Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The World, Coos Bay
Coos Bay, Oregon
Owner: Pulitzer (Mo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	6.7
2002	0.0
2001	0.0
2000	0.0
1999	12.5
1998	Did not report
1997	0.0
1996	0.0
1995	13.3
1994	6.7
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The World, Coos Bay
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	9.5	N/A
2004	N/A	9.5	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Pulitzer (Mo.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The World, Coos Bay
		This paper
						Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 13,010 ranks 676 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The World, Coos Bay
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.4	2,577
Black	0.2	179
Asian and Pacific Islander	1.0	728
Native-American	2.1	1,595
Other non-white	0.1	90
Multi-racial	2.7	2,015
Non-white	9.5	7,184
White	90.5	68,789
Total		75,973
	Home county:  Coos
Race/ethnicity	% of population	Number of residents
Hispanic	3.4	2,133
Black	0.3	169
Asian and Pacific Islander	1.0	652
Native-American	2.3	1,412
Other non-white	0.1	66
Multi-racial	2.8	1,731
Non-white	9.8	6,163
White	90.2	56,616
Total		62,779
The home county of this newspaper is Coos.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The World, Coos Bay
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
97420 / Coos Bay / OR / 0 mi.	5,137	11,249	45.7	$31,501	11.1	3.9	0.2	2.7	1.3
97459 / North Bend / OR / 11 mi.	2,976	5,864	50.8	$34,815	8.9	3.3	0.4	1.6	1.2
97423 / Coquille / OR / 12.1 mi.	1,365	2,944	46.4	$29,797	8.9	3.6	0.4	1.6	0.6
97411 / Bandon / OR / 24.2 mi.	1,016	2,907	35.0	$30,714	8.5	2.3	0.1	1.9	0.7
97458 / Myrtle Point / OR / 14.5 mi.	760	2,085	36.5	$28,691	8.6	3.0	0.2	2.6	0.3
97467 / Reedsport / OR / 36.6 mi.	590	2,585	22.8	$27,009	7.9	3.9	0.0	1.3	0.5
97449 / Lakeside / OR / 18.8 mi.	309	723	42.7	$27,222	7.4	2.3	0.2	1.6	0.5
97444 / Gold Beach / OR / 52.6 mi.	238	2,145	11.1	$32,892	6.8	2.3	0.2	1.6	0.7
97465 / Port Orford / OR / 43.6 mi.	238	1,028	23.2	$25,750	9.4	3.8	0.1	1.4	0.4
97439 / Florence / OR / 56.7 mi.	128	6,122	2.1	$32,216	5.6	2.2	0.2	1.0	0.6
97466 / Powers / OR / 32.3 mi.	120	366	32.8	$23,214	16.7	2.3	0.1	6.7	0.6
97450 / Langlois / OR / 31.3 mi.	95	266	35.7	$28,813	7.3	4.4	0.2	0.3	0.7
97414 / Broadbent / OR / 22.4 mi.	30	54	55.6	$30,125	6.7	4.5	0.0	0.8	0.8
File	or_the_world__coos_bay
Time	5/19/05 10:37 PM
Page	675
Member	138500