Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Times, Farmington
Farmington, New Mexico
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	28.6
2004	10.5
2003	11.8
2002	10.0
2001	4.5
2000	Did not report
1999	5.0
1998	0.0
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Times, Farmington
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	28.6	53.8	53
2004	10.5	54.2	19
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Times, Farmington
This newspaper's Newsroom Diversity Index is 53.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 80 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 17,579 ranks 538 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Times, Farmington
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.1	17,417
Black	0.4	426
Asian and Pacific Islander	0.3	321
Native-American	36.8	42,357
Other non-white	0.1	89
Multi-racial	1.5	1,727
Non-white	54.2	62,337
White	45.8	52,758
Total		115,095
	Home county:  San Juan
Race/ethnicity	% of population	Number of residents
Hispanic	15.0	17,057
Black	0.4	429
Asian and Pacific Islander	0.3	315
Native-American	36.3	41,290
Other non-white	0.1	89
Multi-racial	1.5	1,699
Non-white	53.5	60,879
White	46.5	52,922
Total		113,801
The home county of this newspaper is San Juan.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily Times, Farmington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
87401 / Farmington Munic / NM / 2.1 mi.	7,155	14,190	50.4	$34,207	45.0	18.8	0.7	23.2	0.4
87410 / Cedar Hill / NM / 10.9 mi.	1,995	5,502	36.3	$37,439	26.7	17.3	0.3	7.2	0.3
87413 / El Huerfano / NM / 9.5 mi.	1,959	4,393	44.6	$35,725	47.9	27.6	0.1	18.1	0.2
87402 / Farmington / NM / 2.8 mi.	1,926	3,039	63.4	$47,410	26.8	15.2	0.5	8.7	0.5
87420 / Tocito / NM / 24.7 mi.	1,195	2,864	41.7	$23,724	98.3	1.2	0.1	96.4	0.1
87417 / Kirtland / NM / 10.6 mi.	1,011	1,828	55.3	$44,455	58.4	9.5	0.2	46.3	0.3
87416 / Fruitland / NM / 12.6 mi.	424	1,329	31.9	$26,926	89.6	3.1	0.0	85.1	0.1
87421 / Waterflow / NM / 16.4 mi.	310	446	69.5	$26,250	82.2	3.7	0.1	77.3	0.1
87412 / Turley / NM / 21.8 mi.	260	264	98.5	$24,934	57.0	51.1	0.0	4.2	0.1
87415 / Flora Vista / NM / 6.3 mi.	201	620	32.4	$47,014	26.7	19.3	0.1	5.6	0.2
86514 / Tolacon / AZ / 62.6 mi.	156	1,051	14.8	$12,979	97.9	0.9	0.0	95.8	0.2
86033 / Oljato / AZ / 107.6 mi.	147	2,210	6.7	$22,911	96.0	1.0	0.1	94.0	0.1
87455 / Newcomb / NM / 40.6 mi.	143	469	30.5	$12,188	98.5	1.2	0.0	96.5	0.0
87528 / Lumberton / NM / 61.7 mi.	137	889	15.4	$27,396	95.7	15.2	0.0	79.2	0.0
87013 / Pueblo Pintado / NM / 62.5 mi.	122	1,693	7.2	$16,456	92.1	22.4	0.0	68.5	0.2
87301 / Williams Acres / NM / 83.4 mi.	108	7,482	1.4	$33,632	74.4	31.0	1.0	37.7	1.4
87418 / La Plata / NM / 15 mi.	67	355	18.9	$50,278	20.8	10.2	0.3	8.6	0.4
84534 / Montezuma Creek / UT / 68.8 mi.	64	438	14.6	$14,583	97.6	0.8	0.0	96.3	0.0
81321 / Hovenweep Nation / CO / 46.6 mi.	54	5,261	1.0	$31,625	21.7	11.3	0.2	7.9	0.3
86503 / Tsail / AZ / 81.3 mi.	47	2,920	1.6	$21,201	96.7	1.3	0.1	94.5	0.1
86515 / Window Rock / AZ / 84.8 mi.	32	1,237	2.6	$37,206	95.8	1.7	0.2	92.8	0.3
87313 / Standing Rock / NM / 61.1 mi.	32	1,692	1.9	$21,276	96.1	0.9	0.2	94.2	0.2
84536 / Monument Valley / UT / 136.2 mi.	27	363	7.4	$25,469	97.0	0.5	0.1	95.7	0.1
81326 / Redmesa / CO / 31.4 mi.	21	730	2.9	$40,721	10.6	7.0	0.4	2.2	0.1
File	nm_the_daily_times__farmington
Time	5/19/05 7:49 PM
Page	537
Member	128550