Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Journal, Vineland
Vineland, New Jersey
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	17.2
2004	12.0
2003	12.0
2002	9.1
2001	6.7
2000	4.2
1999	4.8
1998	30.4
1997	21.7
1996	23.8
1995	10.0
1994	20.0
1993	11.5
1992	8.3
1991	20.8
1990	22.7
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Journal, Vineland
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	17.2	33.1	52
2004	12.0	33.1	36
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Journal, Vineland
This newspaper's Newsroom Diversity Index is 52.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 84 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 17,065 ranks 554 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Journal, Vineland
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	18.1	22,735
Black	12.2	15,377
Asian and Pacific Islander	0.8	1,025
Native-American	0.4	484
Other non-white	0.1	132
Multi-racial	1.5	1,865
Non-white	33.1	41,618
White	66.9	84,074
Total		125,692
	Home county:  Cumberland
Race/ethnicity	% of population	Number of residents
Hispanic	19.0	27,823
Black	19.2	28,134
Asian and Pacific Islander	0.9	1,377
Native-American	0.7	1,077
Other non-white	0.1	136
Multi-racial	1.6	2,381
Non-white	41.6	60,928
White	58.4	85,510
Total		146,438
The home county of this newspaper is Cumberland.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily Journal, Vineland
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
08360 / Vineland / NJ / 0 mi.	7,281	14,281	51.0	$36,163	53.5	37.3	13.2	0.4	0.8
08332 / Millville / NJ / 11.8 mi.	4,198	12,544	33.5	$40,471	26.9	9.9	14.0	0.5	0.7
08361 / Vineland / NJ / 4.6 mi.	1,859	5,724	32.5	$51,839	20.3	11.1	6.3	0.1	1.8
08302 / Bridgeton / NJ / 12.9 mi.	675	13,576	5.0	$35,835	50.1	15.1	30.6	1.4	1.1
08318 / Elmer / NJ / 9.6 mi.	504	4,181	12.1	$54,987	11.9	3.2	6.6	0.3	0.6
08310 / Buena / NJ / 7.5 mi.	476	731	65.1	$30,833	14.1	7.6	4.2	0.1	0.1
08344 / Newfield / NJ / 4.4 mi.	452	2,018	22.4	$48,879	23.1	8.8	12.2	0.2	0.5
08341 / Minotola / NJ / 3.9 mi.	200	808	24.8	$32,204	32.8	20.9	8.7	0.4	0.6
08352 / Rosenhayn / NJ / 5.7 mi.	186	265	70.2	$38,056	38.8	11.4	24.5	0.7	0.1
08348 / Port Elizabeth / NJ / 13.2 mi.	177	186	95.2	$58,333	10.8	1.1	4.8	1.3	0.2
08328 / Malaga / NJ / 5.7 mi.	153	504	30.4	$58,833	11.0	4.5	4.3	0.5	0.3
08349 / Port Norris / NJ / 17.6 mi.	138	867	15.9	$39,602	33.4	3.7	26.4	1.2	0.1
08326 / Landisville / NJ / 5.1 mi.	137	453	30.2	$30,625	42.5	33.4	6.6	0.0	0.5
08322 / Franklinville / NJ / 7.6 mi.	118	3,142	3.8	$54,028	10.5	2.4	6.4	0.3	0.4
08311 / Cedarville / NJ / 15.6 mi.	91	624	14.6	$45,809	22.2	7.9	10.6	1.5	0.4
08340 / Milmay / NJ / 9.4 mi.	86	313	27.5	$43,352	10.6	3.9	3.8	0.1	0.2
08350 / Richland / NJ / 8.9 mi.	60	235	25.5	$60,833	33.5	7.3	25.6	0.0	0.1
08330 / Mays Landing / NJ / 15.9 mi.	52	7,704	0.7	$49,960	31.3	7.6	18.5	0.2	3.3
08316 / Dorchester / NJ / 16 mi.	47	111	42.3	$37,188	1.1	0.0	0.7	0.0	0.0
08037 / Hammonton / NJ / 17 mi.	43	7,683	0.6	$47,500	19.9	13.7	4.2	0.1	0.9
08324 / Heislerville / NJ / 17.6 mi.	40	159	25.2	$43,833	7.5	1.3	0.7	0.0	0.0
08345 / Newport / NJ / 16.6 mi.	40	337	11.9	$34,063	12.1	3.5	6.7	0.4	0.4
08094 / Williamstown / NJ / 10.9 mi.	35	11,808	0.3	$50,206	16.8	3.4	10.6	0.2	1.2
08329 / Mauricetown / NJ / 15 mi.	34	66	51.5	$58,036	2.5	2.5	0.0	0.0	0.0
08312 / Clayton / NJ / 11.8 mi.	33	2,441	1.4	$53,125	21.5	3.2	14.8	0.4	0.7
08317 / Dorothy / NJ / 12.4 mi.	32	375	8.5	$60,455	8.4	2.6	4.5	0.3	0.3
08314 / Delmont / NJ / 19.7 mi.	31	122	25.4	$39,000	71.3	15.5	52.5	0.7	0.6
08327 / Leesburg / NJ / 17 mi.	31	361	8.6	$37,212	53.9	10.9	41.1	0.3	0.1
File	nj_the_daily_journal__vineland
Time	5/19/05 7:27 PM
Page	553
Member	128250