Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Norfolk Daily News
Norfolk, Nebraska
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 0.0
2003 0.0
2002 0.0
2001 Did not report
2000 0.0
1999 Did not report
1998 0.0
1997 0.0
1996 0.0
1995 0.0
1994 0.0
1993 0.0
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Norfolk Daily News
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 6.0 N/A
2004 0.0 5.8 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Norfolk Daily News
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 17,125 ranks 551 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Norfolk Daily News
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.6 4,071
Black 0.4 474
Asian and Pacific Islander 0.3 288
Native-American 1.1 1,198
Other non-white 0.0 20
Multi-racial 0.5 533
  Non-white 5.8 6,584
White 94.2 106,306
Total 112,890
Home county:  Madison
Race/ethnicity % of population Number of residents
Hispanic 8.6 3,042
Black 0.9 318
Asian and Pacific Islander 0.4 149
Native-American 1.1 370
Other non-white 0.0 7
Multi-racial 0.6 218
  Non-white 11.7 4,104
White 88.4 31,122
Total 35,226
The home county of this newspaper is Madison.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Norfolk Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population		 Hispanic
% of
population		 Black
% of
population		 Native
% of
population		 Asian
% of
population
68701 / Norfolk / NE / 0.3 mi. 6,815 11,698 58.3 $36,179 10.3 6.9 1.1 1.2 0.4
68767 / Pierce / NE / 12.2 mi. 577 1,166 49.5 $36,743 1.2 0.6 0.0 0.2 0.2
68748 / Madison / NE / 13.2 mi. 489 1,086 45.0 $36,644 26.0 25.0 0.3 0.2 0.2
68763 / Willowdale / NE / 64.9 mi. 414 2,047 20.2 $31,565 1.9 1.0 0.0 0.4 0.2
68779 / Stanton / NE / 10.5 mi. 404 936 43.2 $34,963 3.1 1.6 0.2 0.4 0.2
68787 / Wayne / NE / 23.5 mi. 392 2,235 17.5 $30,170 4.1 1.2 1.3 0.4 0.4
68756 / Neligh / NE / 29.9 mi. 366 909 40.3 $30,719 1.6 1.1 0.0 0.1 0.0
68774 / South Yankton / NE / 51.2 mi. 348 116 300.0 $30,833 1.9 0.3 0.0 0.0 0.0
68715 / Battle Creek / NE / 8.8 mi. 342 564 60.6 $41,447 3.4 1.5 0.1 1.1 0.0
68729 / Creighton / NE / 36.5 mi. 342 807 42.4 $29,107 1.7 0.1 0.3 0.7 0.3
68769 / Plainview / NE / 27.4 mi. 327 829 39.4 $29,015 2.1 0.3 0.1 0.8 0.3
68781 / Tilden / NE / 19.6 mi. 297 626 47.4 $32,266 5.8 4.6 0.1 0.8 0.1
68765 / Osmond / NE / 21.7 mi. 280 545 51.4 $28,828 1.4 0.7 0.1 0.2 0.3
68791 / Wisner / NE / 24.2 mi. 276 770 35.8 $33,547 1.6 0.7 0.3 0.0 0.3
68718 / Bloomfield / NE / 38.3 mi. 273 847 32.2 $28,060 4.3 0.6 0.0 3.1 0.3
68620 / Boone / NE / 35.5 mi. 208 1,290 16.1 $32,875 1.3 0.9 0.0 0.1 0.1
68636 / Elgin / NE / 31.2 mi. 190 616 30.8 $30,400 0.5 0.1 0.1 0.0 0.0
68788 / West Point / NE / 36 mi. 190 2,044 9.3 $33,701 10.1 9.4 0.0 0.2 0.2
68786 / Wausa / NE / 30.8 mi. 183 468 39.1 $28,478 1.8 1.0 0.3 0.1 0.1
68783 / Verdigre / NE / 47.1 mi. 182 510 35.7 $24,583 3.6 0.8 0.0 1.9 0.3
68758 / Newman Grove / NE / 25.1 mi. 180 500 36.0 $30,655 10.1 9.5 0.0 0.0 0.5
68739 / Hartington / NE / 38.9 mi. 178 1,168 15.2 $35,313 0.9 0.3 0.2 0.1 0.0
68629 / Clarkson / NE / 24.4 mi. 164 570 28.8 $31,458 2.3 2.2 0.0 0.0 0.0
68745 / Laurel / NE / 30.5 mi. 156 654 23.9 $31,786 0.8 0.5 0.0 0.1 0.1
68713 / Atkinson / NE / 81.1 mi. 154 964 16.0 $30,556 1.2 0.7 0.0 0.0 0.3
68752 / Meadow Grove / NE / 15.1 mi. 143 374 38.2 $32,045 3.0 1.8 0.0 0.8 0.2
68726 / Clearwater / NE / 36.7 mi. 138 340 40.6 $31,917 1.9 1.4 0.0 0.0 0.1
68735 / Ewing / NE / 46.7 mi. 131 427 30.7 $30,508 0.5 0.3 0.0 0.0 0.0
68727 / Coleridge / NE / 32.6 mi. 129 358 36.0 $31,957 1.0 0.3 0.0 0.0 0.0
68652 / Petersburg / NE / 36.7 mi. 128 314 40.8 $29,868 1.2 1.0 0.0 0.0 0.0
68740 / Hoskins / NE / 11.1 mi. 122 309 39.5 $34,271 2.1 0.9 0.0 0.2 0.7
68641 / Howells / NE / 27.9 mi. 121 480 25.2 $34,618 1.9 0.7 0.0 0.1 0.3
68790 / Winside / NE / 13.6 mi. 119 323 36.8 $28,875 1.3 0.5 0.2 0.0 0.4
68768 / Pilger / NE / 17.6 mi. 117 327 35.8 $33,229 2.1 1.5 0.1 0.0 0.1
68764 / Orchard / NE / 44.1 mi. 116 331 35.0 $23,750 1.1 0.2 0.0 0.1 0.0
68642 / Tarnov / NE / 22.1 mi. 112 648 17.3 $37,989 1.7 1.1 0.2 0.0 0.2
68760 / Verdel / NE / 54.7 mi. 107 449 23.8 $20,993 49.5 2.0 0.0 46.1 0.0
68716 / Beemer / NE / 29.9 mi. 90 475 18.9 $30,815 3.6 2.6 0.0 0.3 0.3
68784 / Wakefield / NE / 30.5 mi. 90 815 11.0 $36,450 15.2 13.9 0.0 0.4 0.3
69210 / Ainsworth / NE / 121.1 mi. 74 1,216 6.1 $29,278 1.8 0.7 0.0 0.2 0.3
68723 / Carroll / NE / 19.9 mi. 71 241 29.5 $39,519 2.5 0.0 0.2 1.5 0.0
68730 / Crofton / NE / 46.4 mi. 71 813 8.7 $31,038 2.2 0.8 0.0 0.7 0.1
68643 / Leigh / NE / 22.6 mi. 69 417 16.5 $32,386 0.8 0.7 0.0 0.0 0.0
68761 / Oakdale / NE / 25.5 mi. 68 193 35.2 $25,893 1.1 0.4 0.0 0.6 0.0
68780 / Stuart / NE / 90.2 mi. 67 426 15.7 $30,703 1.6 0.3 0.0 0.8 0.4
68644 / Lindsay / NE / 24.7 mi. 63 320 19.7 $34,559 1.0 1.0 0.0 0.0 0.0
68720 / Brunswick / NE / 32.9 mi. 60 163 36.8 $32,344 1.1 0.2 0.2 0.4 0.0
68777 / Spencer / NE / 83.7 mi. 54 384 14.1 $29,514 0.5 0.0 0.0 0.2 0.3
68633 / Dodge / NE / 32.3 mi. 50 533 9.4 $32,639 1.9 1.3 0.0 0.1 0.2
68746 / Lynch / NE / 72.3 mi. 45 234 19.2 $27,132 2.1 0.0 0.0 0.9 0.4
68102 / Omaha / NE / 86.9 mi. 44 2,373 1.9 $20,510 39.6 8.9 22.1 1.4 4.7
68725 / Chambers / NE / 63.5 mi. 42 251 16.7 $25,208 1.1 1.1 0.0 0.0 0.0
68766 / Page / NE / 52.6 mi. 42 195 21.5 $30,625 0.2 0.0 0.0 0.2 0.0
68722 / Butte / NE / 88.3 mi. 40 245 16.3 $25,000 1.3 0.2 0.0 0.6 0.0
68601 / Richland / NE / 38.2 mi. 39 10,499 0.4 $40,161 9.2 7.6 0.3 0.3 0.4
68714 / Rose / NE / 107.1 mi. 39 614 6.4 $25,505 1.5 0.7 0.0 0.4 0.1
68773 / Royal / NE / 38.3 mi. 36 79 45.6 $29,500 0.5 0.0 0.0 0.5 0.0
68047 / Pender / NE / 34.3 mi. 34 750 4.5 $32,500 2.8 1.3 0.2 0.9 0.0
68717 / Belden / NE / 26 mi. 29 92 31.5 $33,750 2.1 0.0 0.4 0.0 0.0
68789 / Winnetoon / NE / 42.6 mi. 29 85 34.1 $18,000 0.9 0.9 0.0 0.0 0.0
68631 / Creston / NE / 24.1 mi. 26 208 12.5 $32,232 1.4 0.9 0.0 0.0 0.2
68755 / Naper / NE / 98.2 mi. 25 141 17.7 $19,625 0.6 0.3 0.0 0.0 0.0
68747 / McLean / NE / 24 mi. 24 112 21.4 $37,292 1.7 0.0 0.3 1.0 0.0
File ne_norfolk_daily_news
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