The News-Herald, Willoughby... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The News-Herald, Willoughby

Willoughby, Ohio

Owner: Journal Register (N.J.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

0.0

2000

1.9

1999

5.3

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The News-Herald, Willoughby

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

4.9

N/A

2004

N/A

4.8

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Journal Register (N.J.),

has a companywide, circulation-weighted Diversity Index of 24.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The News-Herald, Willoughby

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 45,839 ranks 230 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The News-Herald, Willoughby

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

4,223

Black

1.7

4,832

Asian and Pacific Islander

0.8

2,308

Native-American

0.1

275

Other non-white

0.1

157

Multi-racial

0.8

2,284

Non-white

4.8

14,079

White

95.2

277,421

Total

291,500

Home county: Lake

Race/ethnicity

% of population

Number of residents

Hispanic

1.7

3,879

Black

2.0

4,447

Asian and Pacific Islander

0.9

2,071

Native-American

0.1

226

Other non-white

0.1

142

Multi-racial

0.8

1,865

Non-white

5.6

12,630

White

94.5

214,881

Total

227,511

The home county of this newspaper is Lake.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The News-Herald, Willoughby

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

44060 / Mentor on the Lake / OH / 5.1 mi.

10,699

24,114

44.4

$55,781

3.3

0.8

0.6

0.1

1.1

44077 / Painesville / OH / 10 mi.

7,929

19,203

41.3

$46,857

12.1

5.0

0.1

0.5

44094 / Willowick / OH / 0 mi.

6,047

14,994

40.3

$47,258

3.6

0.7

1.0

0.1

1.1

44095 / Willowick / OH / 1.7 mi.

4,665

14,433

32.3

$43,629

2.9

0.7

0.6

0.1

0.8

44024 / Lake Aquilla / OH / 11.2 mi.

2,379

8,273

28.8

$56,160

2.2

0.4

0.6

0.1

0.4

44057 / South Madison / OH / 19.3 mi.

2,331

7,013

33.2

$45,971

2.7

1.1

0.3

0.2

0.3

44092 / Willowick / OH / 3.1 mi.

2,189

7,630

28.7

$44,096

8.5

0.6

4.9

0.1

2.0

44081 / Perry / OH / 15.6 mi.

1,160

2,275

51.0

$53,091

2.2

0.9

0.2

0.1

0.3

44123 / Shore / OH / 5.5 mi.

746

8,543

8.7

$36,157

23.7

1.1

19.9

0.1

1.0

44124 / Pepper Pike / OH / 8.5 mi.

658

18,512

3.6

$46,955

7.2

0.9

2.6

0.0

3.0

44004 / Plymouth Township / OH / 33.6 mi.

622

14,444

4.3

$32,068

12.5

3.7

6.4

0.2

0.5

44041 / Geneva on the Lake / OH / 24.2 mi.

618

6,090

10.1

$36,371

5.9

3.7

0.8

0.1

0.3

44026 / Chesterland / OH / 7.5 mi.

614

4,401

14.0

$67,150

2.5

0.8

0.6

0.0

0.6

44062 / Middlefield / OH / 22.8 mi.

426

3,865

11.0

$39,288

1.8

0.6

0.4

0.1

44132 / Noble / OH / 4.4 mi.

409

6,886

5.9

$35,833

38.0

1.1

33.8

0.1

1.0

44143 / Richmond Heights / OH / 6 mi.

291

9,666

3.0

$53,877

20.9

1.1

14.1

0.0

4.5

44065 / Newbury / OH / 14 mi.

281

1,486

18.9

$58,583

3.0

0.4

1.3

0.2

0.5

44021 / Burton / OH / 17.4 mi.

254

2,304

11.0

$51,486

2.6

0.5

0.6

0.1

0.3

44086 / Thompson / OH / 17.8 mi.

225

830

27.1

$51,076

2.3

0.5

0.6

0.1

0.2

44119 / Euclid / OH / 7 mi.

210

6,107

3.4

$37,307

20.3

1.5

16.4

0.1

0.8

44047 / New Lyme / OH / 33 mi.

201

3,449

5.8

$41,855

4.2

0.7

2.2

0.2

44064 / Montville / OH / 17.9 mi.

195

587

33.2

$52,134

2.7

0.2

1.2

0.1

0.7

44110 / East Cleveland / OH / 8.5 mi.

176

11,188

1.6

$22,963

77.0

1.0

73.8

0.3

0.1

44117 / Euclid / OH / 6.7 mi.

155

5,885

2.6

$28,634

53.8

1.0

50.7

0.1

0.6

44072 / Russell Township / OH / 11.4 mi.

120

1,546

7.8

$71,635

3.8

0.9

1.1

0.1

0.9

44022 / South Russell / OH / 12.2 mi.

113

6,833

1.7

$86,154

5.4

0.7

2.5

0.0

1.6

44255 / Shalersville / OH / 24.4 mi.

3,088

3.2

$47,512

2.3

0.6

0.2

0.1

44080 / Parkman / OH / 24.2 mi.

224.4

$38,393

0.0

44048 / Kingsville / OH / 39.5 mi.

887

7.7

$38,750

1.7

0.2

0.7

0.1

44023 / Chagrin Falls / OH / 16.8 mi.

4,798

1.3

$83,443

6.4

0.7

4.3

0.0

0.5

44121 / South Euclid / OH / 9 mi.

14,457

0.4

$46,812

37.6

1.1

33.0

0.1

1.5

44030 / Monroe Township / OH / 44.4 mi.

6,398

0.9

$33,373

3.9

1.0

0.2

0.5

44085 / Rome / OH / 27.2 mi.

1,047

4.9

$44,514

3.2

0.7

1.3

0.2

0.1

44040 / Gates Mills / OH / 6.9 mi.

1,072

3.6

$123,980

6.5

1.6

0.8

0.2

3.1

44122 / Woodmere / OH / 11.7 mi.

14,541

0.2

$60,281

35.9

0.9

30.6

0.1

2.8

44010 / Austinburg / OH / 28.5 mi.

648

4.5

$46,490

2.1

0.4

0.5

0.1

0.3

44076 / Orwell / OH / 29.2 mi.

1,614

1.3

$38,958

4.7

0.8

2.5

0.2

44118 / University Heights / OH / 10.9 mi.

17,725

0.1

$51,437

42.3

1.6

36.5

0.1

1.9

44139 / Solon / OH / 15.8 mi.

7,754

0.1

$77,600

12.5

0.7

6.0

0.0

4.8

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