Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Staten Island Advance
Staten Island, New York
Owner: Advance (Newhouse) (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	12.7
2004	12.0
2003	13.2
2002	13.5
2001	11.4
2000	10.1
1999	10.1
1998	16.2
1997	17.3
1996	16.3
1995	17.6
1994	19.7
1993	15.1
1992	8.1
1991	Did not report
1990	Did not report
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Staten Island Advance
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	12.7	28.7	44
2004	12.0	28.7	42
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Advance (Newhouse) (N.Y.),
has a companywide, circulation-weighted Diversity Index of 63.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Staten Island Advance
This newspaper's Newsroom Diversity Index is 44.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 51 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 61,443 ranks 170 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Staten Island Advance
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	12.1	53,629
Black	8.9	39,773
Asian and Pacific Islander	5.6	25,059
Native-American	0.1	599
Other non-white	0.2	871
Multi-racial	1.8	7,845
Non-white	28.7	127,776
White	71.3	317,177
Total		444,953
	Home county:  Richmond
Race/ethnicity	% of population	Number of residents
Hispanic	12.1	53,550
Black	9.0	39,704
Asian and Pacific Islander	5.6	24,905
Native-American	0.1	599
Other non-white	0.2	857
Multi-racial	1.8	7,797
Non-white	28.7	127,412
White	71.3	316,316
Total		443,728
The home county of this newspaper is Richmond.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Staten Island Advance
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
10314 / Staten Island / NY / 4.5 mi.	12,926	30,313	42.6	$59,560	23.9	8.4	2.7	0.1	10.7
10312 / Staten Island / NY / 6.5 mi.	9,559	20,056	47.7	$67,728	11.1	5.7	0.6	0.1	3.9
10306 / Staten Island / NY / 3.2 mi.	9,182	20,793	44.2	$55,413	14.1	8.4	1.1	0.1	3.3
10305 / Staten Island / NY / 0 mi.	5,750	14,142	40.7	$48,944	25.7	13.5	3.1	0.1	6.3
10308 / Staten Island / NY / 5 mi.	5,099	9,439	54.0	$61,868	8.8	5.3	0.3	0.0	2.4
10301 / Staten Island / NY / 2.6 mi.	4,945	14,443	34.2	$45,620	50.3	18.3	22.0	0.3	6.6
10309 / Staten Island / NY / 8.7 mi.	4,025	8,828	45.6	$65,397	13.3	6.4	2.4	0.1	3.6
10310 / Staten Island / NY / 3.4 mi.	3,647	8,092	45.1	$46,198	46.5	19.4	20.3	0.2	3.8
10304 / Staten Island / NY / 1.2 mi.	3,617	13,258	27.3	$41,041	55.8	18.4	28.3	0.2	5.9
10302 / Staten Island / NY / 4.1 mi.	2,373	5,542	42.8	$42,452	48.7	25.7	17.6	0.2	2.8
10303 / Staten Island / NY / 5.7 mi.	2,362	7,388	32.0	$42,463	68.1	27.6	31.4	0.3	5.1
10307 / Staten Island / NY / 10.6 mi.	2,114	4,047	52.2	$64,159	8.9	5.3	0.6	0.1	2.2
10004 / New York / NY / 8.2 mi.	588	622	94.5	$101,868	29.7	6.5	5.6	0.0	12.6
11209 / Brooklyn / NY / 3.1 mi.	34	31,511	0.1	$44,518	27.7	11.0	1.4	0.1	10.1
11212 / Brooklyn / NY / 9.7 mi.	10	28,504	0.0	$20,839	99.4	13.9	82.0	0.2	0.6
File	ny_staten_island_advance
Time	5/20/05 6:33 PM
Page	170
Member	131450