Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Shawnee News-Star
Shawnee, Oklahoma
Owner: Morris Communications (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	16.7
2003	6.7
2002	Did not report
2001	15.4
2000	5.9
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Shawnee News-Star
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	20.4	N/A
2004	16.7	20.4	82
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Communications (Ga.),
has a companywide, circulation-weighted Diversity Index of 21.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Shawnee News-Star
		This paper
						Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 9,425 ranks 829 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Shawnee News-Star
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.2	1,653
Black	2.7	2,007
Asian and Pacific Islander	0.6	468
Native-American	10.6	7,844
Other non-white	0.1	36
Multi-racial	4.2	3,136
Non-white	20.4	15,144
White	79.6	59,068
Total		74,212
	Home county:  Pottawatomie
Race/ethnicity	% of population	Number of residents
Hispanic	2.4	1,544
Black	2.9	1,881
Asian and Pacific Islander	0.7	453
Native-American	10.9	7,154
Other non-white	0.1	32
Multi-racial	4.3	2,832
Non-white	21.2	13,896
White	78.8	51,625
Total		65,521
The home county of this newspaper is Pottawatomie.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Shawnee News-Star
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
74801 / Shawnee / OK / 0 mi.	3,425	8,710	39.3	$28,762	24.0	2.6	3.8	12.7	0.5
74804 / Shawnee / OK / 7.8 mi.	2,695	6,671	40.4	$35,288	19.5	2.3	2.4	10.0	1.4
74873 / Tecumseh / OK / 8.2 mi.	1,195	3,912	30.5	$31,330	19.5	1.9	1.9	10.4	0.2
74851 / McLoud / OK / 11.9 mi.	468	2,849	16.4	$36,975	20.1	2.8	3.5	8.8	0.6
74868 / Seminole / OK / 14.6 mi.	363	4,748	7.6	$26,794	25.0	2.2	3.0	14.9	0.3
74864 / Prague / OK / 20.5 mi.	330	1,808	18.3	$29,656	14.3	1.1	2.1	7.7	0.2
74855 / Meeker / OK / 15.2 mi.	292	1,569	18.6	$34,692	13.8	1.4	0.6	7.7	0.2
74834 / Chandler / OK / 27.1 mi.	155	2,648	5.9	$32,199	15.7	1.5	5.3	5.2	0.4
74854 / Maud / OK / 15.8 mi.	153	770	19.9	$26,053	23.3	1.8	0.1	15.8	0.2
74840 / Earlsboro / OK / 8 mi.	150	611	24.5	$32,083	25.4	2.3	5.5	11.5	0.2
74826 / Asher / OK / 23.7 mi.	84	443	19.0	$29,219	19.4	2.1	0.2	12.5	0.2
74852 / Macomb / OK / 14.7 mi.	84	536	15.7	$30,735	14.3	1.0	0.7	5.4	0.4
74079 / Stroud / OK / 37.2 mi.	67	1,905	3.5	$27,868	17.2	2.0	2.8	8.7	0.4
74878 / Wanette / OK / 22.1 mi.	35	542	6.5	$31,905	13.4	0.9	0.0	8.7	0.1
74860 / Paden / OK / 25.3 mi.	27	562	4.8	$29,207	20.1	0.9	2.1	12.7	0.1
File	ok_the_shawnee_news-star
Time	5/21/05 11:05 PM
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