The News-Review, Roseburg... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The News-Review, Roseburg

Roseburg, Oregon

Owner: Swift Newspapers (Nev.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.8

2004

0.0

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

10.0

1998

9.1

1997

0.0

1996

0.0

1995

7.7

1994

11.1

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The News-Review, Roseburg

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.8

8.1

2004

0.0

8.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Swift Newspapers (Nev.),

has a companywide, circulation-weighted Diversity Index of 50.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The News-Review, Roseburg

This newspaper's Newsroom Diversity Index is 59.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 67 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 19,029 ranks 501 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The News-Review, Roseburg

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.2

3,022

Black

0.2

163

Asian and Pacific Islander

0.7

654

Native-American

1.5

1,366

Other non-white

0.1

Multi-racial

2.5

2,303

Non-white

8.1

7,586

White

91.9

86,427

Total

94,013

Home county: Douglas

Race/ethnicity

% of population

Number of residents

Hispanic

3.3

3,283

Black

0.2

165

Asian and Pacific Islander

0.7

684

Native-American

1.4

1,446

Other non-white

0.1

Multi-racial

2.4

2,433

Non-white

8.1

8,097

White

91.9

92,302

Total

100,399

The home county of this newspaper is Douglas.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The News-Review, Roseburg

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

97470 / Roseburg / OR / 0 mi.

10,955

18,431

59.4

$35,488

7.9

3.5

0.2

1.2

0.9

97479 / Sutherlin / OR / 22.5 mi.

1,689

3,384

49.9

$30,253

8.2

3.9

0.1

1.5

0.5

97457 / Myrtle Creek / OR / 15 mi.

1,673

3,772

44.4

$33,333

8.5

2.8

0.1

2.0

0.7

97496 / Winston / OR / 13.2 mi.

1,165

2,610

44.6

$32,808

6.6

2.4

0.1

1.4

0.4

97462 / Oakland / OR / 19.3 mi.

614

1,524

40.3

$33,621

8.2

3.0

0.2

0.9

0.4

97443 / Glide / OR / 48.7 mi.

446

841

53.0

$40,913

7.8

1.8

0.4

2.2

0.4

97417 / Canyonville / OR / 21.7 mi.

419

721

58.1

$29,022

10.5

3.8

0.1

2.9

0.9

97469 / Riddle / OR / 20.7 mi.

380

1,028

37.0

$31,385

8.6

2.9

0.1

1.9

0.3

97499 / Yoncalla / OR / 28 mi.

207

794

26.1

$28,676

6.9

1.8

0.3

1.0

0.8

97447 / Idleyld Park / OR / 30.8 mi.

184

308

59.7

$47,917

10.9

0.5

0.0

4.3

0.6

97435 / Drain / OR / 37.4 mi.

171

827

20.7

$29,464

9.3

2.7

0.1

1.6

0.5

97442 / Glendale / OR / 27.8 mi.

165

811

20.3

$29,541

13.4

7.0

0.1

2.2

0.9

97486 / Umpqua / OR / 16.2 mi.

151

269

56.1

$42,596

7.6

2.9

0.3

1.2

1.5

97416 / Camas Valley / OR / 21.8 mi.

148

303

48.8

$31,574

7.5

1.3

0.0

3.7

0.2

97481 / Tenmile / OR / 8.3 mi.

135

186

72.6

$39,792

6.3

3.9

0.0

1.1

0.4

97436 / Elkton / OR / 32.8 mi.

117

351

33.3

$33,950

5.7

2.0

0.0

0.5

97410 / Azalea / OR / 30.7 mi.

283

34.3

$35,000

6.5

1.7

0.3

1.9

0.2

97429 / Days Creek / OR / 25.9 mi.

239

38.5

$27,500

8.4

3.1

0.0

1.8

0.5

97484 / Tiller / OR / 40.9 mi.

126

37.3

$29,688

13.7

2.0

0.3

3.9

0.7

97473 / Scottsburg / OR / 39.8 mi.

167

14.4

$28,906

4.7

1.4

0.0

1.4

0.0

97467 / Reedsport / OR / 47.7 mi.

2,585

0.4

$27,009

7.9

3.9

0.0

1.3

0.5

File

or_the_news-review__roseburg

Time

5/21/05 12:11 PM

Page

500

Member

138950