Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Times-News, Burlington
Burlington, North Carolina
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.0
2004	5.0
2003	0.0
2002	0.0
2001	3.6
2000	Did not report
1999	10.0
1998	4.2
1997	Did not report
1996	Did not report
1995	10.0
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Times-News, Burlington
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.0	28.3	35
2004	5.0	28.1	18
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Times-News, Burlington
This newspaper's Newsroom Diversity Index is 35.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 89 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 26,412 ranks 387 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Times-News, Burlington
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	6.1	9,675
Black	20.0	31,915
Asian and Pacific Islander	0.8	1,225
Native-American	0.3	478
Other non-white	0.1	160
Multi-racial	0.9	1,441
Non-white	28.1	44,894
White	71.9	115,063
Total		159,957
	Home county:  Alamance
Race/ethnicity	% of population	Number of residents
Hispanic	6.8	8,835
Black	18.6	24,356
Asian and Pacific Islander	0.9	1,167
Native-American	0.3	388
Other non-white	0.1	131
Multi-racial	0.9	1,155
Non-white	27.6	36,032
White	72.5	94,768
Total		130,800
The home county of this newspaper is Alamance.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Times-News, Burlington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
27215 / Glen Raven / NC / 2.2 mi.	8,775	14,367	61.1	$41,858	19.4	5.5	11.1	0.2	1.6
27217 / Green Level / NC / 2.9 mi.	5,159	13,040	39.6	$32,785	47.7	10.6	34.7	0.4	0.8
27253 / Graham / NC / 4.5 mi.	4,464	10,108	44.2	$38,848	25.6	8.8	15.1	0.3	0.6
27302 / Mebane / NC / 6.6 mi.	2,984	8,549	34.9	$41,171	26.1	3.9	20.3	0.3	0.4
27244 / Stonycreek / NC / 5.9 mi.	1,730	3,429	50.5	$41,515	14.9	1.8	11.7	0.1	0.8
27249 / Gibsonville / NC / 9.6 mi.	1,161	4,139	28.1	$45,866	20.2	2.8	15.5	0.3	0.4
27258 / Haw River / NC / 4 mi.	984	2,052	48.0	$39,769	23.5	4.5	17.1	0.6	0.2
27349 / Snow Camp / NC / 10.8 mi.	627	1,848	33.9	$40,902	11.7	2.4	7.9	0.2	0.2
27379 / Yanceyville / NC / 21.1 mi.	358	1,940	18.5	$31,703	53.5	1.7	50.4	0.3	0.2
27298 / Liberty / NC / 12.9 mi.	248	3,724	6.7	$41,006	18.0	6.4	10.1	0.4	0.2
27377 / Whitsett / NC / 10.3 mi.	234	1,587	14.7	$45,556	12.0	1.3	9.3	0.4	0.2
27243 / Efland / NC / 10.9 mi.	124	1,271	9.8	$40,625	18.8	4.2	12.9	0.3	0.3
27314 / Prospect Hill / NC / 17.7 mi.	82	271	30.3	$34,464	15.7	1.7	12.9	0.6	0.0
27320 / Reidsville / NC / 21.9 mi.	64	15,458	0.4	$34,345	30.8	3.1	26.3	0.3	0.3
27231 / Cedar Grove / NC / 14.7 mi.	62	740	8.4	$49,028	37.6	5.3	30.7	0.8	0.2
27291 / Osmond / NC / 24.3 mi.	43	781	5.5	$36,216	27.5	0.9	26.0	0.2	0.1
27312 / Pittsboro / NC / 25 mi.	28	5,149	0.5	$47,611	25.1	3.3	19.9	0.3	0.5
File	nc_times-news__burlington
Time	5/21/05 8:34 AM
Page	387
Member	110500