Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Washington Daily News
Washington, North Carolina
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	0.0
2003	0.0
2002	0.0
2001	0.0
2000	11.1
1999	7.7
1998	10.0
1997	11.1
1996	Did not report
1995	0.0
1994	16.7
1993	10.0
1992	10.0
1991	8.3
1990	Did not report
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Washington Daily News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	35.6	0
2004	0.0	35.6	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Washington Daily News
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 83 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 8,938 ranks 861 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Washington Daily News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.0	1,739
Black	31.6	18,526
Asian and Pacific Islander	0.2	133
Native-American	0.2	112
Other non-white	0.1	38
Multi-racial	0.5	293
Non-white	35.6	20,841
White	64.5	37,785
Total		58,626
	Home county:  Beaufort
Race/ethnicity	% of population	Number of residents
Hispanic	3.2	1,455
Black	29.0	13,021
Asian and Pacific Islander	0.2	106
Native-American	0.2	69
Other non-white	0.1	29
Multi-racial	0.5	227
Non-white	33.2	14,907
White	66.8	30,051
Total		44,958
The home county of this newspaper is Beaufort.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Washington Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
27889 / Washington / NC / 0 mi.	4,668	10,235	45.6	$31,293	35.2	3.8	30.3	0.2	0.3
27817 / Chocowinity / NC / 9.7 mi.	844	2,435	34.7	$32,483	26.6	2.6	23.2	0.2	0.1
27810 / Belhaven / NC / 29.1 mi.	679	1,880	36.1	$26,918	38.3	3.5	33.8	0.1	0.3
27960 / Ocracoke / NC / 70.6 mi.	570	370	154.1	$34,315	4.8	2.0	1.7	0.5	0.1
27808 / Bath / NC / 20.6 mi.	411	965	42.6	$37,670	14.7	1.4	12.6	0.2	0.0
27806 / Aurora / NC / 27.2 mi.	327	1,058	30.9	$26,680	48.0	1.2	46.1	0.0	0.0
27865 / Pinetown / NC / 14.5 mi.	311	772	40.3	$35,588	13.5	1.9	11.1	0.1	0.4
27860 / Pantego / NC / 21.7 mi.	288	770	37.4	$31,688	35.1	4.9	29.9	0.1	0.0
27814 / Blounts Creek / NC / 17.8 mi.	251	645	38.9	$39,402	41.4	0.6	38.9	0.1	0.2
27892 / Williamston / NC / 10.4 mi.	220	6,082	3.6	$30,409	43.4	1.8	40.6	0.3	0.2
27885 / Swanquarter / NC / 48.3 mi.	181	490	36.9	$30,833	37.8	1.6	34.6	0.2	0.7
27970 / Roper / NC / 33.6 mi.	181	1,394	13.0	$32,522	53.5	1.8	50.8	0.0	0.2
27824 / Engelhard / NC / 59.9 mi.	156	638	24.5	$22,452	50.9	3.7	46.6	0.0	0.1
27846 / Jamesville / NC / 16.1 mi.	128	1,149	11.1	$32,750	33.5	2.8	29.1	0.9	0.0
27875 / Scranton / NC / 36.9 mi.	78	248	31.5	$25,938	38.5	0.2	37.9	0.0	0.2
27826 / Fairfield / NC / 47.9 mi.	76	261	29.1	$28,015	53.2	0.8	50.6	0.9	0.5
27821 / Edward / NC / 21 mi.	64	170	37.6	$17,857	82.5	0.9	80.9	0.2	0.0
28586 / Vanceboro / NC / 19.2 mi.	43	2,531	1.7	$30,572	32.2	2.8	27.7	0.7	0.1
27837 / Grimesland / NC / 8.2 mi.	41	1,616	2.5	$39,403	35.6	7.6	26.9	0.3	0.4
27928 / Creswell / NC / 39.4 mi.	39	820	4.8	$32,148	35.6	4.3	29.6	0.2	0.3
File	nc_washington_daily_news
Time	5/20/05 7:23 AM
Page	861
Member	133700