Star-News, Wilmington... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Star-News, Wilmington

Wilmington, North Carolina

Owner: New York Times Co.

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

10.4

2004

8.9

2003

9.4

2002

12.8

2001

12.0

2000

8.3

1999

6.0

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

19.1

1993

10.0

1992

12.2

1991

8.2

1990

8.2

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Star-News, Wilmington

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

10.4

24.9

2004

8.9

26.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, New York Times Co.,

has a companywide, circulation-weighted Diversity Index of 69.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Star-News, Wilmington

This newspaper's Newsroom Diversity Index is 42.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 54 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 53,571 ranks 190 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Star-News, Wilmington

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.4

11,736

Black

20.6

70,292

Asian and Pacific Islander

0.6

1,918

Native-American

0.9

3,123

Other non-white

0.1

316

Multi-racial

0.8

2,812

Non-white

26.4

90,197

White

73.6

251,798

Total

341,995

Home county: New Hanover

Race/ethnicity

% of population

Number of residents

Hispanic

2.0

3,276

Black

16.8

27,001

Asian and Pacific Islander

0.9

1,413

Native-American

0.4

581

Other non-white

0.1

187

Multi-racial

0.9

1,396

Non-white

21.1

33,854

White

78.9

126,453

Total

160,307

The home county of this newspaper is New Hanover.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Star-News, Wilmington

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

28409 / Wilmington / NC / 6.3 mi.

5,887

10,036

58.7

$59,100

8.3

1.1

5.0

0.2

1.1

28403 / Wilmington / NC / 4.3 mi.

5,702

13,915

41.0

$31,044

18.9

3.0

13.3

0.3

1.2

28412 / Wilmington / NC / 6.4 mi.

5,528

10,168

54.4

$41,877

13.5

2.8

7.8

0.5

1.3

28405 / Wilmington / NC / 6.1 mi.

4,864

10,349

47.0

$44,336

23.5

1.6

19.8

0.4

0.8

28411 / Wilmington / NC / 0.8 mi.

4,729

7,016

67.4

$52,332

12.8

1.3

9.6

0.2

0.8

28401 / Wilmington / NC / 1 mi.

4,089

9,650

42.4

$22,204

55.9

2.8

51.3

0.4

28461 / Southport / NC / 17.9 mi.

2,187

3,966

55.1

$40,129

13.0

0.9

10.2

0.5

0.6

28451 / Navassa / NC / 4.9 mi.

2,016

5,948

33.9

$34,770

31.6

4.5

24.1

1.1

0.3

28443 / Hampstead / NC / 18.8 mi.

1,806

4,836

37.3

$44,542

11.2

1.4

8.4

0.4

0.3

28428 / Carolina Beach / NC / 13.3 mi.

1,231

2,516

48.9

$37,284

3.6

0.7

1.2

0.7

0.5

28465 / Yaupon Beach / NC / 23.1 mi.

1,226

3,192

38.4

$43,427

2.3

0.8

0.4

0.1

28425 / Burgaw / NC / 20.1 mi.

1,080

3,355

32.2

$30,722

39.4

4.1

34.0

0.5

0.1

28462 / Supply / NC / 28.2 mi.

1,060

4,240

25.0

$31,442

15.3

1.7

12.2

0.7

0.1

28472 / Whiteville / NC / 40.5 mi.

994

7,360

13.5

$27,105

36.2

1.8

32.3

1.0

0.4

28429 / Castle Hayne / NC / 6.1 mi.

961

2,767

34.7

$40,683

30.8

1.8

26.9

0.9

0.2

28470 / South Brunswick / NC / 29.8 mi.

770

2,826

27.2

$32,781

20.0

3.5

14.7

0.5

0.4

28480 / Wrightsville Beach / NC / 8.4 mi.

756

1,258

60.1

$55,417

2.3

0.7

0.3

0.6

28457 / Rocky Point / NC / 11.4 mi.

708

3,019

23.5

$32,297

28.1

7.2

19.2

0.6

0.2

28466 / Wallace / NC / 32.2 mi.

691

3,297

21.0

$27,624

39.1

11.0

27.4

0.1

0.2

28445 / Topsail Beach / NC / 21 mi.

552

1,971

28.0

$36,311

7.1

1.8

3.4

0.6

0.5

28469 / Shallotte / NC / 33.9 mi.

482

1,959

24.6

$37,635

9.0

2.3

5.0

1.0

0.2

28422 / Sunset Harbor / NC / 21.8 mi.

478

1,764

27.1

$35,224

29.7

1.1

26.3

0.8

0.2

28449 / Kure Beach / NC / 15.7 mi.

445

722

61.6

$44,766

2.2

0.9

0.1

0.2

0.1

28456 / Riegelwood / NC / 18.2 mi.

414

1,335

31.0

$30,873

66.6

3.7

60.1

1.9

0.0

28478 / Willard / NC / 28.2 mi.

368

885

41.6

$26,607

40.6

4.0

35.5

0.4

0.1

28458 / Rose Hill / NC / 38 mi.

310

2,242

13.8

$27,386

59.3

16.8

41.6

0.3

0.2

28479 / Winnabow / NC / 8.6 mi.

276

1,051

26.3

$33,092

18.3

1.9

14.0

0.9

0.3

28450 / Lake Waccamaw / NC / 30 mi.

237

890

26.6

$37,228

39.1

2.0

15.2

21.0

0.0

28435 / Moores Creek National Battle / NC / 13.7 mi.

230

928

24.8

$25,727

46.5

3.2

40.2

0.8

0.4

28460 / Sneads Ferry / NC / 35.4 mi.

230

2,273

10.1

$36,434

8.8

1.6

4.3

0.5

0.9

28468 / Sunset Beach / NC / 37.5 mi.

228

1,388

16.4

$46,705

12.9

2.3

9.2

0.4

0.3

28436 / Delco / NC / 14.1 mi.

224

655

34.2

$32,188

20.7

1.3

17.6

1.5

0.1

28463 / Tabor City / NC / 49.7 mi.

224

3,040

7.4

$24,044

35.6

3.0

31.5

0.4

0.1

28431 / Chadbourn / NC / 46.8 mi.

215

2,925

7.4

$24,332

36.6

1.3

33.2

1.3

0.3

28349 / Kenansville / NC / 46.6 mi.

212

1,146

18.5

$31,825

46.3

5.3

40.2

0.2

28467 / Shallotte / NC / 39.9 mi.

206

2,486

8.3

$36,856

11.1

2.6

7.6

0.1

0.3

28398 / Warsaw / NC / 49.8 mi.

199

2,672

7.4

$28,458

63.6

15.9

46.7

0.1

0.4

28420 / Ash / NC / 32.5 mi.

177

1,407

12.6

$27,650

25.5

6.8

17.6

0.3

0.2

28421 / Atkinson / NC / 22 mi.

139

592

23.5

$35,294

41.6

2.9

36.5

0.8

0.3

28442 / Hallsboro / NC / 34.6 mi.

108

744

14.5

$26,083

43.9

1.7

38.4

2.5

0.4

28518 / Beulaville / NC / 44.4 mi.

105

2,363

4.4

$31,319

26.2

7.7

17.7

0.1

28453 / Magnolia / NC / 42.6 mi.

103

1,242

8.3

$26,558

64.7

18.6

44.9

0.3

0.1

28423 / Bolton / NC / 24.1 mi.

820

11.2

$32,594

71.2

1.4

39.4

28.9

0.1

28433 / Emerson / NC / 41.1 mi.

1,890

4.9

$21,343

57.6

3.4

50.3

2.9

0.1

28464 / Teachey / NC / 34.5 mi.

653

13.9

$33,796

61.2

10.6

50.2

0.1

0.2

28448 / Kelly / NC / 24.9 mi.

444

19.6

$23,886

50.6

3.2

46.8

0.3

0.1

28337 / White Lake / NC / 42.7 mi.

3,636

2.3

$27,308

49.0

3.8

44.1

0.4

0.2

28447 / Ivanhoe / NC / 31.5 mi.

413

20.3

$26,277

62.8

12.8

48.5

0.6

0.2

28430 / Cerro Gordo / NC / 52 mi.

787

8.6

$23,702

21.1

3.1

16.9

0.2

0.4

28444 / Harrells / NC / 33.9 mi.

811

7.9

$26,615

58.1

7.3

49.6

0.7

0.1

28455 / Nakina / NC / 38.3 mi.

710

8.9

$32,400

18.5

8.9

8.6

0.2

0.1

28434 / Council / NC / 29.3 mi.

692

9.0

$28,819

72.1

2.9

48.4

18.8

0.0

28432 / Clarendon / NC / 45.2 mi.

641

8.7

$29,213

7.1

1.0

4.3

1.0

0.0

28439 / Fair Bluff / NC / 56.1 mi.

728

7.6

$21,184

50.8

2.1

47.6

0.5

0.0

28521 / Chinquapin / NC / 39.5 mi.

800

6.9

$31,987

19.6

3.3

15.7

0.3

0.0

28540 / New River Marine Corps Air S / NC / 43.7 mi.

15,860

0.3

$32,602

33.2

6.3

21.8

0.6

1.9

28438 / Evergreen / NC / 51.5 mi.

645

6.4

$28,300

33.7

2.1

29.5

1.0

0.0

28454 / Maple Hill / NC / 25.4 mi.

942

3.7

$30,222

48.3

1.6

45.6

0.2

28452 / Longwood / NC / 36.7 mi.

129

23.3

$18,333

52.2

6.1

45.8

0.0

28546 / Jacksonville / NC / 45.9 mi.

11,349

0.3

$37,546

38.1

7.6

24.0

0.5

3.0

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