Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Kinston Free Press
Kinston, North Carolina
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	18.8
2004	25.0
2003	6.7
2002	3.2
2001	0.0
2000	0.0
1999	11.8
1998	7.1
1997	0.0
1996	0.0
1995	0.0
1994	7.1
1993	18.2
1992	18.2
1991	15.4
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Kinston Free Press
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	18.8	47.7	39
2004	25.0	47.7	52
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Kinston Free Press
This newspaper's Newsroom Diversity Index is 39.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 113 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 11,754 ranks 714 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Kinston Free Press
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.0	3,536
Black	41.7	29,335
Asian and Pacific Islander	0.2	135
Native-American	0.2	118
Other non-white	0.1	36
Multi-racial	0.5	360
Non-white	47.7	33,520
White	52.3	36,793
Total		70,313
	Home county:  Lenoir
Race/ethnicity	% of population	Number of residents
Hispanic	3.2	1,891
Black	40.3	24,016
Asian and Pacific Islander	0.4	222
Native-American	0.2	97
Other non-white	0.1	41
Multi-racial	0.5	306
Non-white	44.6	26,573
White	55.5	33,075
Total		59,648
The home county of this newspaper is Lenoir.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Kinston Free Press
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
28501 / Kinston / NC / 0 mi.	8,048	9,176	87.7	$23,808	65.9	1.5	63.3	0.2	0.3
28551 / La Grange / NC / 11.8 mi.	1,211	4,746	25.5	$33,137	40.4	5.5	33.9	0.2	0.3
28580 / Snow Hill / NC / 14.6 mi.	922	3,365	27.4	$30,732	47.3	5.8	40.7	0.1	0.1
28530 / Grifton / NC / 10.6 mi.	448	2,377	18.8	$34,304	42.1	3.3	37.9	0.2	0.1
28525 / Deep Run / NC / 12.1 mi.	424	1,114	38.1	$31,284	19.3	8.9	10.0	0.0	0.1
28572 / Pink Hill / NC / 17.6 mi.	395	2,216	17.8	$32,500	18.8	8.3	9.8	0.1	0.2
28526 / Dover / NC / 9.5 mi.	234	987	23.7	$26,944	46.4	3.1	42.7	0.1	0.2
28585 / Trenton / NC / 16 mi.	224	1,658	13.5	$29,655	39.2	3.1	34.8	0.2	0.1
28508 / Albertson / NC / 21.1 mi.	138	585	23.6	$28,617	44.2	37.4	6.2	0.0	0.0
28538 / Hookerton / NC / 9.6 mi.	113	876	12.9	$34,024	48.0	6.4	40.8	0.1	0.0
28578 / Seven Springs / NC / 21.7 mi.	104	1,453	7.2	$32,440	39.9	32.0	6.8	0.3	0.2
28513 / Ayden / NC / 13.8 mi.	63	3,934	1.6	$32,192	38.7	3.8	33.8	0.3	0.2
28518 / Beulaville / NC / 27.5 mi.	41	2,363	1.7	$31,319	26.2	7.7	17.7	0.1	0.1
28574 / Richlands / NC / 29.1 mi.	36	3,784	1.0	$31,523	16.2	4.1	9.8	0.5	0.3
28554 / Maury / NC / 13.3 mi.	31	205	15.1	$29,531	65.6	3.2	60.8	1.3	0.1
File	nc_kinston_free_press
Time	5/21/05 8:05 PM
Page	713
Member	132950