Reno Gazette-Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Reno Gazette-Journal

Reno, Nevada

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

17.6

2004

16.9

2003

16.7

2002

16.7

2001

11.9

2000

16.7

1999

15.8

1998

16.9

1997

17.6

1996

16.9

1995

15.3

1994

11.1

1993

10.1

1992

6.3

1991

Did not report

1990

12.5

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Reno Gazette-Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

17.6

24.7

2004

16.9

24.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Reno Gazette-Journal

This newspaper's Newsroom Diversity Index is 71.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 27 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 66,409 ranks 150 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Reno Gazette-Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

15.3

77,754

Black

1.8

9,072

Asian and Pacific Islander

3.6

18,229

Native-American

1.8

9,334

Other non-white

0.1

600

Multi-racial

2.0

10,251

Non-white

24.6

125,240

White

75.4

384,612

Total

509,852

Home county: Washoe

Race/ethnicity

% of population

Number of residents

Hispanic

16.6

56,301

Black

2.0

6,734

Asian and Pacific Islander

4.7

15,799

Native-American

1.5

5,181

Other non-white

0.1

432

Multi-racial

2.1

7,204

Non-white

27.0

91,651

White

73.0

247,835

Total

339,486

The home county of this newspaper is Washoe.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Reno Gazette-Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

89502 / Reno / NV / 0 mi.

8,455

18,532

45.6

$34,237

44.6

33.6

2.3

1.9

4.5

89509 / Reno / NV / 5.2 mi.

7,999

18,736

42.7

$54,334

16.3

8.4

1.3

0.7

4.1

89511 / Reno / NV / 7.9 mi.

5,894

11,271

52.3

$63,279

11.4

5.5

0.9

0.5

2.6

89431 / Sparks / NV / 3.1 mi.

4,310

13,722

31.4

$37,473

38.7

27.8

2.5

1.2

5.1

89503 / Reno / NV / 5.9 mi.

3,854

12,881

29.9

$38,913

22.6

9.9

1.7

0.9

7.3

89434 / Sparks / NV / 5.1 mi.

3,470

8,148

42.6

$51,054

23.1

11.4

2.2

0.7

6.4

89506 / Reno / NV / 18.4 mi.

3,432

11,118

30.9

$50,510

20.3

11.9

2.0

1.6

2.2

89436 / Sparks / NV / 9.3 mi.

3,257

7,259

44.9

$70,327

15.3

6.6

1.0

2.5

3.0

89523 / Reno / NV / 10.7 mi.

2,366

6,534

36.2

$59,212

18.5

6.7

1.3

0.5

7.5

89512 / Reno / NV / 5 mi.

2,152

8,976

24.0

$28,726

49.6

31.5

5.4

1.3

8.8

89701 / Carson City / NV / 25 mi.

1,836

9,328

19.7

$43,101

24.5

16.2

2.9

1.9

2.0

89501 / Reno / NV / 4.1 mi.

1,615

1,567

103.1

$22,342

36.6

17.1

4.0

1.2

12.1

89410 / Gardnerville / NV / 38.3 mi.

1,554

7,745

20.1

$49,522

12.9

7.6

0.3

2.3

1.0

89433 / Sun Valley / NV / 8 mi.

1,309

6,476

20.2

$41,830

29.6

21.0

2.1

1.5

2.8

89703 / Carson City / NV / 24.3 mi.

1,179

4,098

28.8

$50,000

11.9

5.2

0.3

3.5

1.6

89406 / Fallon / NV / 75.5 mi.

1,102

8,895

12.4

$40,815

20.2

8.7

1.6

4.5

2.8

89706 / Carson City / NV / 22.8 mi.

927

7,385

12.6

$36,891

22.1

16.4

0.6

1.8

1.6

89423 / Minden / NV / 35.9 mi.

922

3,184

29.0

$58,110

8.7

5.4

0.1

0.7

0.9

89445 / Winnemucca / NV / 140 mi.

842

5,415

15.5

$48,411

23.4

18.6

0.5

1.7

0.7

89408 / Fernley / NV / 32.3 mi.

738

3,189

23.1

$44,581

13.8

8.8

0.3

1.4

0.9

89447 / Yerington / NV / 55 mi.

531

3,150

16.9

$33,392

25.0

17.5

0.9

4.5

0.4

89439 / Verdi / NV / 12.9 mi.

458

590

77.6

$57,283

5.2

2.8

0.4

0.3

0.8

96161 / Truckee / CA / 24.8 mi.

410

5,889

7.0

$58,113

15.4

12.2

0.2

0.5

0.9

93514 / Bishop / CA / 157.2 mi.

404

5,642

7.2

$37,969

22.4

11.1

0.1

8.0

0.9

89419 / Lovelock / NV / 83.9 mi.

359

1,378

26.1

$40,287

33.6

20.4

7.0

3.6

0.7

89403 / Dayton / NV / 21 mi.

342

3,103

11.0

$43,986

12.3

8.7

0.4

1.0

0.8

89449 / Stateline / NV / 38 mi.

309

1,682

18.4

$46,550

19.1

12.0

0.7

0.5

4.2

89705 / Carson City / NV / 28.4 mi.

289

1,614

17.9

$56,129

13.2

9.5

0.4

0.9

89801 / Elko / NV / 231.6 mi.

281

7,529

3.7

$48,656

27.4

19.4

0.3

4.7

1.1

96130 / Susanville / CA / 86.2 mi.

273

5,563

4.9

$38,386

30.7

14.2

9.0

3.1

1.5

89415 / Hawthorne / NV / 83.4 mi.

264

1,731

15.3

$34,965

18.8

8.4

5.5

2.3

1.0

89704 / Washoe Valley / NV / 14.1 mi.

257

1,608

16.0

$63,889

6.6

3.5

0.3

0.7

1.0

89049 / Tonopah / NV / 201.1 mi.

213

1,193

17.9

$37,692

13.6

5.9

1.8

2.3

0.7

89444 / Wellington / NV / 55.2 mi.

212

1,071

19.8

$35,993

15.4

11.6

0.5

1.2

0.6

89429 / Silver Springs / NV / 26.5 mi.

207

2,552

8.1

$34,381

11.5

4.7

0.9

1.8

0.7

93517 / Bridgeport / CA / 93.3 mi.

188

301

62.5

$36,281

25.3

15.3

2.1

4.4

1.7

96143 / Kings Beach / CA / 22.1 mi.

180

1,749

10.3

$38,366

44.2

41.5

0.3

0.7

0.6

96113 / Herlong / CA / 60.9 mi.

172

369

46.6

$34,405

30.9

10.6

9.3

5.6

0.8

89440 / Virginia City / NV / 12.7 mi.

158

451

35.0

$37,311

8.0

3.4

0.1

2.1

0.5

89820 / Battle Mountain / NV / 172.3 mi.

148

1,878

7.9

$47,846

25.3

19.4

0.1

3.9

0.3

96145 / Tahoe City / CA / 31.6 mi.

129

1,683

7.7

$54,545

6.7

3.1

0.4

0.5

1.2

96122 / Portola / CA / 45.7 mi.

126

1,720

7.3

$32,692

16.9

10.1

0.5

2.1

0.8

96126 / Sierraville / CA / 29.3 mi.

121

140.7

$33,125

6.8

2.4

0.0

1.5

1.0

89442 / Wadsworth / NV / 30.5 mi.

106

410

25.9

$33,500

67.7

10.1

0.2

54.9

0.2

89448 / Zephyr Cove / NV / 34.4 mi.

105

1,180

8.9

$60,368

7.4

3.2

0.3

0.5

2.0

96103 / Blairsden-Graeagle / CA / 54.8 mi.

103

884

11.7

$50,888

5.4

2.2

0.2

0.8

0.5

89411 / Genoa / NV / 34.2 mi.

182

42.9

$85,299

9.5

5.0

0.7

0.5

89822 / Carlin / NV / 212.2 mi.

793

8.4

$49,500

14.1

8.2

1.9

1.7

0.6

89427 / Schurz / NV / 68 mi.

305

20.3

$24,412

87.7

10.0

2.0

72.0

0.2

93546 / Mammoth Lakes / CA / 134.5 mi.

3,273

1.6

$46,858

24.9

20.6

0.3

0.4

1.3

95971 / Quincy / CA / 69.4 mi.

2,690

1.7

$36,938

10.1

3.9

1.6

1.8

0.8

89301 / Ely / NV / 251.2 mi.

2,524

1.6

$37,210

23.1

12.2

5.0

3.1

1.2

89405 / Empire / NV / 50.3 mi.

151

25.8

$42,188

31.9

27.1

0.0

3.1

0.2

89316 / Eureka / NV / 189.3 mi.

429

5.8

$43,594

15.3

9.8

0.3

1.5

1.0

File

nv_reno_gazette-journal

Time

5/20/05 3:19 PM

Page

150

Member

126600