|
| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| Richmond County Daily Journal, Rockingham | ||||||||||
| Rockingham, North Carolina | ||||||||||
| Owner: Community Newspapers Inc. (Ga.) | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | 
|
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| 2005 | Did not report | |||||||||
| 2004 | 25.0 | |||||||||
| 2003 | 10.0 | |||||||||
| 2002 | 12.5 | |||||||||
| 2001 | Did not report | |||||||||
| 2000 | Did not report | |||||||||
| 1999 | Did not report | |||||||||
| 1998 | 0.0 | |||||||||
| 1997 | Did not report | |||||||||
| 1996 | 0.0 | |||||||||
| 1995 | 0.0 | |||||||||
| 1994 | Did not report | |||||||||
| 1993 | Did not report | |||||||||
| 1992 | Did not report | |||||||||
| 1991 | Did not report | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 2004 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for Richmond County Daily Journal, Rockingham | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | N/A | 36.3 | N/A | |||||||
| 2004 | 25.0 | 36.3 | 69 | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, Community Newspapers Inc. (Ga.), | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 46. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for Richmond County Daily Journal, Rockingham | ||||||||||
| This paper | ||||||||||
| Peer group | ||||||||||
| The median Diversity Index is 0 for all newspapers | ||||||||||
| reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 8,184 ranks 899 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of Richmond County Daily Journal, Rockingham | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 2.8 | 1,287 | ||||||||
| Black | 30.2 | 13,905 | ||||||||
| Asian and Pacific Islander | 0.7 | 301 | ||||||||
| Native-American | 1.6 | 732 | ||||||||
| Other non-white | 0.1 | 26 | ||||||||
| Multi-racial | 1.1 | 488 | ||||||||
| Non-white | 36.3 | 16,739 | ||||||||
| White | 63.7 | 29,353 | ||||||||
| Total | 46,092 | |||||||||
| Home county: Richmond | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
|||||||
| Hispanic | 2.8 | 1,319 | ||||||||
| Black | 30.4 | 14,160 | ||||||||
| Asian and Pacific Islander | 0.7 | 303 | ||||||||
| Native-American | 1.6 | 748 | ||||||||
| Other non-white | 0.1 | 26 | ||||||||
| Multi-racial | 1.0 | 486 | ||||||||
| Non-white | 36.6 | 17,042 | ||||||||
| White | 63.4 | 29,522 | ||||||||
| Total | 46,564 | |||||||||
| The home county of this newspaper is Richmond. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| Richmond County Daily Journal, Rockingham | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 28379 / Rockingham / NC / 0 mi. | 4,638 | 10,309 | 45.0 | $28,603 | 32.0 | 2.4 | 26.3 | 1.3 | 0.9 | |
| 28345 / Hamlet / NC / 8.2 mi. | 2,677 | 4,820 | 55.5 | $29,531 | 41.1 | 1.3 | 35.6 | 2.7 | 0.3 | |
| 28338 / Ellerbe / NC / 12.5 mi. | 699 | 1,819 | 38.4 | $25,205 | 37.5 | 7.5 | 28.8 | 0.4 | 0.1 | |
| 28330 / Cordova / NC / 0.7 mi. | 190 | 132 | 143.9 | $30,658 | 13.6 | 1.9 | 6.8 | 2.5 | 0.9 | |
| 28360 / Lumberton / NC / 49.8 mi. | 190 | 4,373 | 4.3 | $29,727 | 79.2 | 7.4 | 10.5 | 59.5 | 0.2 | |
| 28367 / Norman / NC / 17.7 mi. | 154 | 30 | 513.3 | $18,125 | 34.2 | 0.0 | 21.5 | 0.0 | 10.1 | |
| 28347 / Hoffman / NC / 16.1 mi. | 133 | 588 | 22.6 | $32,772 | 57.5 | 5.3 | 48.3 | 1.7 | 1.0 | |
| File | nc_richmond_county_daily_journal__rockingham | |||||||||
| Time | 5/20/05 9:40 AM | |||||||||
| Page | 898 | |||||||||
| Member | 133350 | |||||||||