The Greenville News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Greenville News

Greenville, South Carolina

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

19.1

2004

20.0

2003

14.9

2002

14.7

2001

18.6

2000

18.4

1999

20.4

1998

15.5

1997

15.8

1996

11.5

1995

8.8

1994

5.6

1993

7.4

1992

5.7

1991

Did not report

1990

Did not report

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Greenville News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

19.1

22.8

2004

20.0

22.8

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Greenville News

This newspaper's Newsroom Diversity Index is 84.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 18 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 86,573 ranks 123 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Greenville News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.1

20,827

Black

17.7

120,480

Asian and Pacific Islander

1.1

7,269

Native-American

0.2

1,159

Other non-white

0.1

524

Multi-racial

0.8

5,464

Non-white

22.8

155,723

White

77.2

526,998

Total

682,721

Home county: Greenville

Race/ethnicity

% of population

Number of residents

Hispanic

3.8

14,283

Black

18.2

69,042

Asian and Pacific Islander

1.4

5,305

Native-American

0.2

611

Other non-white

0.1

337

Multi-racial

0.9

3,375

Non-white

24.5

92,953

White

75.5

286,663

Total

379,616

The home county of this newspaper is Greenville.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Greenville News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

29615 / Greenville / SC / 6.2 mi.

6,405

14,308

44.8

$46,950

17.5

5.0

8.5

0.1

2.9

29607 / Greenville / SC / 4.8 mi.

5,228

12,160

43.0

$37,954

37.7

3.2

31.8

0.1

1.6

29605 / Greenville / SC / 5.1 mi.

5,030

12,950

38.8

$33,110

49.4

2.3

45.8

0.2

0.3

29681 / Simpsonville / SC / 10.9 mi.

4,757

10,859

43.8

$63,643

13.7

2.4

8.8

0.2

1.5

29650 / Greer / SC / 8.9 mi.

4,022

8,969

44.8

$58,279

15.2

3.8

6.4

0.1

3.9

29687 / Taylors / SC / 10.4 mi.

3,948

13,904

28.4

$42,966

19.6

3.6

12.9

0.2

1.8

29651 / Greer / SC / 12.1 mi.

3,935

12,775

30.8

$39,313

16.4

4.2

10.7

0.1

0.6

29609 / Greenville / SC / 4.7 mi.

3,836

11,309

33.9

$36,394

20.0

4.2

13.0

0.1

1.8

29611 / Greenville / SC / 3.4 mi.

3,450

11,072

31.2

$28,112

38.7

6.5

30.5

0.2

0.3

29640 / Easley / SC / 10.2 mi.

3,295

11,474

28.7

$36,500

11.4

2.1

8.0

0.2

29617 / Greenville / SC / 5.4 mi.

3,210

9,433

34.0

$32,252

24.1

10.5

11.0

0.2

1.3

29601 / Greenville / SC / 0 mi.

2,574

4,548

56.6

$25,340

56.1

2.1

52.4

0.1

0.7

29642 / Easley / SC / 9.5 mi.

2,530

9,197

27.5

$48,769

7.8

1.6

4.9

0.2

0.5

29673 / Piedmont / SC / 9.8 mi.

2,342

8,076

29.0

$40,936

18.1

1.5

15.1

0.2

0.5

29690 / Travelers Rest / SC / 15.3 mi.

2,168

6,342

34.2

$38,150

12.7

1.8

9.4

0.3

0.5

29662 / Mauldin / SC / 7.3 mi.

2,165

5,397

40.1

$51,814

29.2

2.9

22.5

0.2

2.3

29680 / Simpsonville / SC / 12.6 mi.

2,160

6,896

31.3

$54,233

20.9

3.0

15.4

0.1

1.1

29360 / Laurens / SC / 31.7 mi.

2,040

8,485

24.0

$33,075

36.2

2.9

32.4

0.2

29671 / Pickens / SC / 18.5 mi.

2,026

7,026

28.8

$35,352

6.1

1.3

3.9

0.1

0.2

29631 / Clemson / SC / 26.6 mi.

1,441

4,975

29.0

$26,638

19.2

1.6

11.2

0.1

5.3

29325 / Clinton / SC / 40.8 mi.

1,419

5,686

25.0

$30,568

34.2

0.8

32.4

0.2

0.3

29672 / Seneca / SC / 33.8 mi.

1,419

3,933

36.1

$47,201

7.2

1.4

4.2

0.2

1.0

29621 / Anderson / SC / 24.4 mi.

1,266

12,692

10.0

$42,027

20.8

1.2

17.7

0.2

0.9

29644 / Fountain Inn / SC / 17.6 mi.

1,224

5,965

20.5

$41,593

19.6

1.8

16.7

0.2

29678 / Seneca / SC / 31.9 mi.

1,171

7,790

15.0

$33,941

23.7

1.2

20.8

0.2

0.4

29646 / Greenwood / SC / 50.8 mi.

1,157

10,755

10.8

$31,135

48.6

5.1

42.4

0.1

0.4

29334 / Duncan / SC / 15.8 mi.

923

3,019

30.6

$40,651

21.9

2.3

17.2

0.2

1.2

29657 / Liberty / SC / 17.3 mi.

864

5,489

15.7

$36,679

7.2

0.9

5.3

0.2

0.1

29669 / Pelzer / SC / 14 mi.

664

4,439

15.0

$37,492

11.4

0.9

9.1

0.2

29645 / Gray Court / SC / 23.7 mi.

626

3,928

15.9

$37,689

24.1

3.2

19.9

0.2

0.1

29649 / Greenwood / SC / 44.4 mi.

608

9,027

6.7

$38,409

26.4

1.8

22.3

0.2

1.6

29627 / Belton / SC / 25.3 mi.

579

6,881

8.4

$34,200

17.7

1.1

15.5

0.2

29676 / Salem / SC / 32.7 mi.

572

2,296

24.9

$48,160

2.2

0.8

0.4

0.2

29661 / Marietta / SC / 17 mi.

452

2,319

19.5

$35,809

8.2

3.6

3.5

0.2

0.3

29630 / Central / SC / 23.9 mi.

449

4,856

9.2

$31,819

13.3

2.3

8.5

0.1

1.4

29691 / Walhalla / SC / 35.6 mi.

426

4,415

9.6

$32,532

12.0

7.4

3.4

0.4

0.2

29654 / Honea Path / SC / 28.3 mi.

412

3,977

10.4

$34,860

12.8

0.9

10.8

0.2

29670 / Pendleton / SC / 22.6 mi.

365

3,016

12.1

$34,868

28.8

1.0

26.3

0.2

0.4

29303 / Spartanburg / SC / 27.2 mi.

340

9,147

3.7

$28,343

38.4

5.8

29.2

0.3

1.9

29620 / Abbeville / SC / 47.2 mi.

340

5,314

6.4

$32,584

36.2

0.6

34.7

0.1

0.3

29692 / Ware Shoals / SC / 30.8 mi.

334

2,027

16.5

$28,145

17.0

0.9

15.0

0.0

0.3

29203 / Columbia / SC / 91.6 mi.

315

14,755

2.1

$27,086

86.4

1.6

83.3

0.1

0.6

29697 / Williamston / SC / 18 mi.

315

4,036

7.8

$38,620

12.8

2.4

9.4

0.2

0.1

29693 / Westminster / SC / 43.9 mi.

296

5,612

5.3

$34,070

7.6

1.4

5.1

0.1

0.2

29625 / Anderson / SC / 28.1 mi.

284

9,752

2.9

$37,872

17.4

0.9

14.8

0.2

0.7

29388 / Woodruff / SC / 23.1 mi.

272

5,207

5.2

$36,134

19.2

2.6

15.2

0.2

29385 / Wellford / SC / 19.1 mi.

261

2,562

10.2

$35,549

31.7

3.4

25.7

0.3

1.4

29108 / Newberry / SC / 58.6 mi.

241

7,404

3.3

$30,535

48.0

7.0

39.7

0.2

0.4

29624 / Anderson / SC / 31.3 mi.

219

6,335

3.5

$23,280

45.9

1.0

43.7

0.2

29682 / Six Mile / SC / 24.8 mi.

205

1,245

16.5

$39,013

2.1

0.7

0.5

0.3

0.1

29301 / Spartanburg / SC / 22.8 mi.

202

11,602

1.7

$38,112

39.7

5.6

29.8

0.3

3.0

29643 / Fair Play / SC / 39.2 mi.

190

998

19.0

$32,194

3.4

1.1

1.0

0.0

0.2

28739 / Hendersonville / NC / 30.1 mi.

188

7,787

2.4

$40,226

7.5

2.8

3.1

0.2

0.6

29178 / Whitmire / SC / 54.2 mi.

184

1,613

11.4

$25,399

31.1

0.6

29.4

0.3

0.1

29356 / Landrum / SC / 23.6 mi.

167

3,327

5.0

$35,658

8.1

1.1

5.9

0.1

0.3

29365 / Lyman / SC / 17.2 mi.

164

3,096

5.3

$41,830

11.0

1.2

8.4

0.2

0.4

29351 / Joanna / SC / 45.3 mi.

151

729

20.7

$28,672

14.0

1.9

11.1

0.1

0.2

29638 / Donalds / SC / 31.5 mi.

134

1,217

11.0

$35,294

23.5

0.8

22.0

0.1

29835 / Mc Cormick / SC / 64.6 mi.

124

2,508

4.9

$32,151

56.6

0.7

54.9

0.1

0.3

29322 / Campobello / SC / 21.9 mi.

112

2,926

3.8

$37,833

9.2

2.1

5.5

0.3

0.8

29340 / Gaffney / SC / 46.2 mi.

106

8,274

1.3

$32,685

22.9

1.7

20.2

0.1

0.2

29384 / Waterloo / SC / 39.2 mi.

101

1,789

5.6

$33,345

16.9

0.9

15.4

0.1

29666 / Ninety Six / SC / 56.4 mi.

2,577

3.7

$36,208

20.9

0.5

19.8

0.1

29332 / Cross Hill / SC / 47.2 mi.

1,023

9.3

$34,961

32.9

0.4

31.0

0.5

0.1

29379 / Union / SC / 43.8 mi.

8,123

1.2

$30,736

32.8

0.7

31.0

0.2

0.3

29686 / Tamassee / SC / 33 mi.

365

24.1

$33,542

3.5

0.8

1.4

0.1

0.0

29639 / Due West / SC / 36 mi.

459

17.9

$35,197

26.8

1.5

23.7

0.1

0.7

29664 / Mountain Rest / SC / 40 mi.

630

12.9

$31,719

1.8

0.6

0.2

0.1

29685 / Sunset / SC / 26.2 mi.

417

18.9

$33,958

2.1

0.6

0.4

0.1

29635 / Cleveland / SC / 21 mi.

490

15.9

$41,193

1.6

0.5

0.4

0.0

29349 / Inman / SC / 24.2 mi.

8,868

0.8

$43,416

13.7

1.6

10.0

0.2

1.1

29302 / Spartanburg / SC / 31.6 mi.

7,143

1.0

$45,741

22.3

1.2

16.5

0.1

3.6

29696 / West Union / SC / 36.7 mi.

1,251

5.4

$40,875

4.9

3.1

1.7

0.0

29138 / Saluda / SC / 65.7 mi.

3,607

1.7

$35,780

44.6

10.6

33.3

0.2

0.1

29677 / Sandy Springs / SC / 26.3 mi.

54.6

$30,179

7.5

0.8

6.3

0.0

0.4

28782 / Tryon / NC / 27.3 mi.

2,811

1.7

$36,777

13.2

2.6

9.3

0.2

29832 / Johnston / SC / 81.1 mi.

2,118

2.1

$28,636

58.1

2.5

54.6

0.2

29127 / Prosperity / SC / 67.6 mi.

3,037

1.3

$39,294

24.6

0.9

22.7

0.2

0.4

29655 / Iva / SC / 40.2 mi.

2,956

1.3

$31,071

14.5

0.4

13.1

0.3

0.0

29689 / Townville / SC / 35.2 mi.

1,553

2.4

$39,309

8.0

1.3

5.9

0.2

0.4

29706 / Chester / SC / 66 mi.

8,011

0.4

$31,880

45.3

0.7

43.5

0.2

0.3

29374 / Pauline / SC / 32 mi.

1,267

2.7

$45,037

22.9

0.6

20.7

0.3

0.4

29145 / Silverstreet / SC / 58.1 mi.

345

7.8

$31,554

49.6

2.1

46.7

0.2

0.0

29370 / Mountville / SC / 43.4 mi.

393

6.6

$35,859

37.1

1.1

35.5

0.2

0.0

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