Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Times-News, Hendersonville
Hendersonville, North Carolina
Owner: New York Times Co.
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	4.8
2004	4.5
2003	5.3
2002	0.0
2001	0.0
2000	4.2
1999	4.0
1998	4.5
1997	4.8
1996	9.1
1995	4.2
1994	4.5
1993	8.7
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Times-News, Hendersonville
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	4.8	9.7	50
2004	4.5	9.7	47
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, New York Times Co.,
has a companywide, circulation-weighted Diversity Index of 69.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Times-News, Hendersonville
This newspaper's Newsroom Diversity Index is 50.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 89 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 19,487 ranks 495 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Times-News, Hendersonville
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.9	5,204
Black	3.1	3,304
Asian and Pacific Islander	0.6	600
Native-American	0.2	228
Other non-white	0.1	55
Multi-racial	0.8	804
Non-white	9.7	10,195
White	90.4	95,489
Total		105,684
	Home county:  Henderson
Race/ethnicity	% of population	Number of residents
Hispanic	5.5	4,880
Black	3.0	2,686
Asian and Pacific Islander	0.6	558
Native-American	0.2	188
Other non-white	0.1	47
Multi-racial	0.8	696
Non-white	10.2	9,055
White	89.9	80,118
Total		89,173
The home county of this newspaper is Henderson.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Times-News, Hendersonville
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28791 / Hendersonville / NC / 7.9 mi.	3,472	5,406	64.2	$41,928	7.5	2.9	3.0	0.2	0.7
28739 / Hendersonville / NC / 12.5 mi.	3,181	7,787	40.9	$40,226	7.5	2.8	3.1	0.2	0.6
28792 / Hendersonville / NC / 0 mi.	2,785	10,987	25.3	$32,820	16.5	10.2	4.3	0.3	0.8
28731 / Flat Rock / NC / 7.5 mi.	1,982	2,681	73.9	$41,900	5.4	3.7	0.6	0.2	0.4
28726 / East Flat Rock / NC / 8.2 mi.	860	1,224	70.3	$29,157	18.3	13.0	3.5	0.2	0.3
28742 / Horse Shoe / NC / 15 mi.	841	2,472	34.0	$46,943	2.6	1.2	0.4	0.1	0.2
28732 / Fletcher / NC / 6.5 mi.	770	4,850	15.9	$42,816	8.8	2.1	4.5	0.3	0.9
28712 / Brevard / NC / 24.5 mi.	696	7,341	9.5	$37,978	8.5	1.1	5.4	0.3	0.5
28729 / Etowah / NC / 13.5 mi.	670	1,185	56.5	$34,896	7.9	6.0	1.0	0.1	0.3
28768 / Pisgah Forest / NC / 18.8 mi.	497	2,843	17.5	$42,449	6.6	1.3	4.2	0.4	0.2
28758 / Mountain Home / NC / 6.8 mi.	322	283	113.8	$28,125	10.8	6.7	1.1	0.3	1.0
28790 / Zirconia / NC / 14.4 mi.	295	982	30.0	$33,720	4.0	3.0	0.2	0.4	0.0
28773 / Saluda / NC / 9.7 mi.	294	1,115	26.4	$42,115	4.7	3.0	0.8	0.1	0.2
28710 / Bat Cave / NC / 6.6 mi.	266	77	345.5	$38,750	1.7	0.0	0.0	0.6	0.0
28722 / Columbus / NC / 19.1 mi.	261	2,425	10.8	$40,602	7.4	3.3	3.0	0.1	0.2
28784 / Tuxedo / NC / 11.7 mi.	247	44	561.4	$45,833	1.9	0.9	0.9	0.0	0.0
28782 / Tryon / NC / 14.3 mi.	182	2,811	6.5	$36,777	13.2	2.6	9.3	0.2	0.2
File	nc_times-news__hendersonville
Time	5/21/05 11:37 AM
Page	495
Member	132780