The Daily Record, Dunn... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Record, Dunn

Dunn, North Carolina

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

11.1

2004

11.1

2003

18.2

2002

18.2

2001

9.1

2000

Did not report

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

Did not report

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Record, Dunn

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

11.1

29.1

2004

11.1

29.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Record, Dunn

This newspaper's Newsroom Diversity Index is 38.

This paper

Peer group

Compare that with 0, which is the median Diversity Index for all newspapers

reporting in this circulation category of 5,001 to 10,000 daily sales.

In that group, this newspaper's Diversity Index ranks 61 out of 211

newspapers reporting in the category of 5,001 to 10,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Daily Leader, Brookhaven, Mississippi, with a 28.6 percent non-white staff in a community that is 30.4 percent non-white. Its index is 94.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 9,946 ranks 802 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Record, Dunn

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.3

4,973

Black

20.7

16,398

Asian and Pacific Islander

0.4

318

Native-American

0.9

686

Other non-white

0.1

Multi-racial

0.8

620

Non-white

29.1

23,051

White

70.9

56,081

Total

79,132

Home county: Harnett

Race/ethnicity

% of population

Number of residents

Hispanic

5.9

5,336

Black

22.4

20,371

Asian and Pacific Islander

0.7

621

Native-American

0.8

752

Other non-white

0.1

118

Multi-racial

1.2

1,119

Non-white

31.1

28,317

White

68.9

62,708

Total

91,025

The home county of this newspaper is Harnett.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Record, Dunn

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

28334 / Dunn / NC / 1.4 mi.

4,547

9,125

49.8

$31,647

30.3

4.3

23.4

1.3

0.4

28339 / Erwin / NC / 6 mi.

1,496

2,679

55.8

$31,765

31.1

3.7

25.5

0.7

0.2

27504 / Benson / NC / 8.1 mi.

805

5,070

15.9

$34,816

20.5

6.8

12.4

0.5

0.2

27521 / Coats / NC / 7.9 mi.

644

2,178

29.6

$31,517

21.8

10.1

10.4

0.2

0.4

27546 / Lillington / NC / 21.3 mi.

601

5,128

11.7

$36,290

33.4

4.7

26.5

0.6

0.5

27501 / Angier / NC / 13.3 mi.

468

4,853

9.6

$40,622

25.8

10.7

13.2

0.4

0.5

28366 / Newton Grove / NC / 13.9 mi.

275

1,730

15.9

$35,558

39.3

16.6

21.7

0.2

0.1

28318 / Autryville / NC / 14.1 mi.

162

1,575

10.3

$34,651

15.5

5.6

7.4

1.4

0.3

28344 / Godwin / NC / 8.2 mi.

148

1,022

14.5

$31,613

41.4

15.6

22.4

2.4

0.5

27506 / Buies Creek / NC / 10.7 mi.

142

485

29.3

$17,500

17.6

2.2

11.3

0.4

2.7

28356 / Linden / NC / 11 mi.

131

1,475

8.9

$38,773

28.8

2.2

24.3

0.9

0.4

28323 / Bunnlevel / NC / 12.3 mi.

113

817

13.8

$34,375

48.0

2.2

42.8

1.6

0.2

28390 / Spring Lake / NC / 20.9 mi.

7,682

0.8

$28,616

52.9

9.4

36.1

1.3

2.7

28382 / Roseboro / NC / 22.5 mi.

2,324

1.9

$31,044

35.9

3.5

30.5

0.9

0.4

27526 / Fuquay Varina / NC / 20.5 mi.

9,149

0.3

$50,234

21.7

5.3

14.7

0.4

27524 / Four Oaks / NC / 13.8 mi.

3,932

0.4

$38,518

18.5

8.8

8.7

0.4

0.2

28395 / Wade / NC / 13.1 mi.

861

1.6

$30,911

25.4

1.9

19.9

1.7

0.6

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