Anderson Independent-Mail... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Anderson Independent-Mail

Anderson, South Carolina

Owner: Scripps (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.7

2004

11.4

2003

9.8

2002

Did not report

2001

13.5

2000

7.9

1999

0.0

1998

0.0

1997

2.9

1996

2.8

1995

2.9

1994

3.1

1993

8.3

1992

5.6

1991

2.6

1990

Did not report

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Anderson Independent-Mail

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.7

21.1

2004

11.4

21.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Scripps (Ohio),

has a companywide, circulation-weighted Diversity Index of 56.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Anderson Independent-Mail

This newspaper's Newsroom Diversity Index is 36.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 86 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 36,871 ranks 279 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Anderson Independent-Mail

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

4,249

Black

18.0

53,897

Asian and Pacific Islander

0.7

2,117

Native-American

0.2

535

Other non-white

0.1

232

Multi-racial

0.7

2,211

Non-white

21.1

63,241

White

78.9

235,916

Total

299,157

Home county: Anderson

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

1,832

Black

16.5

27,399

Asian and Pacific Islander

0.4

718

Native-American

0.2

336

Other non-white

0.1

112

Multi-racial

0.7

1,192

Non-white

19.1

31,589

White

80.9

134,151

Total

165,740

The home county of this newspaper is Anderson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Anderson Independent-Mail

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

29621 / Anderson / SC / 0 mi.

7,470

12,692

58.9

$42,027

20.8

1.2

17.7

0.2

0.9

29625 / Anderson / SC / 5 mi.

3,900

9,752

40.0

$37,872

17.4

0.9

14.8

0.2

0.7

29624 / Anderson / SC / 7.2 mi.

2,598

6,335

41.0

$23,280

45.9

1.0

43.7

0.2

30643 / Hartwell / GA / 22.2 mi.

2,146

5,962

36.0

$32,739

24.4

0.8

22.2

0.1

0.7

29670 / Pendleton / SC / 9 mi.

1,937

3,016

64.2

$34,868

28.8

1.0

26.3

0.2

0.4

29627 / Belton / SC / 7.9 mi.

1,927

6,881

28.0

$34,200

17.7

1.1

15.5

0.2

29678 / Seneca / SC / 19.1 mi.

1,874

7,790

24.1

$33,941

23.7

1.2

20.8

0.2

0.4

30577 / Toccoa / GA / 39.7 mi.

1,721

8,623

20.0

$29,331

15.7

0.9

12.9

0.2

0.6

29626 / Anderson / SC / 9 mi.

1,687

4,682

36.0

$33,836

21.9

0.9

19.5

0.1

0.3

29654 / Honea Path / SC / 13.1 mi.

1,561

3,977

39.3

$34,860

12.8

0.9

10.8

0.2

29684 / Starr / SC / 12.9 mi.

1,216

1,640

74.1

$34,101

14.1

1.0

11.9

0.1

0.2

30553 / Lavonia / GA / 29.5 mi.

1,112

2,796

39.8

$31,431

15.3

1.1

12.8

0.3

0.2

29691 / Walhalla / SC / 27.8 mi.

865

4,415

19.6

$32,532

12.0

7.4

3.4

0.4

0.2

30635 / Elberton / GA / 32.3 mi.

798

6,497

12.3

$27,911

37.6

2.7

33.9

0.2

0.3

29697 / Williamston / SC / 7 mi.

751

4,036

18.6

$38,620

12.8

2.4

9.4

0.2

0.1

29620 / Abbeville / SC / 30.1 mi.

743

5,314

14.0

$32,584

36.2

0.6

34.7

0.1

0.3

29693 / Westminster / SC / 30.1 mi.

680

5,612

12.1

$34,070

7.6

1.4

5.1

0.1

0.2

29631 / Clemson / SC / 14.1 mi.

570

4,975

11.5

$26,638

19.2

1.6

11.2

0.1

5.3

29689 / Townville / SC / 14.9 mi.

534

1,553

34.4

$39,309

8.0

1.3

5.9

0.2

0.4

29655 / Iva / SC / 16.6 mi.

472

2,956

16.0

$31,071

14.5

0.4

13.1

0.3

0.0

30662 / Royston / GA / 36.5 mi.

472

3,188

14.8

$31,107

11.9

1.1

9.3

0.1

0.5

29630 / Central / SC / 17 mi.

414

4,856

8.5

$31,819

13.3

2.3

8.5

0.1

1.4

30557 / Martin / GA / 30.7 mi.

361

1,734

20.8

$34,851

11.3

1.1

8.9

0.4

29659 / Lowndesville / SC / 21.3 mi.

330

541.0

$26,250

25.0

0.0

25.0

0.0

29628 / Calhoun Falls / SC / 29.3 mi.

305

1,305

23.4

$27,843

48.8

1.8

45.7

0.1

0.2

29669 / Pelzer / SC / 13.2 mi.

298

4,439

6.7

$37,492

11.4

0.9

9.1

0.2

30523 / Clarkesville / GA / 52 mi.

296

4,285

6.9

$36,465

7.2

4.3

1.3

0.4

0.3

30516 / Bowersville / GA / 26 mi.

186

689

27.0

$31,213

9.2

0.7

7.3

0.1

29657 / Liberty / SC / 16.6 mi.

166

5,489

3.0

$36,679

7.2

0.9

5.3

0.2

0.1

30525 / Clayton / GA / 49.7 mi.

155

3,062

5.1

$34,583

7.9

5.6

0.9

0.3

0.5

29643 / Fair Play / SC / 21.3 mi.

152

998

15.2

$32,194

3.4

1.1

1.0

0.0

0.2

29673 / Piedmont / SC / 14.7 mi.

128

8,076

1.6

$40,936

18.1

1.5

15.1

0.2

0.5

29646 / Greenwood / SC / 39.1 mi.

120

10,755

1.1

$31,135

48.6

5.1

42.4

0.1

0.4

30521 / Carnesville / GA / 39.2 mi.

115

1,721

6.7

$34,602

9.2

0.7

7.6

0.0

0.2

30531 / Cornelia / GA / 55 mi.

111

3,823

2.9

$36,377

24.2

14.8

4.3

0.1

4.0

29638 / Donalds / SC / 18.6 mi.

106

1,217

8.7

$35,294

23.5

0.8

22.0

0.1

30624 / Bowman / GA / 34.4 mi.

982

9.3

$30,294

18.0

1.1

16.1

0.3

0.1

29692 / Ware Shoals / SC / 21.2 mi.

2,027

3.1

$28,145

17.0

0.9

15.0

0.0

0.3

30634 / Dewy Rose / GA / 31 mi.

812

6.5

$34,778

30.7

1.2

28.2

0.4

0.2

29682 / Six Mile / SC / 23.1 mi.

1,245

3.6

$39,013

2.1

0.7

0.5

0.3

0.1

29664 / Mountain Rest / SC / 36.4 mi.

630

6.3

$31,719

1.8

0.6

0.2

0.1

30576 / Tiger / GA / 49.8 mi.

890

4.3

$33,701

4.3

2.9

0.5

0.2

0.1

30529 / Commerce / GA / 50.7 mi.

3,497

0.8

$36,771

15.1

2.2

11.3

0.2

0.4

30511 / Baldwin / GA / 50.9 mi.

1,004

2.5

$36,471

14.8

11.8

1.2

0.0

1.2

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