 49.2 mi.

495

1,677

29.5

$27,936

45.3

0.8

0.1

42.0

0.2

57225 / Clark / SD / 28.1 mi.

394

747

52.7

$31,190

1.2

0.3

0.2

0.3

0.2

57226 / Tunnerville / SD / 22 mi.

361

817

44.2

$34,648

1.2

0.2

0.0

0.3

57274 / Webster / SD / 33.2 mi.

280

1,274

22.0

$33,429

2.5

0.2

0.1

1.1

0.1

57223 / Kones Corner / SD / 12.2 mi.

238

511

46.6

$40,104

1.7

0.5

0.1

0.3

57234 / Estelline / SD / 19.4 mi.

204

508

40.2

$30,536

3.8

1.9

0.0

0.9

0.2

57279 / Wilmot / SD / 34.9 mi.

173

512

33.8

$27,991

5.7

0.2

0.0

4.3

0.5

57273 / Waubay / SD / 29.1 mi.

167

499

33.5

$26,466

33.1

0.7

0.0

30.4

0.1

57248 / Lake Norden / SD / 21.2 mi.

164

291

56.4

$30,441

3.4

1.3

0.4

0.8

0.1

57241 / Thomas / SD / 15.7 mi.

159

310

51.3

$36,736

1.4

0.0

0.7

0.0

56219 / Browns Valley / MN / 51.3 mi.

150

508

29.5

$25,800

21.1

1.6

0.0

18.8

0.3

57221 / Bryant / SD / 22.5 mi.

150

289

51.9

$31,172

1.0

0.5

0.1

56278 / Ortonville / MN / 40.7 mi.

143

1,213

11.8

$31,313

2.2

0.5

0.3

0.6

0.3

57235 / Florence / SD / 12.5 mi.

137

290

47.2

$40,208

2.7

0.0

0.1

1.2

0.1

57260 / Victor / SD / 65.5 mi.

133

359

37.0

$30,529

5.0

0.4

0.6

3.3

0.1

57212 / Lake Poinsett / SD / 34.5 mi.

123

810

15.2

$36,992

2.3

1.0

0.1

0.4

0.5

57278 / Willow Lake / SD / 33.1 mi.

120

271

44.3

$29,185

3.1

0.3

0.0

2.4

0.0

57243 / Henry / SD / 14.3 mi.

104

213

48.8

$36,944

1.4

0.9

0.0

0.4

0.0

57216 / Big Stone City / SD / 39.1 mi.

459

21.1

$32,784

0.8

0.0

0.4

0.0

57237 / Gary / SD / 27 mi.

292

31.8

$28,194

0.6

0.2

0.3

0.0

57266 / Summit / SD / 31.4 mi.

238

39.1

$26,838

10.5

0.2

0.0

9.3

0.0

56256 / Madison / MN / 43 mi.

1,218

7.4

$32,279

0.9

0.1

0.2

0.0

0.2

57238 / Goodwin / SD / 15.6 mi.

190

47.4

$35,357

3.1

2.1

0.2

0.0

0.2

56220 / Canby / MN / 40.8 mi.

1,400

5.8

$30,667

1.6

0.8

0.1

0.3

0.2

57259 / Revillo / SD / 27.2 mi.

226

35.0

$32,734

2.9

0.2

0.0

1.7

0.2

57242 / Hazel / SD / 15.3 mi.

146

52.1

$31,833

1.2

0.2

0.5

0.0

57263 / South Shore / SD / 14 mi.

206

36.9

$33,125

1.3

0.4

0.0

0.7

0.2

56257 / Nassau / MN / 33 mi.

259

28.2

$25,662

0.9

0.4

0.0

0.5

57249 / Lake Preston / SD / 36.6 mi.

476

13.4

$32,708

1.4

0.6

0.0

0.5

0.0

57231 / De Smet / SD / 38.7 mi.

793

7.4

$30,845

1.9

0.4

0.1

0.8

0.1

57255 / New Effington / SD / 63.6 mi.

234

25.2

$33,542

13.5

0.0

13.5

0.0

57006 / Lake Campbell / SD / 41.6 mi.

7,951

0.7

$33,409

4.6

0.8

0.4

1.0

1.7

57270 / Veblen / SD / 62.5 mi.

260

17.7

$21,167

18.8

1.5

0.0

15.3

0.2

56232 / Dawson / MN / 48.2 mi.

1,019

4.3

$36,157

1.8

0.5

0.2

57218 / Brandt / SD / 25.4 mi.

138

31.9

$33,472

1.1

0.0

0.3

0.0

57269 / Twin Brooks / SD / 20.5 mi.

156

27.6

$35,729

1.5

1.0

0.0

0.2

0.0

56211 / Beardsley / MN / 40.3 mi.

281

14.9

$30,119

0.9

0.4

0.0

0.2

0.3

57217 / Crocker / SD / 26.8 mi.

125

33.6

$26,875

1.3

0.0

0.3

57227 / Shady Beach / SD / 36.1 mi.

122

34.4

$35,833

1.9

0.0

0.6

0.9

57258 / Raymond / SD / 36.6 mi.

48.3

$28,542

1.9

0.0

57257 / Peever / SD / 38.7 mi.

252

15.9

$23,750

72.6

1.0

0.1

70.1

0.0

57268 / Toronto / SD / 30.4 mi.

184

21.7

$27,344

2.5

0.2

0.0

57271 / Vienna / SD / 24.3 mi.

146

26.0

$27,188

0.9

0.0

57264 / Stockholm / SD / 19 mi.

37.4

$37,500

0.8

0.0

0.4

0.0

57265 / Troy / SD / 15.6 mi.

108

31.5

$30,417

1.5

0.4

0.0

57213 / Astoria / SD / 34.5 mi.

203

15.8

$32,955

2.6

1.0

0.0

0.2

0.4

57214 / Badger / SD / 27.1 mi.

47.8

$30,278

0.6

0.0

0.6

57272 / Wallace / SD / 17.7 mi.

37.5

$20,000

2.2

1.8

0.0

0.5

0.0

57246 / Labolt / SD / 20.8 mi.

35.8

$48,125

1.8

0.0

1.8

0.0

56212 / Bellingham / MN / 40 mi.

280

9.6

$30,455

0.4

0.1

0.0

0.1

57236 / Garden City / SD / 20 mi.

109

24.8

$39,464

0.3

0.0

57220 / Oakwood Lake / SD / 28.4 mi.

329

7.6

$42,159

3.2

2.8

0.0

0.2

57224 / Claire City / SD / 62.9 mi.

103

24.3

$34,375

12.2

0.0

11.0

0.0

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