Muskogee Daily Phoenix and Times-Democrat... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Muskogee Daily Phoenix and Times-Democrat

Muskogee, Oklahoma

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

43.5

2004

40.0

2003

46.7

2002

33.3

2001

61.1

2000

50.0

1999

22.2

1998

30.0

1997

31.6

1996

33.3

1995

47.6

1994

38.9

1993

28.6

1992

35.0

1991

Did not report

1990

Did not report

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Muskogee Daily Phoenix and Times-Democrat

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

43.5

36.9

118

2004

40.0

36.9

108

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Muskogee Daily Phoenix and Times-Democrat

This newspaper's Newsroom Diversity Index is 118.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 36 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 16,455 ranks 572 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Muskogee Daily Phoenix and Times-Democrat

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.0

3,968

Black

7.9

10,480

Asian and Pacific Islander

0.5

598

Native-American

19.2

25,660

Other non-white

0.1

Multi-racial

6.4

8,540

Non-white

36.9

49,315

White

63.1

84,273

Total

133,588

Home county: Muskogee

Race/ethnicity

% of population

Number of residents

Hispanic

2.7

1,857

Black

13.1

9,076

Asian and Pacific Islander

0.6

415

Native-American

14.7

10,175

Other non-white

0.1

Multi-racial

6.2

4,282

Non-white

37.2

25,845

White

62.8

43,606

Total

69,451

The home county of this newspaper is Muskogee.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Muskogee Daily Phoenix and Times-Democrat

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

74403 / Muskogee / OK / 3.7 mi.

6,921

12,154

56.9

$30,728

29.2

3.3

3.9

15.1

0.8

74401 / Muskogee / OK / 0 mi.

3,826

6,955

55.0

$24,118

53.3

2.4

34.5

9.6

0.9

74434 / Fort Gibson / OK / 10.6 mi.

1,299

3,037

42.8

$36,263

32.5

3.8

1.8

20.3

0.2

74464 / Tahlequah / OK / 25.2 mi.

1,259

10,423

12.1

$25,381

47.6

5.3

1.6

33.2

0.4

74426 / Checotah / OK / 17.6 mi.

986

3,751

26.3

$26,471

28.4

1.3

4.5

14.9

0.2

74467 / Wagoner / OK / 19.9 mi.

824

5,446

15.1

$33,466

26.3

2.0

6.0

12.7

0.3

74470 / Webbers Falls / OK / 16 mi.

460

625

73.6

$22,500

34.9

1.4

0.1

28.2

0.1

74446 / Okay / OK / 11.9 mi.

405

280

144.6

$20,833

35.7

3.7

4.2

21.0

0.1

74469 / Warner / OK / 13.6 mi.

313

736

42.5

$25,662

35.7

1.7

4.4

23.8

0.1

74455 / Porum / OK / 22.4 mi.

298

1,222

24.4

$21,960

29.6

1.0

0.5

21.6

0.1

74432 / Eufaula / OK / 34.3 mi.

289

3,889

7.4

$25,085

23.8

1.1

3.0

14.5

0.2

74454 / Porter / OK / 14.6 mi.

274

1,098

25.0

$32,151

32.9

1.1

14.7

10.9

0.0

74450 / Oktaha / OK / 9.5 mi.

244

611

39.9

$34,758

29.9

1.0

2.6

18.2

0.3

74423 / Braggs / OK / 10.3 mi.

234

416

56.3

$26,447

28.0

0.6

0.8

18.1

0.1

74436 / Haskell / OK / 20.3 mi.

213

1,637

13.0

$30,243

28.1

1.5

8.6

11.4

0.1

74422 / Boynton / OK / 17.6 mi.

205

319

64.3

$26,765

49.6

1.0

31.0

9.2

0.0

74441 / Hulbert / OK / 20.6 mi.

202

1,736

11.6

$28,373

41.0

1.7

0.2

32.5

0.2

74435 / Gore / OK / 17.3 mi.

173

1,274

13.6

$28,588

29.4

1.5

0.3

20.8

0.1

74462 / Stigler / OK / 31 mi.

161

3,017

5.3

$23,724

21.2

1.6

0.0

13.7

0.3

74960 / Stilwell / OK / 42.1 mi.

4,460

2.0

$23,348

60.2

3.5

0.2

49.5

0.1

74962 / Vian / OK / 24.1 mi.

1,995

2.7

$25,560

40.6

1.4

3.6

25.7

0.1

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