The Register-Guard, Eugene... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Register-Guard, Eugene

Eugene, Oregon

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

1.5

2004

1.4

2003

1.5

2002

Did not report

2001

2.5

2000

2.4

1999

1.6

1998

Did not report

1997

Did not report

1996

4.4

1995

Did not report

1994

5.3

1993

4.9

1992

4.9

1991

Did not report

1990

Did not report

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Register-Guard, Eugene

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

1.5

11.1

2004

1.4

11.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Register-Guard, Eugene

This newspaper's Newsroom Diversity Index is 14.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 89 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 70,794 ranks 141 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Register-Guard, Eugene

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.5

17,308

Black

0.7

2,552

Asian and Pacific Islander

2.0

7,618

Native-American

1.2

4,522

Other non-white

0.2

626

Multi-racial

2.7

10,545

Non-white

11.1

43,171

White

88.9

346,113

Total

389,284

Home county: Lane

Race/ethnicity

% of population

Number of residents

Hispanic

4.6

14,874

Black

0.7

2,391

Asian and Pacific Islander

2.2

6,952

Native-American

1.0

3,268

Other non-white

0.2

534

Multi-racial

2.7

8,865

Non-white

11.4

36,884

White

88.6

286,075

Total

322,959

The home county of this newspaper is Lane.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Register-Guard, Eugene

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

97405 / Pleasant Hill / OR / 3.6 mi.

9,804

17,957

54.6

$44,776

10.5

3.2

1.0

0.6

3.0

97401 / Valley River Cen / OR / 2.2 mi.

8,919

17,319

51.5

$29,280

14.9

3.9

1.4

0.8

5.7

97402 / Eugene / OR / 3.6 mi.

8,498

18,535

45.8

$32,621

15.6

7.2

1.2

1.1

2.3

97477 / Springfield / OR / 4.6 mi.

6,815

14,524

46.9

$31,673

14.2

7.6

0.8

1.3

1.5

97404 / Santa Clara / OR / 2.9 mi.

6,418

10,873

59.0

$45,981

10.8

4.7

0.8

1.1

1.3

97478 / Springfield / OR / 10 mi.

5,639

11,866

47.5

$41,640

8.9

4.1

0.4

1.2

0.9

97424 / Walden / OR / 17.9 mi.

2,888

6,314

45.7

$34,719

8.3

3.9

0.2

1.0

0.9

97408 / Eugene / OR / 0.5 mi.

2,825

3,833

73.7

$50,562

8.3

2.6

0.5

0.8

1.9

97439 / Florence / OR / 45.6 mi.

2,359

6,122

38.5

$32,216

5.6

2.2

0.2

1.0

0.6

97448 / Junction City / OR / 10.8 mi.

2,103

4,629

45.4

$39,937

9.2

5.1

0.3

1.0

0.7

97403 / Eugene / OR / 3.1 mi.

1,680

3,675

45.7

$32,628

13.4

3.8

0.9

0.5

5.2

97426 / Walker / OR / 10.6 mi.

1,499

2,732

54.9

$39,038

10.2

4.7

0.3

1.6

0.7

97420 / Coos Bay / OR / 69.2 mi.

1,228

11,249

10.9

$31,501

11.1

3.9

0.2

2.7

1.3

97487 / Veneta / OR / 11.1 mi.

1,207

2,389

50.5

$42,259

7.9

2.8

0.2

1.4

0.6

97459 / North Bend / OR / 65.2 mi.

723

5,864

12.3

$34,815

8.9

3.3

0.4

1.6

1.2

97446 / Harrisburg / OR / 13.7 mi.

705

1,488

47.4

$41,155

8.8

5.5

0.2

0.9

0.4

97463 / Oakridge / OR / 36.3 mi.

692

1,600

43.3

$28,866

9.4

4.6

0.4

1.5

0.4

97467 / Winchester Bay / OR / 51.1 mi.

570

2,585

22.1

$27,009

7.9

3.9

0.0

1.3

0.5

97470 / Roseburg / OR / 55.3 mi.

561

18,431

3.0

$35,488

7.9

3.5

0.2

1.2

0.9

97455 / Pleasant Hill / OR / 10.8 mi.

552

1,081

51.1

$55,098

6.9

2.2

0.5

1.1

97437 / Elmira / OR / 12.6 mi.

461

987

46.7

$42,326

6.2

2.5

0.1

1.0

0.4

97431 / Dexter / OR / 16.6 mi.

352

917

38.4

$36,023

7.9

3.2

0.3

1.2

0.4

97456 / Monroe / OR / 20.4 mi.

315

964

32.7

$40,256

9.1

5.4

0.2

0.7

97454 / Marcola / OR / 16.7 mi.

280

412

68.0

$39,740

8.5

3.1

0.1

2.1

0.6

97435 / Drain / OR / 28.7 mi.

275

827

33.3

$29,464

9.3

2.7

0.1

1.6

0.5

97489 / Walterville / OR / 22.6 mi.

224

355

63.1

$34,091

3.1

1.8

0.2

0.0

0.8

97413 / McKenzie Bridge / OR / 42.1 mi.

205

396

51.8

$39,063

6.6

2.6

0.5

1.3

0.2

97419 / Cheshire / OR / 14.1 mi.

200

500

40.0

$44,485

8.1

3.7

0.1

0.6

0.7

97488 / Vida / OR / 29.1 mi.

200

475

42.1

$49,313

5.9

2.9

0.3

0.6

97452 / Lowell / OR / 18.7 mi.

182

341

53.4

$40,433

12.5

5.2

0.0

2.5

0.4

97411 / Bandon / OR / 85.8 mi.

180

2,907

6.2

$30,714

8.5

2.3

0.1

1.9

0.7

97438 / Jasper / OR / 16.7 mi.

180

563

32.0

$46,576

9.5

2.3

0.3

0.8

0.7

97365 / Newport / OR / 57.6 mi.

168

4,525

3.7

$32,437

14.6

8.3

0.4

1.9

1.8

97479 / Sutherlin / OR / 43.9 mi.

162

3,384

4.8

$30,253

8.2

3.9

0.1

1.5

0.5

97499 / Yoncalla / OR / 30.7 mi.

155

794

19.5

$28,676

6.9

1.8

0.3

1.0

0.8

97453 / Mapleton / OR / 34.8 mi.

152

391

38.9

$28,636

11.8

3.9

0.1

2.6

0.4

97394 / Waldport / OR / 49.1 mi.

140

2,127

6.6

$33,233

8.2

2.6

0.1

1.7

0.9

97423 / Coquille / OR / 75.7 mi.

139

2,944

4.7

$29,797

8.9

3.6

0.4

1.6

0.6

97492 / Westfir / OR / 34.5 mi.

129

228

56.6

$36,000

3.9

1.2

0.0

0.9

1.0

97327 / Brownsville / OR / 22.1 mi.

128

942

13.6

$41,458

6.4

2.5

0.2

1.4

0.2

97434 / Dorena / OR / 23.2 mi.

120

123

97.6

$37,250

7.6

3.9

0.3

0.6

0.3

97498 / Yachats / OR / 48.2 mi.

117

682

17.2

$32,321

9.5

3.2

0.8

1.5

1.1

97436 / Elkton / OR / 35.2 mi.

107

351

30.5

$33,950

5.7

2.0

0.0

0.5

97461 / Noti / OR / 16.5 mi.

107

263

40.7

$42,917

8.9

1.9

0.0

1.0

0.1

97321 / Albany / OR / 36.5 mi.

19,170

0.5

$40,723

10.2

5.5

0.4

1.0

1.3

97386 / Sweet Home / OR / 27.6 mi.

4,835

1.9

$33,302

7.2

2.8

0.1

1.3

0.6

97412 / Triangle Lake / OR / 21.8 mi.

209

44.0

$38,500

8.5

1.9

0.0

2.3

1.2

97458 / Remote / OR / 80 mi.

2,085

4.0

$28,691

8.6

3.0

0.2

2.6

0.3

97462 / Oakland / OR / 39.8 mi.

1,524

4.9

$33,621

8.2

3.0

0.2

0.9

0.4

97449 / Lakeside / OR / 57.7 mi.

723

10.1

$27,222

7.4

2.3

0.2

1.6

0.5

97451 / Rogue Elk / OR / 16.8 mi.

138

47.8

$48,571

4.6

0.5

0.0

2.6

0.5

97355 / Lebanon / OR / 32.1 mi.

9,973

0.6

$35,935

7.0

3.0

0.2

1.1

0.8

97496 / Winston / OR / 64 mi.

2,610

2.2

$32,808

6.6

2.4

0.1

1.4

0.4

97348 / Halsey / OR / 20.8 mi.

489

10.2

$41,771

9.3

4.1

0.1

1.1

0.7

97430 / Greenleaf / OR / 28 mi.

167

28.7

$28,281

9.0

2.1

0.2

1.5

0.6

97493 / Westlake / OR / 45.5 mi.

137

34.3

$27,188

8.5

2.2

0.0

1.3

1.9

97490 / Walton / OR / 22.4 mi.

147

30.6

$44,250

6.6

0.8

0.5

2.3

1.0

97427 / Culp Creek / OR / 28.2 mi.

151

29.1

$32,614

7.9

1.6

0.0

1.1

1.6

97212 / Portland / OR / 98.1 mi.

9,863

0.4

$53,679

24.4

4.2

14.0

0.6

2.1

97465 / Port Orford / OR / 105.7 mi.

1,028

3.9

$25,750

9.4

3.8

0.1

1.4

0.4

97480 / Swisshome / OR / 29.2 mi.

156

24.4

$25,875

16.3

2.0

0.3

2.0

0.0

97473 / Scottsburg / OR / 40.7 mi.

167

15.6

$28,906

4.7

1.4

0.0

1.4

0.0

97425 / Crescent Lake / OR / 63.9 mi.

38.2

$43,654

12.3

2.5

0.0

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