Williamsport Sun-Gazette... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Williamsport Sun-Gazette

Williamsport, Pennsylvania

Owner: Ogden Newspapers (W.V.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

3.8

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Williamsport Sun-Gazette

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

6.7

N/A

2004

0.0

6.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Ogden Newspapers (W.V.),

has a companywide, circulation-weighted Diversity Index of 12.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Williamsport Sun-Gazette

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,805 ranks 379 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Williamsport Sun-Gazette

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.2

1,987

Black

4.0

6,930

Asian and Pacific Islander

0.4

755

Native-American

0.2

363

Other non-white

0.1

Multi-racial

0.8

1,314

Non-white

6.7

11,445

White

93.3

159,998

Total

171,443

Home county: Lycoming

Race/ethnicity

% of population

Number of residents

Hispanic

0.7

799

Black

4.3

5,141

Asian and Pacific Islander

0.4

515

Native-American

0.2

234

Other non-white

0.1

Multi-racial

0.8

974

Non-white

6.5

7,738

White

93.6

112,306

Total

120,044

The home county of this newspaper is Lycoming.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Williamsport Sun-Gazette

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

17701 / Williamsport / PA / 0 mi.

9,810

18,791

52.2

$29,925

12.4

0.9

9.0

0.3

0.7

17754 / Montoursville / PA / 7.2 mi.

2,955

4,806

61.5

$42,374

1.7

0.5

0.3

0.1

0.4

17702 / Williamsport / PA / 1.2 mi.

2,274

4,426

51.4

$35,792

1.6

0.5

0.3

0.1

0.2

17756 / Muncy / PA / 14.5 mi.

1,988

4,338

45.8

$36,199

5.7

0.9

3.8

0.2

0.3

17740 / Jersey Shore / PA / 12.5 mi.

1,837

5,000

36.7

$35,859

1.3

0.2

0.3

0.1

0.2

17737 / Hughesville / PA / 17.6 mi.

1,074

2,437

44.1

$34,418

1.3

0.4

0.2

0.1

17728 / Cogan Station / PA / 5.8 mi.

885

2,049

43.2

$40,786

1.5

0.1

0.3

0.1

0.4

17752 / Montgomery / PA / 7.5 mi.

819

1,882

43.5

$36,346

7.8

1.0

5.9

0.2

0.4

16901 / Wellsboro / PA / 37.7 mi.

559

4,048

13.8

$32,942

2.0

0.6

0.3

0.2

0.5

17744 / Linden / PA / 7.6 mi.

529

1,258

42.1

$35,614

1.7

0.3

0.6

0.1

0.2

17771 / Trout Run / PA / 12.2 mi.

498

1,353

36.8

$36,659

1.3

0.5

0.2

0.1

17745 / Lock Haven / PA / 25 mi.

496

7,125

7.0

$28,382

2.9

0.7

0.8

0.1

0.6

17777 / Watsontown / PA / 12.8 mi.

304

2,622

11.6

$35,497

1.4

0.4

0.3

0.2

16933 / Mansfield / PA / 40.7 mi.

298

2,455

12.1

$32,665

4.7

0.8

2.1

0.3

0.7

17721 / Avis / PA / 16.3 mi.

286

618

46.3

$33,516

1.5

0.1

0.3

0.0

0.7

17810 / Allenwood / PA / 8.8 mi.

240

697

34.4

$39,655

46.7

16.7

26.4

0.3

1.5

17724 / Canton / PA / 29.8 mi.

232

1,964

11.8

$30,504

1.7

0.3

0.7

0.1

16912 / Blossburg / PA / 27.6 mi.

199

716

27.8

$29,561

1.4

0.5

0.1

0.2

0.1

17751 / Mill Hall / PA / 27 mi.

191

2,599

7.3

$34,282

1.1

0.3

0.2

0.1

0.3

16930 / Liberty / PA / 22.8 mi.

184

462

39.8

$38,839

0.8

0.4

0.0

0.1

0.0

17762 / Picture Rocks / PA / 15.9 mi.

118

274

43.1

$36,375

1.6

0.0

0.3

0.4

17772 / Turbotville / PA / 17.5 mi.

115

824

14.0

$41,051

1.8

0.4

0.2

18614 / Dushore / PA / 35.7 mi.

113

1,089

10.4

$31,344

1.9

0.5

0.0

0.8

0.1

17765 / Roaring Branch / PA / 22.3 mi.

104

373

27.9

$35,526

1.7

0.1

0.5

0.1

17758 / Muncy Valley / PA / 28.2 mi.

103

413

24.9

$34,191

1.3

0.3

0.1

0.0

0.1

17774 / Unityville / PA / 25.7 mi.

442

22.2

$35,417

0.2

0.0

0.1

0.0

16917 / Covington / PA / 33.8 mi.

533

17.4

$32,054

2.6

0.6

0.1

0.4

0.2

16938 / Morris / PA / 25.1 mi.

318

28.3

$29,338

1.5

0.4

0.1

0.4

0.3

17837 / Lewisburg / PA / 17.9 mi.

5,536

1.6

$41,280

11.7

3.1

5.8

0.1

1.7

17815 / Bloomsburg / PA / 32.8 mi.

10,359

0.7

$35,291

4.0

1.1

1.2

0.1

0.8

17821 / Danville / PA / 24.7 mi.

7,276

0.9

$38,539

3.7

0.9

0.0

1.3

17747 / Loganton / PA / 21.7 mi.

932

6.9

$34,410

1.9

0.8

0.2

0.1

0.2

17776 / Waterville / PA / 17.3 mi.

223

28.3

$35,813

1.3

0.9

0.2

0.0

17748 / Mc Elhattan / PA / 19.3 mi.

163.9

$86,178

0.9

0.0

0.9

16946 / Tioga / PA / 46.2 mi.

958

6.1

$32,689

0.9

0.2

0.1

0.2

0.0

18616 / Forksville / PA / 28.7 mi.

287

20.2

$32,292

4.4

0.5

0.8

2.3

0.3

18626 / Laporte / PA / 29.8 mi.

108

52.8

$40,417

1.0

0.0

0.3

0.6

0.0

17763 / Ralston / PA / 18.3 mi.

105

44.8

$30,357

1.9

0.0

1.2

0.8

0.0

17731 / Eagles Mere / PA / 25.2 mi.

158

28.5

$36,111

1.3

0.3

0.0

16911 / Arnot / PA / 29.3 mi.

138

26.8

$28,571

0.0

18619 / Hillsgrove / PA / 20.5 mi.

124

29.0

$30,781

1.4

0.4

0.0

0.4

17847 / Milton / PA / 19.3 mi.

4,726

0.7

$33,883

4.5

1.5

1.6

0.1

0.2

16920 / Elkland / PA / 52.9 mi.

755

3.4

$26,034

2.4

0.8

0.2

0.0

16822 / Beech Creek / PA / 37.1 mi.

817

2.6

$33,413

1.5

0.3

0.1

0.2

0.3

16935 / Middlebury Center / PA / 47.1 mi.

478

4.2

$34,083

1.9

0.9

0.0

0.2

0.1

16929 / Lawrenceville / PA / 50.4 mi.

858

2.2

$32,800

1.1

0.5

0.1

16950 / Westfield / PA / 53.6 mi.

1,203

1.4

$29,737

1.8

0.6

0.4

0.2

0.1

16947 / Troy / PA / 39 mi.

1,828

0.8

$33,716

1.8

0.5

0.3

0.2

0.3

17764 / Renovo / PA / 40.8 mi.

1,178

0.8

$24,325

0.9

0.2

0.1

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