The Reporter, Lansdale... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Reporter, Lansdale

Lansdale, Pennsylvania

Owner: Journal Register (N.J.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.8

2004

4.3

2003

8.7

2002

5.3

2001

11.1

2000

28.6

1999

26.8

1998

19.4

1997

18.5

1996

22.2

1995

20.8

1994

28.0

1993

22.2

1992

26.9

1991

22.2

1990

16.0

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Reporter, Lansdale

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.8

12.8

2004

4.3

12.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Journal Register (N.J.),

has a companywide, circulation-weighted Diversity Index of 24.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Reporter, Lansdale

This newspaper's Newsroom Diversity Index is 37.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 119 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 16,364 ranks 576 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Reporter, Lansdale

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.9

2,780

Black

3.2

4,510

Asian and Pacific Islander

6.5

9,337

Native-American

0.1

119

Other non-white

0.1

157

Multi-racial

1.1

1,533

Non-white

12.9

18,436

White

87.1

124,714

Total

143,150

Home county: Montgomery

Race/ethnicity

% of population

Number of residents

Hispanic

2.0

15,300

Black

7.4

55,303

Asian and Pacific Islander

4.1

30,362

Native-American

0.1

688

Other non-white

0.1

875

Multi-racial

1.0

7,550

Non-white

14.7

110,078

White

85.3

640,019

Total

750,097

The home county of this newspaper is Montgomery.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Reporter, Lansdale

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

19446 / Lansdale / PA / 0 mi.

6,733

20,014

33.6

$60,797

14.0

2.0

3.5

0.1

7.2

19440 / Hatfield / PA / 2.3 mi.

2,225

6,713

33.1

$57,372

18.1

2.4

3.1

0.1

10.8

19438 / Harleysville / PA / 5 mi.

2,177

7,393

29.4

$68,485

7.6

1.3

2.6

0.1

2.7

19454 / North Wales / PA / 2.1 mi.

1,892

9,530

19.9

$65,383

17.1

1.4

5.1

0.1

9.4

18964 / Souderton / PA / 4.4 mi.

1,602

4,814

33.3

$54,225

7.3

2.7

0.9

0.1

2.9

18969 / Telford / PA / 6.6 mi.

1,035

5,400

19.2

$55,221

8.0

2.5

1.6

0.1

2.7

19002 / Prospectville / PA / 6.1 mi.

323

11,273

2.9

$70,504

12.5

1.3

5.7

0.1

4.6

19422 / Penllyn / PA / 5.5 mi.

239

6,966

3.4

$86,659

15.5

1.4

5.5

0.0

7.8

18960 / Sellersville / PA / 7.5 mi.

175

4,307

4.1

$51,310

2.8

1.2

0.5

0.2

0.3

18915 / Colmar / PA / 2.7 mi.

152

295

51.5

$62,250

8.5

2.9

1.7

0.8

1.7

18944 / Perkasie / PA / 8.7 mi.

151

7,625

2.0

$58,868

2.8

1.0

0.5

0.1

0.6

19473 / Schwenksville / PA / 8.5 mi.

139

4,537

3.1

$66,683

6.2

1.5

2.1

0.2

1.3

18914 / Chalfont / PA / 5.5 mi.

108

6,271

1.7

$71,549

5.0

1.1

1.3

0.0

1.7

18951 / Quakertown / PA / 13.7 mi.

103

11,502

0.9

$49,924

4.6

1.6

0.9

0.1

1.1

18054 / Green Lane / PA / 9.9 mi.

1,589

5.5

$56,886

3.7

1.3

1.0

0.1

0.3

19403 / Norristown / PA / 7 mi.

15,788

0.4

$61,712

12.9

1.7

6.5

0.1

3.9

18073 / Red Hill / PA / 13.4 mi.

2,535

2.1

$56,761

2.9

1.2

0.8

0.1

0.3

18901 / New Britain / PA / 9.9 mi.

17,087

0.3

$72,965

5.3

1.5

1.7

0.1

1.3

19401 / Norristown / PA / 7.4 mi.

14,865

0.3

$38,852

44.3

8.9

29.5

0.1

3.3

19474 / Skippack / PA / 5.3 mi.

321

13.1

$70,000

4.1

1.3

1.0

0.1

0.3

18936 / Montgomeryville / PA / 2.4 mi.

1900.0

$50,208

80.0

0.0

80.0

18076 / Red Hill / PA / 13.1 mi.

954

3.9

$47,875

3.3

1.5

0.3

0.0

0.2

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