Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Brookings Daily Register
Brookings, South Dakota
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	0.0
2003	Did not report
2002	Did not report
2001	Did not report
2000	Did not report
1999	Did not report
1998	0.0
1997	0.0
1996	Did not report
1995	0.0
1994	Did not report
1993	0.0
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Brookings Daily Register
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	4.0	N/A
2004	0.0	4.0	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Brookings Daily Register
		This paper
						Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Evening Times, Little Falls, New York, with a 20 percent non-white staff in a community that is 2.5 percent non-white. Its index is 791.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,638 ranks 1186 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Brookings Daily Register
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	281
Black	0.3	88
Asian and Pacific Islander	1.3	396
Native-American	0.9	272
Other non-white	0.1	20
Multi-racial	0.7	205
Non-white	4.0	1,262
White	96.0	30,354
Total		31,616
	Home county:  Brookings
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	247
Black	0.3	85
Asian and Pacific Islander	1.4	384
Native-American	0.9	247
Other non-white	0.1	17
Multi-racial	0.6	178
Non-white	4.1	1,158
White	95.9	27,062
Total		28,220
The home county of this newspaper is Brookings.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Brookings Daily Register
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
57006 / Brookings / SD / 0 mi.	3,191	7,951	40.1	$33,409	4.6	0.8	0.4	1.0	1.7
57071 / Volga / SD / 4.2 mi.	386	943	40.9	$41,905	2.7	0.6	0.0	1.0	0.4
57276 / White / SD / 16 mi.	144	438	32.9	$36,902	3.4	1.2	0.1	1.3	0.4
57026 / Elkton / SD / 16.4 mi.	135	478	28.2	$36,650	2.3	1.7	0.1	0.2	0.0
57234 / Estelline / SD / 22.7 mi.	114	508	22.4	$30,536	3.8	1.9	0.0	0.9	0.2
57002 / Aurora / SD / 8.3 mi.	112	340	32.9	$41,650	2.1	0.5	0.0	0.9	0.0
57220 / Bruce / SD / 13 mi.	108	329	32.8	$42,159	3.2	2.8	0.0	0.0	0.2
57212 / Arlington / SD / 10.9 mi.	90	810	11.1	$36,992	2.3	1.0	0.1	0.4	0.5
56136 / Hendricks / MN / 27.3 mi.	34	477	7.1	$29,276	0.8	0.1	0.0	0.3	0.4
57268 / Toronto / SD / 20.4 mi.	31	184	16.8	$27,344	2.5	0.2	0.2	0.0	0.0
57061 / Sinai / SD / 10.8 mi.	24	56	42.9	$38,500	0.0	0.0	0.0	0.0	0.0
File	sd_brookings_daily_register
Time	5/15/05 8:08 PM
Page	1185
Member	143620