Las Vegas Sun... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Las Vegas Sun

Las Vegas, Nevada

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.4

2004

7.1

2003

8.8

2002

9.7

2001

9.0

2000

9.0

1999

Did not report

1998

0.0

1997

Did not report

1996

2.1

1995

4.8

1994

4.3

1993

2.3

1992

1.9

1991

2.7

1990

4.3

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Las Vegas Sun

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.4

70.8

2004

7.1

38.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Las Vegas Sun

This newspaper's Newsroom Diversity Index is 10.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 122 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jersey Journal, Jersey City, New Jersey, with a 34.6 percent non-white staff in a community that is 65 percent non-white. Its index is 53.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 40,565 ranks 258 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Las Vegas Sun

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

14.9

16,565

Black

16.1

17,889

Asian and Pacific Islander

4.8

5,313

Native-American

0.5

518

Other non-white

0.2

167

Multi-racial

2.6

2,915

Non-white

38.9

43,367

White

61.1

68,044

Total

111,411

Home county: Clark

Race/ethnicity

% of population

Number of residents

Hispanic

22.0

302,143

Black

8.8

121,401

Asian and Pacific Islander

5.6

77,090

Native-American

0.6

7,761

Other non-white

0.2

2,019

Multi-racial

2.7

36,682

Non-white

39.8

547,096

White

60.2

828,669

Total

1,375,765

The home county of this newspaper is Clark.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Las Vegas Sun

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

89101 / Las Vegas / NV / 5.8 mi.

1,746

16,823

10.4

$23,166

71.1

52.9

11.7

0.7

3.9

89030 / North Las Vegas / NV / 8.2 mi.

1,638

14,019

11.7

$31,306

84.6

62.9

18.4

0.5

1.5

89110 / Las Vegas / NV / 7.2 mi.

1,480

19,455

7.6

$43,073

56.2

35.1

11.3

0.7

6.2

89108 / Las Vegas / NV / 8.8 mi.

1,441

24,042

6.0

$44,204

41.9

21.9

11.9

0.7

4.4

89109 / Winchester / NV / 2.6 mi.

1,415

19,140

7.4

$27,429

53.8

34.4

8.9

0.5

6.6

89015 / Henderson / NV / 10.1 mi.

1,400

22,775

6.1

$50,970

21.0

12.4

3.3

0.8

2.2

89106 / Las Vegas / NV / 6.3 mi.

1,391

8,653

16.1

$28,527

78.8

28.9

44.7

0.5

3.1

89121 / Las Vegas / NV / 3.7 mi.

1,369

25,392

5.4

$40,542

32.5

18.9

6.1

0.8

4.1

89102 / Las Vegas / NV / 4.6 mi.

1,328

14,778

9.0

$32,674

54.4

38.0

7.2

0.5

6.0

89115 / Las Vegas / NV / 10 mi.

1,295

16,640

7.8

$31,370

60.8

33.5

20.1

0.8

3.4

89104 / Las Vegas / NV / 4.6 mi.

1,187

15,088

7.9

$34,252

51.5

34.8

6.3

0.6

7.2

89119 / Las Vegas / NV / 0.5 mi.

1,105

20,812

5.3

$30,609

50.7

31.7

7.9

0.6

7.2

89123 / Las Vegas / NV / 4.1 mi.

1,079

17,702

6.1

$57,630

28.9

12.7

3.6

0.4

9.0

89117 / Las Vegas / NV / 7.6 mi.

924

21,419

4.3

$52,328

27.2

9.2

5.9

0.3

8.6

89103 / Las Vegas / NV / 4 mi.

898

20,167

4.5

$36,953

41.8

22.5

6.4

0.6

8.9

89031 / North Las Vegas / NV / 11 mi.

888

11,307

7.9

$59,325

36.9

14.0

13.1

0.5

5.6

89128 / Las Vegas / NV / 10.5 mi.

849

16,283

5.2

$51,161

27.6

9.7

7.8

0.4

6.6

89032 / North Las Vegas / NV / 9 mi.

824

8,743

9.4

$53,332

53.0

17.6

26.4

0.5

5.1

89107 / Las Vegas / NV / 6.5 mi.

811

13,028

6.2

$40,444

38.2

24.5

6.5

0.4

4.1

89014 / Henderson / NV / 5 mi.

637

31,150

2.0

$56,876

23.6

10.5

4.1

0.4

5.7

89130 / Las Vegas / NV / 11.7 mi.

634

9,096

7.0

$60,129

22.4

9.6

6.4

0.4

3.6

89129 / Las Vegas / NV / 12.2 mi.

632

11,493

5.5

$63,373

25.0

9.2

6.9

0.4

5.5

89147 / Las Vegas / NV / 6.9 mi.

626

14,993

4.2

$55,295

36.6

13.1

4.5

0.4

14.9

89052 / Henderson / NV / 6.1 mi.

580

5,962

9.7

$70,089

19.8

8.2

3.1

0.4

5.8

89134 / Las Vegas / NV / 11.3 mi.

575

11,505

5.0

$59,486

12.9

3.7

2.5

0.2

4.9

89122 / Las Vegas / NV / 5.6 mi.

549

10,625

5.2

$35,431

35.6

21.6

6.8

0.6

3.7

89012 / Henderson / NV / 7 mi.

466

6,935

6.7

$62,261

16.9

6.9

2.9

0.3

4.5

89145 / Las Vegas / NV / 8.7 mi.

449

7,121

6.3

$54,320

25.6

11.7

5.6

0.6

4.8

89146 / Las Vegas / NV / 5.5 mi.

444

7,122

6.2

$44,820

32.7

16.0

6.9

0.5

6.0

89156 / Las Vegas / NV / 10.8 mi.

408

7,631

5.3

$46,543

37.0

17.8

9.9

1.0

4.6

89131 / Las Vegas / NV / 14.7 mi.

401

3,480

11.5

$61,779

23.4

10.5

6.2

0.6

3.2

89120 / Las Vegas / NV / 2.5 mi.

377

8,463

4.5

$51,449

28.5

15.9

4.4

0.5

5.1

89142 / Las Vegas / NV / 7.5 mi.

368

7,263

5.1

$52,897

46.4

21.9

8.9

0.6

11.5

89005 / Willow Beach / NV / 17.5 mi.

350

6,444

5.4

$50,622

8.2

4.3

0.7

0.5

0.8

89144 / Las Vegas / NV / 11.2 mi.

297

4,668

6.4

$70,136

22.9

6.9

4.4

0.4

8.1

89149 / Las Vegas / NV / 15.1 mi.

287

4,168

6.9

$74,482

15.4

6.2

4.2

0.4

2.7

89113 / Las Vegas / NV / 5.8 mi.

252

3,480

7.2

$61,057

27.4

10.2

3.7

0.5

9.8

89135 / Las Vegas / NV / 11.2 mi.

232

1,490

15.6

$62,629

26.1

8.2

4.2

0.5

10.5

89118 / Las Vegas / NV / 3.5 mi.

221

7,156

3.1

$42,067

35.4

14.0

6.1

0.6

10.6

89148 / Las Vegas / NV / 9.2 mi.

168

346

48.6

$92,707

28.8

7.3

1.1

0.1

15.7

89141 / Las Vegas / NV / 7 mi.

144

153.2

$108,579

14.9

12.2

0.4

0.0

1.9

89139 / Las Vegas / NV / 3.9 mi.

129

816

15.8

$74,706

12.8

7.1

1.3

0.5

2.0

89048 / Pahrump / NV / 46.7 mi.

121

10,220

1.2

$34,856

14.0

7.6

1.3

1.2

89143 / Las Vegas / NV / 16.8 mi.

819

10.9

$67,411

28.4

13.3

5.2

0.9

4.4

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