Sandusky Register... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Sandusky Register

Sandusky, Ohio

Owner: Sandusky Newspapers (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

7.4

2002

Did not report

2001

7.4

2000

8.0

1999

3.8

1998

0.0

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Sandusky Register

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

9.8

N/A

2004

N/A

9.7

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Sandusky Newspapers (Ohio),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Sandusky Register

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 23,213 ranks 418 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Sandusky Register

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.7

3,770

Black

5.4

7,426

Asian and Pacific Islander

0.3

466

Native-American

0.2

255

Other non-white

0.1

Multi-racial

1.1

1,485

Non-white

9.7

13,491

White

90.3

125,142

Total

138,633

Home county: Erie

Race/ethnicity

% of population

Number of residents

Hispanic

2.1

1,664

Black

8.6

6,820

Asian and Pacific Islander

0.4

299

Native-American

0.2

133

Other non-white

0.1

Multi-racial

1.3

1,066

Non-white

12.6

10,041

White

87.4

69,510

Total

79,551

The home county of this newspaper is Erie.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Sandusky Register

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

44870 / Sandusky / OH / 0 mi.

11,520

17,784

64.8

$35,985

20.5

2.5

15.4

0.2

0.5

44839 / Shinrock / OH / 8 mi.

2,932

5,019

58.4

$50,982

3.9

1.6

0.8

0.1

0.6

44811 / Bellevue / OH / 12.6 mi.

1,483

5,104

29.1

$42,900

3.2

2.2

0.2

0.1

0.2

43452 / Port Clinton / OH / 11.1 mi.

1,276

6,012

21.2

$38,947

7.8

5.1

1.5

0.2

0.3

44857 / Olena / OH / 13.8 mi.

1,100

8,810

12.5

$40,821

6.2

3.3

1.5

0.2

0.3

44824 / Castalia / OH / 5.2 mi.

1,042

1,541

67.6

$56,344

3.4

2.1

0.2

0.4

0.0

44846 / Milan / OH / 9.7 mi.

771

1,228

62.8

$56,726

2.2

1.0

0.2

0.1

0.3

43440 / Marblehead / OH / 6.6 mi.

622

1,954

31.8

$42,007

2.9

1.4

0.5

0.4

0.2

43410 / Clyde / OH / 14.3 mi.

488

3,756

13.0

$40,179

5.5

4.1

0.2

0.1

0.3

44847 / Steuben / OH / 14.1 mi.

388

1,284

30.2

$47,244

1.9

0.9

0.1

0.2

0.1

44814 / Berlinville / OH / 13.4 mi.

289

970

29.8

$48,977

2.8

1.7

0.2

0.1

0.0

44890 / Willard / OH / 23.2 mi.

193

4,431

4.4

$36,745

10.4

8.2

0.9

0.2

0.3

43420 / Fremont / OH / 20.3 mi.

192

12,588

1.5

$38,396

15.9

9.2

4.9

0.1

0.3

43464 / Vickery / OH / 11.4 mi.

156

570

27.4

$39,956

5.0

3.6

0.1

0.5

0.1

44089 / Vermilion on the Lake / OH / 16.1 mi.

132

6,246

2.1

$51,290

3.0

1.7

0.2

43438 / Kelleys Island / OH / 11.1 mi.

183

42.6

$35,500

0.5

0.3

0.0

43449 / Oak Harbor / OH / 21.4 mi.

3,175

2.0

$47,720

3.0

2.0

0.1

0.4

44807 / Siam / OH / 24.8 mi.

968

6.3

$43,438

1.2

0.4

0.0

0.1

0.0

44826 / East Townsend / OH / 17 mi.

607

9.4

$40,573

2.4

0.8

0.2

0.0

0.1

43456 / Put in Bay / OH / 14.7 mi.

355

14.4

$47,604

1.3

0.5

0.3

0.1

0.0

44851 / Ruggles / OH / 25.8 mi.

1,934

2.0

$38,719

3.6

0.8

1.4

0.1

0.3

44836 / Green Springs / OH / 21.7 mi.

908

4.1

$40,660

5.8

4.0

0.2

0.4

44855 / North Fairfield / OH / 21.9 mi.

428

5.6

$45,132

5.6

3.5

0.1

0.2

44889 / West Clarksfield / OH / 20.3 mi.

2,302

1.0

$51,651

2.4

1.4

0.2

0.1

44837 / Shenandoah / OH / 27.6 mi.

1,541

1.2

$35,222

1.6

0.5

0.0

0.1

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