Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Sun Journal, New Bern
New Bern, North Carolina
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	0.0
2003	0.0
2002	7.7
2001	5.9
2000	10.0
1999	Did not report
1998	5.9
1997	0.0
1996	5.6
1995	7.7
1994	Did not report
1993	0.0
1992	0.0
1991	Did not report
1990	0.0
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Sun Journal, New Bern
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	31.4	0
2004	0.0	31.4	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Sun Journal, New Bern
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 159 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,467 ranks 600 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Sun Journal, New Bern
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.6	3,958
Black	25.1	27,212
Asian and Pacific Islander	0.9	992
Native-American	0.4	435
Other non-white	0.1	133
Multi-racial	1.2	1,319
Non-white	31.4	34,049
White	68.7	74,555
Total		108,604
	Home county:  Craven
Race/ethnicity	% of population	Number of residents
Hispanic	4.0	3,677
Black	24.9	22,729
Asian and Pacific Islander	1.0	932
Native-American	0.4	357
Other non-white	0.1	119
Multi-racial	1.3	1,187
Non-white	31.7	29,001
White	68.3	62,435
Total		91,436
The home county of this newspaper is Craven.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Sun Journal, New Bern
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28562 / New Bern / NC / 0 mi.	5,110	11,735	43.5	$42,808	27.8	1.9	24.1	0.2	0.6
28560 / New Bern / NC / 10.2 mi.	3,662	10,572	34.6	$32,181	29.5	2.6	25.2	0.3	0.5
28532 / Havelock / NC / 22.3 mi.	1,466	8,310	17.6	$34,626	35.3	7.9	21.8	0.7	2.3
28586 / Vanceboro / NC / 12.3 mi.	739	2,531	29.2	$30,572	32.2	2.8	27.7	0.7	0.1
28523 / Cove City / NC / 8.7 mi.	554	1,028	53.9	$30,461	32.6	1.4	29.5	0.2	0.3
28515 / Bayboro / NC / 23 mi.	383	1,161	33.0	$26,232	55.7	1.4	53.1	0.4	0.3
28571 / Oriental / NC / 26.7 mi.	350	1,170	29.9	$38,566	21.7	1.3	19.1	0.5	0.2
28573 / Pollocksville / NC / 9.3 mi.	349	801	43.6	$35,243	41.6	1.7	39.0	0.4	0.1
28510 / Arapahoe / NC / 20.8 mi.	291	614	47.4	$38,382	27.2	2.7	23.5	0.4	0.5
28585 / Trenton / NC / 17.6 mi.	244	1,658	14.7	$29,655	39.2	3.1	34.8	0.2	0.1
28527 / Ernul / NC / 12.1 mi.	148	374	39.6	$45,536	13.5	4.2	8.0	0.0	0.2
28529 / Grantsboro / NC / 15.7 mi.	147	756	19.4	$38,155	14.6	1.7	10.3	0.9	0.6
28519 / Bridgeton / NC / 8.1 mi.	145	152	95.4	$30,000	3.8	1.0	1.6	0.0	0.3
28556 / Merritt / NC / 26.7 mi.	108	452	23.9	$36,618	21.2	0.6	18.4	0.7	0.6
27806 / Aurora / NC / 24.9 mi.	91	1,058	8.6	$26,680	48.0	1.2	46.1	0.0	0.0
28526 / Dover / NC / 15.5 mi.	72	987	7.3	$26,944	46.4	3.1	42.7	0.1	0.2
28570 / Newport / NC / 28.3 mi.	51	6,994	0.7	$38,412	11.0	2.4	6.0	0.6	0.7
28555 / Maysville / NC / 18.9 mi.	45	1,714	2.6	$31,164	32.9	2.6	28.1	0.3	0.5
28537 / Hobucken / NC / 36.4 mi.	24	98	24.5	$24,444	1.9	1.4	0.0	0.0	0.0
File	nc_sun_journal__new_bern
Time	5/19/05 9:01 PM
Page	599
Member	133150