Kearney Hub... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Kearney Hub

Kearney, Nebraska

Owner: Omaha World-Herald

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.5

2004

5.9

2003

5.3

2002

7.1

2001

7.7

2000

11.1

1999

0.0

1998

0.0

1997

Did not report

1996

Did not report

1995

0.0

1994

0.0

1993

7.1

1992

0.0

1991

Did not report

1990

0.0

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Kearney Hub

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.5

5.2

2004

5.9

5.1

115

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Omaha World-Herald,

has a companywide, circulation-weighted Diversity Index of 61.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Kearney Hub

This newspaper's Newsroom Diversity Index is 87.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 50 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 12,654 ranks 688 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Kearney Hub

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.4

2,553

Black

0.3

255

Asian and Pacific Islander

0.5

360

Native-American

0.3

188

Other non-white

0.1

Multi-racial

0.6

426

Non-white

5.1

3,820

White

94.9

70,588

Total

74,408

Home county: Buffalo

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

1,970

Black

0.5

229

Asian and Pacific Islander

0.7

295

Native-American

0.3

120

Other non-white

0.1

Multi-racial

0.7

298

Non-white

7.0

2,946

White

93.0

39,313

Total

42,259

The home county of this newspaper is Buffalo.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Kearney Hub

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

68847 / Kearney / NE / 10.4 mi.

4,174

5,930

70.4

$35,084

6.8

4.7

0.4

0.3

0.6

68845 / Kearney / NE / 11.8 mi.

2,881

6,093

47.3

$38,712

6.8

3.4

0.9

0.4

1.1

68959 / South Minden / NE / 22.3 mi.

592

1,650

35.9

$40,273

3.0

2.1

0.1

0.2

68840 / Newark / NE / 9.1 mi.

448

1,017

44.1

$36,500

15.6

14.8

0.1

68949 / Sheridan / NE / 32.1 mi.

448

2,740

16.4

$37,160

4.1

2.8

0.1

0.3

68836 / Elm Creek / NE / 21 mi.

313

660

47.4

$36,875

3.6

2.4

0.0

0.1

0.7

68850 / Lexington / NE / 37.6 mi.

250

3,802

6.6

$38,304

47.6

45.2

0.3

0.7

1.0

68924 / Mirage / NE / 24.5 mi.

206

616

33.4

$39,345

2.6

1.7

0.1

0.3

68866 / Sartoria / NE / 9.9 mi.

193

349

55.3

$40,536

1.6

0.8

0.1

0.0

0.3

68869 / Sweetwater / NE / 12 mi.

178

897

19.8

$31,354

1.5

0.8

0.0

0.2

68920 / Prairie Dog / NE / 51.2 mi.

175

660

26.5

$31,118

1.2

0.5

0.2

0.1

68822 / Broken Bow / NE / 48.6 mi.

166

2,015

8.2

$31,777

2.0

0.7

0.1

0.5

0.1

68876 / Shelton / NE / 12.6 mi.

152

646

23.5

$37,772

13.8

12.8

0.6

0.2

0.0

68937 / Johnson Lake / NE / 46.1 mi.

149

796

18.7

$37,804

2.6

2.0

0.1

0.2

68939 / Macon / NE / 48 mi.

141

553

25.5

$28,600

1.2

0.8

0.0

0.3

0.1

68927 / Williamsburg / NE / 37.9 mi.

135

513

26.3

$37,132

1.3

0.7

0.1

0.2

68812 / Amherst / NE / 13.6 mi.

134

295

45.4

$40,769

0.6

0.1

68863 / Overton / NE / 28 mi.

131

439

29.8

$34,464

6.3

5.2

0.0

0.4

0.2

68947 / Hildreth / NE / 32.8 mi.

120

251

47.8

$35,391

0.2

0.0

69130 / Darr / NE / 49.2 mi.

110

2,247

4.9

$34,022

10.5

9.1

0.1

0.2

0.3

68967 / Spring Grove / NE / 49.9 mi.

109

528

20.6

$32,222

2.2

0.8

0.1

0.4

0.2

68982 / Wilcox / NE / 29.6 mi.

108

288

37.5

$35,000

0.8

0.3

0.1

0.0

68870 / Thornton / NE / 9.7 mi.

185

50.8

$43,917

0.2

0.0

68814 / Myrtle / NE / 35.7 mi.

323

23.8

$28,317

1.3

1.0

0.0

0.3

0.0

68852 / Litchfield / NE / 24.1 mi.

241

29.9

$31,691

1.7

1.5

0.0

0.2

68940 / Funk / NE / 27.7 mi.

194

35.1

$34,833

2.3

2.1

0.0

68878 / Sumner / NE / 27.6 mi.

178

34.8

$31,750

7.6

6.0

0.0

1.1

0.0

68853 / Webster / NE / 28.2 mi.

690

8.4

$26,512

2.0

0.9

0.1

0.2

0.4

68966 / Orleans / NE / 48.9 mi.

314

18.5

$27,639

2.3

0.7

0.1

0.3

0.4

68858 / Milton / NE / 20.5 mi.

133

41.4

$34,688

0.0

68825 / Triumph / NE / 54.3 mi.

441

11.3

$32,969

2.5

1.1

0.0

0.3

0.5

68922 / Arapahoe / NE / 56.7 mi.

612

8.2

$29,357

3.1

1.4

0.0

0.6

68958 / Loomis / NE / 34.9 mi.

276

15.2

$38,906

2.0

1.1

0.0

68971 / Republican City / NE / 49.4 mi.

241

17.4

$31,094

0.6

0.0

69028 / Eustis / NE / 52.8 mi.

373

11.3

$33,241

1.3

0.8

0.1

0.0

0.3

68981 / Upland / NE / 34.8 mi.

146

27.4

$33,250

2.3

1.6

0.0

0.5

0.0

68855 / Mason City / NE / 26.4 mi.

181

19.9

$29,875

3.5

1.1

0.0

1.3

0.0

68844 / Hazard / NE / 12.4 mi.

34.4

$27,813

3.0

0.0

68834 / Overton / NE / 37.1 mi.

104

28.8

$28,125

1.5

0.0

68860 / Oconto / NE / 38.3 mi.

159

18.2

$27,250

3.1

2.8

0.0

0.3

0.0

68861 / Odessa / NE / 16.3 mi.

53.7

$35,625

0.7

0.0

68926 / Beaver City / NE / 61.6 mi.

348

8.0

$28,359

3.4

2.0

0.1

0.4

0.0

68977 / Stamford / NE / 56.6 mi.

157

17.8

$28,333

2.5

0.0

68883 / Wood River / NE / 18.5 mi.

852

0.9

$38,464

8.8

8.3

0.1

0.0

0.2

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Time

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