Mail Tribune, Medford... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Mail Tribune, Medford

Medford, Oregon

Owner: Dow Jones (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

6.3

2004

0.0

2003

0.0

2002

0.0

2001

2.9

2000

2.6

1999

7.9

1998

10.0

1997

7.7

1996

7.7

1995

10.3

1994

7.7

1993

9.8

1992

8.3

1991

8.1

1990

8.3

The latest year at peak is

1995

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Mail Tribune, Medford

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

6.3

11.5

2004

0.0

11.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Dow Jones (N.Y.),

has a companywide, circulation-weighted Diversity Index of 53.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Mail Tribune, Medford

This newspaper's Newsroom Diversity Index is 55.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 48 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,278 ranks 338 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Mail Tribune, Medford

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.8

11,932

Black

0.4

667

Asian and Pacific Islander

1.1

1,833

Native-American

1.0

1,746

Other non-white

0.1

191

Multi-racial

2.1

3,695

Non-white

11.5

20,064

White

88.6

155,099

Total

175,163

Home county: Jackson

Race/ethnicity

% of population

Number of residents

Hispanic

6.7

12,126

Black

0.4

674

Asian and Pacific Islander

1.0

1,874

Native-American

1.0

1,782

Other non-white

0.1

198

Multi-racial

2.1

3,820

Non-white

11.3

20,474

White

88.7

160,795

Total

181,269

The home county of this newspaper is Jackson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Mail Tribune, Medford

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

97504 / Medford / OR / 7.5 mi.

8,242

16,692

49.4

$43,891

9.9

5.4

0.3

0.7

1.6

97501 / Medford / OR / 0 mi.

4,917

14,286

34.4

$30,098

17.4

12.5

0.5

1.2

0.9

97502 / Central Point / OR / 9.8 mi.

3,307

8,548

38.7

$41,199

8.0

4.3

0.2

0.8

0.7

97520 / Ashland / OR / 18.2 mi.

2,347

10,280

22.8

$35,077

9.5

3.4

0.5

1.0

1.7

97524 / Eagle Point / OR / 17.9 mi.

1,530

3,868

39.6

$39,110

8.1

3.9

0.2

1.3

0.5

97530 / Jacksonville / OR / 11.2 mi.

1,149

2,691

42.7

$41,520

6.7

3.2

0.2

0.5

97540 / Talent / OR / 10.9 mi.

830

3,055

27.2

$31,795

14.6

10.9

0.4

0.9

0.5

97503 / White City / OR / 21.3 mi.

806

2,775

29.0

$32,575

17.2

11.7

0.7

1.5

0.6

97535 / Phoenix / OR / 4.5 mi.

769

1,820

42.3

$31,345

13.5

8.7

0.8

1.1

0.7

97525 / Gold Hill / OR / 18 mi.

555

2,204

25.2

$33,397

7.5

3.9

0.2

1.0

0.5

97526 / Grants Pass / OR / 47.2 mi.

512

13,131

3.9

$32,260

9.1

4.7

0.3

1.0

0.9

97539 / Shady Cove / OR / 24.3 mi.

426

1,170

36.4

$35,435

6.5

2.7

0.1

1.9

0.3

97537 / Rogue River / OR / 25.7 mi.

208

2,851

7.3

$33,166

7.5

3.7

0.2

1.0

0.6

97541 / Trail / OR / 32.9 mi.

165

544

30.3

$31,292

6.5

3.5

0.0

0.7

0.3

97527 / Grants Pass / OR / 27.8 mi.

158

11,876

1.3

$31,901

7.7

4.2

0.2

1.0

0.5

96097 / Yreka / CA / 36.1 mi.

145

4,066

3.6

$29,392

15.1

5.0

0.4

5.1

1.7

97536 / Prospect / OR / 43.4 mi.

142

361

39.3

$28,906

5.1

2.0

0.1

1.0

0.3

97415 / Brookings / OR / 61.2 mi.

100

5,945

1.7

$30,199

9.9

3.9

0.2

2.2

0.9

97522 / Butte Falls / OR / 30.4 mi.

235

32.3

$28,542

8.1

3.3

0.0

1.9

0.5

96044 / Hornbrook / CA / 32.4 mi.

443

14.7

$26,635

13.6

6.5

0.3

3.4

0.2

97523 / Cave Junction / OR / 37.4 mi.

2,543

2.1

$21,539

10.6

4.4

0.3

2.0

0.8

95531 / Crescent City / CA / 60.3 mi.

7,788

0.7

$29,718

29.0

13.5

4.8

4.6

2.5

96064 / Montague / CA / 46.8 mi.

1,809

2.4

$30,016

11.6

4.6

0.3

3.6

0.4

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