Herald-Journal, Spartanburg... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Herald-Journal, Spartanburg

Spartanburg, South Carolina

Owner: New York Times Co.

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

15.4

2004

13.7

2003

6.5

2002

6.1

2001

5.4

2000

9.1

1999

9.1

1998

8.2

1997

7.8

1996

5.6

1995

8.5

1994

10.6

1993

7.5

1992

5.7

1991

7.4

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Herald-Journal, Spartanburg

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

15.4

25.2

2004

13.7

25.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, New York Times Co.,

has a companywide, circulation-weighted Diversity Index of 69.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Herald-Journal, Spartanburg

This newspaper's Newsroom Diversity Index is 61.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 40 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 48,798 ranks 214 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Herald-Journal, Spartanburg

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.3

7,837

Black

20.7

69,518

Asian and Pacific Islander

1.2

3,922

Native-American

0.2

634

Other non-white

0.1

201

Multi-racial

0.8

2,575

Non-white

25.2

84,687

White

74.8

251,224

Total

335,911

Home county: Spartanburg

Race/ethnicity

% of population

Number of residents

Hispanic

2.8

7,081

Black

20.7

52,506

Asian and Pacific Islander

1.5

3,754

Native-American

0.2

508

Other non-white

0.1

169

Multi-racial

0.8

2,021

Non-white

26.0

66,039

White

74.0

187,752

Total

253,791

The home county of this newspaper is Spartanburg.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Herald-Journal, Spartanburg

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

29301 / Spartanburg / SC / 5.8 mi.

5,328

11,602

45.9

$38,112

39.7

5.6

29.8

0.3

3.0

29307 / Spartanburg / SC / 8 mi.

4,246

8,355

50.8

$38,041

17.8

1.7

14.3

0.1

1.0

29303 / Spartanburg / SC / 8.4 mi.

4,219

9,147

46.1

$28,343

38.4

5.8

29.2

0.3

1.9

29349 / Inman / SC / 13.2 mi.

4,018

8,868

45.3

$43,416

13.7

1.6

10.0

0.2

1.1

29302 / Spartanburg / SC / 4.3 mi.

3,599

7,143

50.4

$45,741

22.3

1.2

16.5

0.1

3.6

29316 / Boiling Springs / SC / 11.5 mi.

3,508

5,600

62.6

$47,968

11.2

1.4

6.7

0.1

1.9

29306 / Spartanburg / SC / 0 mi.

2,881

6,439

44.7

$22,672

71.2

1.2

68.4

0.1

0.8

29323 / Chesnee / SC / 16.5 mi.

2,240

5,157

43.4

$37,239

15.3

1.6

11.2

0.4

1.4

29379 / Union / SC / 20.2 mi.

1,986

8,123

24.4

$30,736

32.8

0.7

31.0

0.2

0.3

29340 / Gaffney / SC / 19.5 mi.

1,906

8,274

23.0

$32,685

22.9

1.7

20.2

0.1

0.2

29369 / Moore / SC / 6.8 mi.

1,668

3,309

50.4

$50,511

21.5

1.3

18.1

0.1

1.5

29341 / Gaffney / SC / 19.7 mi.

1,657

6,610

25.1

$37,547

34.8

2.7

30.5

0.1

0.6

29388 / Woodruff / SC / 11.4 mi.

1,640

5,207

31.5

$36,134

19.2

2.6

15.2

0.2

29376 / Roebuck / SC / 4.5 mi.

1,396

2,123

65.8

$43,386

16.6

1.6

13.0

0.3

0.9

29334 / Duncan / SC / 12.4 mi.

1,259

3,019

41.7

$40,651

21.9

2.3

17.2

0.2

1.2

29330 / Cowpens / SC / 12 mi.

1,224

3,090

39.6

$33,115

14.2

2.2

10.6

0.3

0.2

29322 / Campobello / SC / 19.4 mi.

1,027

2,926

35.1

$37,833

9.2

2.1

5.5

0.3

0.8

29365 / Lyman / SC / 13.3 mi.

993

3,096

32.1

$41,830

11.0

1.2

8.4

0.2

0.4

29356 / Landrum / SC / 23 mi.

894

3,327

26.9

$35,658

8.1

1.1

5.9

0.1

0.3

29372 / Pacolet / SC / 14.5 mi.

837

2,062

40.6

$32,301

23.3

0.9

21.1

0.2

0.5

29374 / Pauline / SC / 8.9 mi.

753

1,267

59.4

$45,037

22.9

0.6

20.7

0.3

0.4

29385 / Wellford / SC / 10 mi.

746

2,562

29.1

$35,549

31.7

3.4

25.7

0.3

1.4

29651 / Greer / SC / 16.7 mi.

660

12,775

5.2

$39,313

16.4

4.2

10.7

0.1

0.6

29702 / Blacksburg / SC / 29 mi.

465

3,832

12.1

$31,021

12.9

2.0

9.6

0.2

0.1

28722 / Columbus / NC / 25.7 mi.

430

2,425

17.7

$40,602

7.4

3.3

3.0

0.1

0.2

29353 / Jonesville / SC / 14.4 mi.

410

1,693

24.2

$31,964

34.7

0.8

33.5

0.1

29335 / Enoree / SC / 16.2 mi.

397

1,745

22.8

$36,219

19.8

1.0

17.5

0.1

0.6

28782 / Tryon / NC / 28.3 mi.

381

2,811

13.6

$36,777

13.2

2.6

9.3

0.2

29321 / Buffalo / SC / 17.8 mi.

259

999

25.9

$37,162

11.4

0.6

10.1

0.0

0.2

28139 / Rutherfordton / NC / 33.5 mi.

122

6,889

1.8

$35,915

10.4

1.4

8.0

0.2

0.3

28043 / Forest City / NC / 26.2 mi.

108

8,267

1.3

$29,122

22.4

3.2

17.6

0.1

0.5

28756 / Mill Spring / NC / 34.2 mi.

103

1,660

6.2

$30,922

9.9

3.7

5.1

0.2

0.3

28114 / Mooresboro / NC / 28.7 mi.

2,797

3.2

$32,318

7.7

0.9

5.9

0.1

0.3

29650 / Greer / SC / 18.9 mi.

8,969

0.7

$58,279

15.2

3.8

6.4

0.1

3.9

29607 / Greenville / SC / 23.8 mi.

12,160

0.4

$37,954

37.7

3.2

31.8

0.1

1.6

29364 / Lockhart / SC / 27.2 mi.

250

13.2

$33,000

4.4

0.5

3.1

0.0

28160 / Spindale / NC / 32.3 mi.

1,742

1.8

$25,052

27.1

1.0

24.5

0.2

0.5

29031 / Carlisle / SC / 31.6 mi.

521

5.6

$32,784

83.0

0.4

82.3

0.1

29615 / Greenville / SC / 21.1 mi.

14,308

0.2

$46,950

17.5

5.0

8.5

0.1

2.9

File

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Time

5/19/05 4:56 PM

Page

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Member

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