Altoona Mirror... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Altoona Mirror

Altoona, Pennsylvania

Owner: Ogden Newspapers (W.V.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

2.4

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Altoona Mirror

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

4.1

2004

2.4

4.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Ogden Newspapers (W.V.),

has a companywide, circulation-weighted Diversity Index of 12.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Altoona Mirror

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 123 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,805 ranks 318 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Altoona Mirror

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

1,647

Black

2.3

4,506

Asian and Pacific Islander

0.3

670

Native-American

0.1

172

Other non-white

0.0

Multi-racial

0.5

1,012

Non-white

4.1

8,091

White

95.9

190,365

Total

198,456

Home county: Blair

Race/ethnicity

% of population

Number of residents

Hispanic

0.5

662

Black

1.2

1,495

Asian and Pacific Islander

0.4

476

Native-American

0.1

103

Other non-white

0.0

Multi-racial

0.6

714

Non-white

2.7

3,503

White

97.3

125,641

Total

129,144

The home county of this newspaper is Blair.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Altoona Mirror

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

16602 / Altoona / PA / 0 mi.

7,122

12,848

55.4

$30,539

3.1

0.6

1.4

0.1

0.4

16601 / Altoona / PA / 4.5 mi.

6,154

13,585

45.3

$29,828

4.4

0.7

2.5

0.1

0.3

16648 / Hollidaysburg / PA / 5.2 mi.

3,402

6,066

56.1

$40,185

2.7

0.5

0.1

1.1

16635 / Duncansville / PA / 8.7 mi.

2,230

4,939

45.2

$37,005

1.4

0.3

0.1

0.4

16686 / Tyrone / PA / 12.6 mi.

1,707

5,302

32.2

$34,293

1.3

0.4

0.2

0.1

0.2

16662 / Martinsburg / PA / 16.8 mi.

907

2,174

41.7

$32,365

1.1

0.4

0.1

0.0

0.1

16673 / Roaring Spring / PA / 12.7 mi.

891

2,013

44.3

$38,865

1.2

0.3

0.1

0.0

0.4

16652 / Huntingdon / PA / 27.4 mi.

688

5,742

12.0

$35,118

14.5

2.0

11.2

0.1

0.4

16617 / Bellwood / PA / 8.1 mi.

645

1,259

51.2

$35,152

1.3

0.7

0.1

0.0

0.1

16693 / Williamsburg / PA / 8.9 mi.

621

1,656

37.5

$33,500

1.8

0.4

0.7

0.1

16630 / Cresson / PA / 12 mi.

546

1,961

27.8

$31,181

2.1

0.7

0.5

0.1

0.3

16625 / Claysburg / PA / 14.6 mi.

489

1,510

32.4

$27,960

1.4

0.5

0.1

0.0

15522 / Bedford / PA / 40.9 mi.

452

5,087

8.9

$33,769

2.5

0.6

0.7

0.1

0.6

16637 / East Freedom / PA / 13.6 mi.

404

835

48.4

$28,969

1.0

0.1

0.2

0.1

16641 / Gallitzin / PA / 10 mi.

353

1,079

32.7

$31,818

1.6

0.7

0.1

0.2

0.1

16668 / Patton / PA / 15.9 mi.

306

1,534

19.9

$29,505

0.9

0.3

0.1

15537 / Everett / PA / 35.3 mi.

298

3,397

8.8

$31,126

1.6

0.3

0.1

0.2

15931 / Ebensburg / PA / 18.5 mi.

270

3,367

8.0

$36,852

3.4

0.5

2.0

0.1

0.4

16678 / Saxton / PA / 20 mi.

236

1,270

18.6

$30,332

1.5

0.5

0.3

0.0

0.1

16627 / Coalport / PA / 18.5 mi.

235

840

28.0

$29,309

0.7

0.1

0.3

15946 / Portage / PA / 17.4 mi.

204

2,842

7.2

$30,741

0.9

0.3

0.1

0.0

0.1

16613 / Ashville / PA / 8.6 mi.

194

608

31.9

$32,431

1.2

0.5

0.0

0.1

0.0

16639 / Fallentimber / PA / 11.7 mi.

162

608

26.6

$26,622

2.0

0.2

0.1

0.9

16651 / Houtzdale / PA / 23.3 mi.

142

1,459

9.7

$29,004

21.7

3.2

17.9

0.1

0.2

16636 / Dysart / PA / 9.6 mi.

136

327

41.6

$34,583

1.5

0.6

0.5

0.0

0.4

16664 / New Enterprise / PA / 22.3 mi.

136

664

20.5

$36,295

0.9

0.3

0.1

16665 / Newry / PA / 9.1 mi.

135

109

123.9

$24,125

2.8

1.2

0.8

0.0

16695 / Woodbury / PA / 20.9 mi.

134

387

34.6

$38,203

2.3

0.8

0.0

0.1

1.1

16655 / Imler / PA / 20.3 mi.

125

585

21.4

$33,523

0.9

0.2

0.1

16611 / Alexandria / PA / 13.8 mi.

123

1,031

11.9

$38,523

1.9

1.1

0.4

0.0

0.3

16640 / Flinton / PA / 14.3 mi.

120

312

38.5

$30,588

0.6

0.1

0.2

0.1

16801 / State College / PA / 34.5 mi.

119

15,890

0.7

$26,948

14.4

2.3

2.8

0.1

8.0

15938 / Lilly / PA / 14.1 mi.

117

1,020

11.5

$34,076

17.5

3.4

13.7

0.1

0.2

16866 / Philipsburg / PA / 26.4 mi.

106

3,575

3.0

$31,051

1.2

0.3

0.1

0.3

16650 / Hopewell / PA / 27.3 mi.

104

679

15.3

$30,469

1.4

0.8

0.1

0.0

15940 / Loretto / PA / 13.6 mi.

574

16.9

$40,052

21.2

7.8

11.6

0.2

0.9

16877 / Warriors Mark / PA / 19.6 mi.

569

17.0

$45,179

1.2

0.1

0.6

0.1

0.3

15533 / Breezewood / PA / 36.7 mi.

531

16.0

$30,000

1.9

0.8

0.1

0.0

0.3

16656 / Irvona / PA / 24.2 mi.

510

16.5

$31,106

0.6

0.1

0.0

15714 / Northern Cambria / PA / 23.9 mi.

2,406

3.0

$25,301

0.6

0.2

0.1

0.0

16667 / Osterburg / PA / 25.5 mi.

533

13.5

$34,563

0.9

0.1

0.2

16646 / Hastings / PA / 20.3 mi.

1,008

6.8

$29,028

0.7

0.6

0.0

0.1

16657 / James Creek / PA / 13.4 mi.

514

12.8

$37,019

2.6

1.3

1.0

0.2

0.0

16619 / Blandburg / PA / 12.3 mi.

116

56.0

$27,813

1.0

0.0

15722 / Carrolltown / PA / 17.7 mi.

1,162

5.2

$30,553

0.5

0.0

0.1

0.0

17066 / Mount Union / PA / 28.8 mi.

2,384

2.3

$26,324

7.8

1.0

5.4

0.0

0.2

16666 / Osceola Mills / PA / 25.8 mi.

1,265

3.9

$31,745

1.2

0.6

0.1

0.2

0.1

15554 / New Paris / PA / 29.8 mi.

1,032

4.0

$35,650

1.7

0.6

0.2

0.0

0.6

16659 / Loysburg / PA / 23.1 mi.

128

31.3

$36,250

0.9

0.0

16669 / Petersburg / PA / 21.8 mi.

872

4.5

$37,384

1.1

0.1

0.2

0.1

16830 / Clearfield / PA / 42.7 mi.

6,081

0.6

$28,950

1.7

0.4

0.6

0.1

0.3

15943 / Nanty Glo / PA / 24.6 mi.

2,076

1.7

$27,969

0.7

0.3

0.2

0.0

16661 / Madera / PA / 22.3 mi.

440

8.0

$23,917

0.9

0.2

0.1

0.0

16621 / Broad Top / PA / 24.7 mi.

266

12.8

$34,792

0.7

0.1

0.0

0.1

0.3

16671 / Ramey / PA / 20.1 mi.

207

16.4

$29,167

1.7

1.0

0.0

0.4

0.0

16680 / Smithmill / PA / 18.2 mi.

209

15.3

$30,893

0.4

0.0

0.2

0.0

16647 / Hesston / PA / 15 mi.

266

11.3

$36,618

1.4

0.9

0.1

0.0

16631 / Curryville / PA / 16.4 mi.

53.7

$43,333

1.8

1.2

0.0

16674 / Robertsdale / PA / 27.1 mi.

300

9.3

$28,875

1.5

0.7

0.0

0.1

0.0

16683 / Spruce Creek / PA / 14.2 mi.

237

11.4

$38,409

0.9

0.0

16624 / Chest Springs / PA / 13.3 mi.

50.0

$23,750

0.0

16670 / Queen / PA / 18.9 mi.

30.8

$37,031

0.5

0.0

16823 / Bellefonte / PA / 44.5 mi.

8,434

0.3

$39,072

7.2

1.2

4.9

0.1

0.4

16679 / Six Mile Run / PA / 24.4 mi.

461

5.0

$27,463

1.4

0.6

0.3

0.2

0.1

15550 / Manns Choice / PA / 40.4 mi.

696

2.9

$33,036

1.3

0.6

0.1

0.0

0.3

15559 / Schellsburg / PA / 35.9 mi.

691

2.7

$34,611

2.1

0.6

0.5

0.1

0.2

16645 / Glen Hope / PA / 21 mi.

34.5

$35,625

0.7

0.0

15539 / Fishertown / PA / 29.3 mi.

210

8.6

$28,828

2.1

0.4

1.5

0.0

16672 / Riddlesburg / PA / 25 mi.

18.4

$28,750

0.0

17052 / Mapleton Depot / PA / 23.5 mi.

615

0.7

$31,542

1.6

0.3

0.1

0.0

15905 / Johnstown / PA / 34.8 mi.

9,513

0.0

$37,810

2.6

0.7

0.1

0.7

15801 / Du Bois / PA / 47.5 mi.

8,351

0.0

$34,802

1.9

0.4

0.2

0.1

0.6

17044 / Lewistown / PA / 41.9 mi.

9,243

0.0

$30,374

2.3

0.7

0.6

0.1

0.4

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